Twitter.com/hanssmellinckx
HANS SMELLINCKXInnovation & Marketing Projects
20 years experienceFounder
Social Marketing Forum®Evolution
Social MediaE-mail Marketing
Digital Marketing
Omni-channel Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx FlandersConsultant
ARTOOS|HAYEZ
Writer
Slow experience
Fast experience
standard modular
Slow delivery
Instant gratification
Most precious:
TIME
Create a value for your shareholders
Sales driven
Connect people: internal & external
Future driven
BRAND X
• Does not think• Act as we want it to act • Only improve if we want it to improve• Creates a huge amount of dataThe Machine
Key to success
Newsletter: 1 x week
DM: every month
Abandon cart: min. 1 x week
Inspiration: every quarter
CAMPAIGN DATA
Data capture: 2 x year
automated: Happy b-day, thanks, upsell
Dynamic profile: clicks of newsletter first
Connect sales data!
Connect offline data!