Twitter And Blogging For Business

© Advanced Media Productions

AdvMediaProductions.com

Twitter and Blogging for BusinessLouise RijkVice President of Marketing and Sales

Advanced Media Productions



AgendaTwitter and Blogging for Business

Twitter for Business- What is Twitter?- Twitter Business Goals- Twitter Business Examples: Dell- Twitter Business Examples: Comcast- Twitter Business Examples: JetBlue- Twitter Business Examples: Zappos- Set-up a Twitter Account- Twitter Components (Home Page)- Tweet Composition- The Art of Retweeting (How-to Retweet)- Twitter Tools

Blogging for Business- What is a Blog?- Why Does a Business Need a Blog?- Blog Applications- Things to Consider Before Starting- Basic Blog Features (I)- Basic Blog Features (II)- Blogs Aren’t Text Only (I)- Blogs Aren’t Text Only (II)- Practical Writing for Blog Posts- Blog SEO: 101- Blog SEO: Advanced Course- Blog Promotion (I)- Blog Promotion (II)- Blog Monitoring and Analytics

1. 2.

Twitter and Blogging Have Some Things in Common- Twitter Reach- Blogs and Twitter Complement Each Other

3.



Twitter for Business

Twitter and Blogging for Business

What is Twitter?




- Free micro-blogging, micro-sharing platform

- With Twitter you can:

- Send short 140 character messages (Tweets) from your internet browser, desktop or mobile phone to “Followers”

- Receive Tweets from individuals you have decided to “Follow”

- Pass on messages (RT = Retweet) to “Followers” from individuals you have decided to “Follow”

- Perform a keyword search for Tweets about conversations and events as they are happening

- Build relationships and engage in knowledge sharing

Twitter Business Goals




- Connect with customers and build customer loyalty

- Increase brand visibility

- Generate leads

- Promote discounts, coupons and deals for products and services

- Customer service – quick problem solving

- Generate web site or blog traffic (from links in Tweets)

Twitter Business Examples: Dell (Sales)




Twitter Business Examples: Comcast (Cust. Support)




Twitter Business Examples: JetBlue (Branding)




Twitter Business Examples: Zappos




Set-up a Twitter Account




- Personal Account, Business Account or Both

- Choosing a name (Twitter Handle)

- Customize/Personalize

Twitter Components (Home Page)




- Updates

- Follow/Followers

- Unfollow

- @Replies

- #Hashtag

- Direct Messaging (DM)

- Retweets (RT)

- Link Shortening

Tweet Composition




- Always include a link to a blog post, news article, video or image (25% of all Tweets have links)

- Do not use up all 140 characters, save about 15 characters of space for Retweets

- Tweet 5 to 8 times a day and space them out

throughout the day, if possible

- Only 15% of tweets should be related to promoting the company, product or services

- Grow Twitter following slowly but steadily. 100-200 per month is a realistic goal for most businesses

- Write, if possible, keyword-rich tweets

The Art of Retweeting (How-to Retweet)




Retweet Format:Retweet: @originalPoster The 5 Best Blog Tips http://is.gd/56f - great tips

RT Credit Original Message with Link

Comment- Only retweet content that is truly interesting and relevant

- Include additional value or some original thought for your followers

- Give credit to the source

Benefits:- Benefits your brand

- Build relationships with original poster

- Inspires further conversations

- Can be shared across multiple social networking sites (e.g. Facebook)

http://is.gd/56f

Twitter Tools




- URL Shorteners: bit.ly, su.pr

- Desktop Apps: TweetDeck, Twitteriffic, Twhirl

- Statistics: TweetStats, TwitterCounter

- Mobile: Twitterberry (Blackberry), Twitterfon, Tweetie (iPhone)

- Search: Twellow, MrTweet, Twubble

- Monitoring and Analysis: Radian6, Sysomos, Viralheat



Blogging for Business


What is a Blog?Twitter and Blogging for Business

- Blog: web site or section within a web site

- Blog Post: written text entry by the blog author(s), organized in categories and listed in reverse chronological order

- Comment: most blogs allow readers to comment on individual blog posts



Why Does a Business Need a Blog?Twitter and Blogging for Business



- Direct Communication

- Brand Building

- Position You as Expert

- Media and Public Relations

- Search Engine Marketing

- Competitive Differentiation

- Relationship Marketing

- Exploit the Niches

- Reputation Management

- Can Function as a Home-base for Social Media Marketing Campaign

Blog ApplicationsTwitter and Blogging for Business



Internal Blogs- Team/Project Management Communications- Internal Communications and Knowledge Sharing- Idea Generation- Personal Knowledge Management

