Social Media Marketing Essentials
Using Popular Social Media Tools to Promote Your Business
Twitter Marketing
Introduction to Twitter
Learn How to Create an Attractive Twitter Profile
How Businesses Leverage on Twitter to Build a Brand
Strategies to Get More Tweeples to Follow You
More Third Party Tools That Will Help You Tweet Effectively
Introduction to Twitter
1,111,991,000 - number of Tweets to date
3,00,000 - number of Tweets/day
165,414 - number of followers of the most popular Twitter user (@BarackObama)
86,078 - number of followers of the most active Twitter user (@kevinrose)
63% - percentage of Twitter users that are male (from Time)
Singapore is the second largest Asia twittering country
Tweeples in Singapore
Learn How to Create an Attractive Twitter Profile
Why Have a Custom Twitter Background?
Personalization and Expression
Contact Info
Personal Branding
Artistic Creativity
Background
Background
Background
Background
Resources for Twitter Background
Take note “ The total image size should be around 1600px wide by 1200px tall
Mytweetspace.com
Twitbacks.com
Twittergallery.com
tweetstyle.com
sxc.hu
How Businesses Leverage on Twitter to Build a Brand
Listen to what others are saying about your brand
Broadcasting their promotions
Customer service
Provide updates that creates transparency
Domino's Pizza
Jetblue
DellOutlet
HRblock
Tampines1
Twitter Best Practices For Business
Don’t spam. This is one rule you can’t break
Follow style rules (“Heading 2 town l8. Dont nowot 4″)
Follow people who follow you
Be clear about who the sender is
Give your followers something of value for following you
Don't start following hundreds of people at once
Avoid ghost twittering if you can
Strategies to Get More Tweeples
Use Twitter as a tool for tech/customer support
Organize a contest through your Twitter profile
Evangelize Twitter on your blog/other blogs and include a link to your profile
Learn to pitch Twitter influencers with articles relevant to their interest
Explicitly ask another user to recommend your profile or exchange recommendations.
Find Tweeples like You
Wefollow.com
twitterholic.com
MrTweet.com
Lingos You Might Want to Know
Retweet - Retweeting is how Twitter users share interesting tweets from the people they are following
#Followfriday - Follow Friday is the day when you recommend users to all of your followers
Hashtags - Twitter hashtags help spread information on Twitter while also helping to organize it.
How Does a Retweet Look Like
- The Twitter user: @benparr I just heard that Apple is releasing new iPods in July!
- You retweet by posting: RT @benparr I just heard that Apple is releasing new iPods in July!
Tracking Retweet
Tweetmeme.com
Retweetist.com
Retweetradar.com
Get The Most Out of Twitter Hashtags
Get The Most Out of Twitter Hashtags
whatthetrend.com
Tagalus.us
hashtags.org
monitter.com
twilert.com
Third Party Tools That Will Help You Tweet Effectively
Selective Twitter Status
Ping.fm
Twitpic.com
Twhirl, TweetDeck, Seesmic
Tweetlater.com
Twtpoll.com
tweetstats.com