Tom Peters’Tom Peters’
Re-imagine.Re-imagine.EXCELLENCE. EXCELLENCE.
ALWAYS.ALWAYS.CIDEM/Barcelona/18October2006CIDEM/Barcelona/18October2006
Slides at …
tompeters.comtompeters.com
EXCELLENCE. EXCELLENCE.
ALL YOU NEED ALL YOU NEED TO KNOW.TO KNOW.
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““Conventional banks ask their clients to come to their office. It’s a Conventional banks ask their clients to come to their office. It’s a
terrifying place for the poor and illiterate. …terrifying place for the poor and illiterate. … The entire The entire Grameen Bank system runs on the Grameen Bank system runs on the principle that people should not principle that people should not
come to the bank, the bank should come to the bank, the bank should go to the peoplego to the people. … . … If any staff If any staff member is seen in the office, it member is seen in the office, it
should be taken as a violation of should be taken as a violation of the rules of the Grameen Bankthe rules of the Grameen Bank.. … It is … It is
essential that [those setting up a new village Branch] have no essential that [those setting up a new village Branch] have no office and no place to stay. The reason is to make us as different as office and no place to stay. The reason is to make us as different as
possible from government officialspossible from government officials.” .” —Muhammad Yunus
Jim’s Jim’s GroupGroup
EXCELLENCE. EXCELLENCE.
SIBERIA.SIBERIA.
“FordFord, GMGM
and ChrChryyslersler do not just make cars
expensively … they make
badbad cars expensively.”
—Investec analyst, International Herald, 0805.06
PPeople.eople.PProduct.roduct.CClients.lients.
EExecution.xecution.EEnthusiasm.nthusiasm.EExcellence.xcellence.
Excellence1982: The Bedrock “Eight Basics”
1. A Bias for 1. A Bias for ActionAction2. Close to the 2. Close to the CustomerCustomer3. Autonomy and Entrepreneurship3. Autonomy and Entrepreneurship4. Productivity Through 4. Productivity Through PeoPeopplele5. 5. Hands OnHands On, Value-Driven, Value-Driven6. Stick to the Knitting6. Stick to the Knitting7. Simple Form, Lean Staff7. Simple Form, Lean Staff8. Simultaneous Loose-Tight8. Simultaneous Loose-Tight Properties” Properties”
EXCELLENCE. EXCELLENCE.
INNOVATE. INNOVATE. OR. DIE.OR. DIE.
“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The
answer seems obvious: Buy a Buy a very large one very large one and just waitand just wait.”.”
—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
““It is It is notnot the the strongest of the strongest of the
species that survives, species that survives, nornor the most the most
intelligent, but intelligent, but the the one most responsive one most responsive to changeto change.”.” —Charles Darwin
The Mess Is The Mess Is the the
Message!Message! Period!Period!
Innovation Innovation TacticsTactics
try it. Try it. Try it. try it. Try it. Try it. Try it. Try it. Try it.Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it.Try it. Try it. Try it. Try itTry it. Try it. . Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. try it. Try it. Try it. try it. Try it. Try it. try it. Try it. try it. Try it.Try it. Try it.Try it. Try it. Try it. Try it. Try it.
Try it. Try it.
“This is so simple it sounds stupid, but it is amazing how few oil people really
understand that you only you only find oil if you find oil if you drill wellsdrill wells.. You may
think you’re finding it when you’re drawing maps and
studying logs, but you have to drill.”
Source: The Hunters, by John Masters, Canadian O & G wildcatter
“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the
software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to
make the design perfect, we’re already on prototype
version No. 5No. 5. By the time our rivals are
ready with wires and screws, we are on version
No. 10No. 10.. It It ggets back to ets back to pplanninlanningg versus actin versus actingg: We act : We act from dafrom dayy one; others one; others p plan how lan how
to to pplan—for monthslan—for months.”.”
