By: Travis Guthrie
History and Overview
The founders are Jack Dorsey, Evan Williams, and Biz Stone
On March 21, 2006, @Jack sent the first tweet
The name twitter was inspired by the platform Flickr
200 million users worldwide
More then 150 million tweets daily
Max of 140 Characters allowed per tweet
Major Impacts
Has significantly influenced micro-blogging
Twitters tipping point in 2007 at the event South by Southwest
Has changed the way media/politics reach out to society (Breaking news, events, scores, etc)
Uses influence for the good by (creativity, courage, learning, inspiration)
Instant sharing of information whether positive or negative
Key Performance Indicators
Tweets/ Retweets
Followers
Following
Listed
Alerts
Mentions
@[twitter username] replies
Personal Use
Stay connected with friends, family, news, and businesses
Quick answers
Microblogging
Inspire yourself and others
Business Use
Connect with your customers to help promote your company and brand
Customer feedback/updates so you can improve your product or service
Builds brand loyalty and brand awareness
Helps optimize for searches
Market your brand for free to millions
“Twitter is Viral” (Dell has perfected this with their promotions)
Problems associated with
Business and Personal usePrivacy issues
False or misleading information
Real time information
Personal and business image
Can be addictive
Advertising Opportunities
Target niche markets
Target ads based on interests
Can run contest and promotions
Build your personal brand
Allows you to interact with customers and build stronger relationships
References
"Blazing Minds." Blazing Minds. N.p., n.d. Web. 02 Nov. 2012. <http://blazingminds.co.uk/twitter-personal/>.”
The Daily SEO Blog." SEOmoz. N.p., n.d. Web. 02 Nov. 2012. <http://www.seomoz.org/blog/tracking-the-roi-of-social-media>."The Globe and Mail."
The Globe and Mail. ANDRÉ -140-characters-at-a-time/article573416/>. PICARD, 20 Mar. 2011. Web. 02 Nov. 2012. <http://www.theglobeandmail.com/technology/digital-culture/social-web/the-history-of-twitter
"Tweet Sort Twitter Marketing." Twitter Marketing Guide. N.p., n.d. Web. 02 Nov. 2012. <http://tweetsort.com/>.