External Blogs- Marketing/Product- Customer Service- Industry News Aggregation and Analysis- CEO Blog

- Search Engine Marketing Benefit

- Individually Branded VS. Integrated

Individually Branded Blog- Carefully choose unique domain name- Host under unique domain name (company.blogspot.com VS. www.companyblog.com)

Integrated Web Site Blog- Entry to blog must be visible on the home page and in global web site navigation- Blog template must match visual appearance of the web site

Things to Consider Before StartingTwitter and Blogging for Business



http://www.companyblog.com/

- Reverse Chronological Order

- Blog Roll

- Comments

- Manual/Automatic Trackbacks

- Pinging

- Archives

- Months Category (timeline)

Basic Blog Features (I)Twitter and Blogging for Business



Basic Blog Features (II)Twitter and Blogging for Business



Keywords

Title bar OptimizationPermalink

RSS Feeds in Category

Social Media Quick Links

Most recent or popular entries

Show Notes

Blogs Aren’t Text Only (I)Twitter and Blogging for Business



Blogs Aren’t Text Only (II)Twitter and Blogging for Business



Show Notes

- Make Your Opinion Known

- Post Often, Write Less

- Use Descriptive Post Titles

- Use Frequent Paragraph Breaks When Writing Longer Posts

- Edit Your Post Before Posting

- Invite Conversation and Encourage Readers to Comment

- Engage with Others by Writing Posts that Reference Other Blogs

- Thank People for Their Comments

Practical Writing for Blog PostsTwitter and Blogging for Business



- Keyword Research

- Post Title (Permalink) – Keyword-rich

- Keyword-rich Categories

- Keyword-rich Post Entry

- Keyword-rich Meta/Page Title (Different than Post Title)

- Keyword-rich Meta Tag Description

Blog SEO: 101Twitter and Blogging for Business



- CSS-styled Header tags and Sub-heads

- Cross-link to Similar “Themed” Web Site and Blog Sections

- Short, Clean and Keyword-rich Internal URL Link Structure

- Use Keyword-rich Anchor Text in Embedded Links When Possible

- Create Fresh Unique Content and Avoid Duplicate Content

Blog SEO: Advanced CourseTwitter and Blogging for Business



BLOG SEO

- Leverage “Share This” Widget: Quick links to Social Media web sites (Digg, Del.ico.us, StumbleUpon)

- Blog Search Engines and Directories: Submit blog RSS feed to blog search engines and directories using RSS submission wizard (e.g. “Submit RSS Feed”)

- Social Network Integration: Twitter feed, Facebook Fan Page Box, Facebook Share Button

Blog Promotion (I)Twitter and Blogging for Business



- Distribute an online Press Release with a link to the RSS feed

- Post comments, with a link back to relevant content of your own, on influential blogs with a similar target audience

- Notify other bloggers about your blog via comments and email

- Share post with Facebook (Share Button) and Twitter (Twitter Feed)

- Write and post highly valued content on a regular basis

- Contribute unique posts to other blogs

Blog Promotion (II)Twitter and Blogging for Business



- Blog Tracking Systems: Sysomos, Radian6, Trackur

- Feed Tracking Systems: Feedster

- Trending Systems: BlogPulse

Blog Monitoring and AnalyticsTwitter and Blogging for Business





Tweets and Blogs Have Some Things in Common


Twitter ReachTwitter and Blogging for Business



Blogs and Twitter each have their individual strengths and in many cases they complement each other:

Blogs and Twitter Complement Each OtherTwitter and Blogging for Business



- Use Twitter to promote and announce new content on the blog/web site by placing a link in a Tweet

- The more good content you have on your blog/website the more Twitters will link to your blog/site

- You establish yourself as an expert in your field on Twitter, when you can point your audience to good content on your blog/website

- You can generate more blog/website visitors when you ask your Followers to Retweet your Tweet with a link back to your blog/website content

- The more blog readers or website visitors you have the more times your posts are likely to be linked to on from Twitter

- Mentioning your blog/website (with good content) casually in your Tweets from time-to-time generates more blog/website traffic

Louise RijkVice President of Sales and MarketingAdvanced Media Productions

888-755-5151 x17

Twitter: @LouiseRijkwww.AdvMediaProductions.com



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Twitter And Blogging For Business

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Twitter And Blogging For Business