—Bloomberg by Bloomberg
Excellence1982: The Bedrock “Eight Basics”
1.1. A Bias for ActionA Bias for Action2. Close to the Customer2. Close to the Customer3. Autonomy and Entrepreneurship3. Autonomy and Entrepreneurship4. Productivity Through People4. Productivity Through People5. Hands On, Value-Driven5. Hands On, Value-Driven6. Stick to the Knitting6. Stick to the Knitting7. Simple Form, Lean Staff7. Simple Form, Lean Staff8. Simultaneous Loose-Tight8. Simultaneous Loose-Tight Properties” Properties”
tolerate tolerate [encourage?] [encourage?]
failurefailure
Sam’s Sam’s Secret Secret
#1!#1!
““RewardReward excellent failures.
PunishPunish mediocre
successes.”Phil Daniels, Sydney exec
re-imagine re-imagine the “value the “value
added” added” equationequation
The [NEW] “Value-added Ladder”
lovemarkslovemarksdreams come truedreams come true
spellbinding Experiencesspellbinding Experiences Gamechanging SolutionsGamechanging Solutions
ServicesGoods
Raw Materials
“Rebel Lifestyle!”/Premier “Tattoo Brand”/“Lovemark”
“What we sell is the ability “What we sell is the ability for a 43-year-old for a 43-year-old
accountant to dress in accountant to dress in black leather, ride through black leather, ride through
small towns and have small towns and have people be afraid of him.”people be afraid of him.”
Harley-DavidsonHarley-Davidson exec,Results-Based Leadership
[totally] re-[totally] re-imaginee the imaginee the
business around the business around the two staggering two staggering
“new” opportunities“new” opportunities
Women’s Trifecta+Women’s Trifecta+
*Buy/*Buy/allall *Wealth/ *Wealth/allall
*Lead/*Lead/ betterbetter +Eclipse of +Eclipse of males/males/whoopswhoops (Retire-old/Poorly educated-young)
““Forget Forget ChinaChina, , IndiaIndia and the and the
InternetInternet: Economic : Economic Growth Is Driven Growth Is Driven
by by WomenWomen.”.” —Headline,
Economist, April 15, 2006, Leader, page 14
9494%% of loans to of loans to
……
womenwomen***M*Microlending; “Banker to the poor”; Grameen Bank; icrolending; “Banker to the poor”; Grameen Bank;
Muhammad Yunus; 2006 Nobel Peace Prize winnerMuhammad Yunus; 2006 Nobel Peace Prize winner
44-65: “New “New Customer Customer Majority”Majority” *
*45% larger than 18-43; 60% larger by 2010Source: Ageless Marketing, David Wolfe & Robert Snyder
We We becomebecome who we who we
spend time spend time with!with!
Measure “Strangeness”/Portfolio Quality
StaffStaffConsultantsConsultants
VendorsVendorsOut-sourcing Partners Out-sourcing Partners (#, Quality)(#, Quality)
Innovation Alliance PartnersInnovation Alliance PartnersCustomersCustomers
Competitors Competitors (who we “benchmark” against)(who we “benchmark” against)
Strategic Initiatives Strategic Initiatives Product Portfolio Product Portfolio (LineEx v. Leap)(LineEx v. Leap)
IS/IT ProjectsIS/IT ProjectsHQ LocationHQ LocationLunch MatesLunch Mates
LanguageLanguageBoardBoard
“The The Bottleneck Bottleneck
Is at the Top Is at the Top of the of the
Bottle”Bottle”“Where are you likely to find people with the least diversity of
experience, the largest investment in the past, and the greatest reverence for industry dogma:
AtAt thethe totop!”p!”
— Gary Hamel/Harvard Business Review
EXCELLENCE.1966. 2006.
4/404/40
De-centralizationDe-centralizationexecutionexecution
accountabilityaccountability6:15a.m.6:15a.m.
EXCELLENCE. EXCELLENCE.
BEDROCK.BEDROCK.TALENT.TALENT.
Hire Hire ververy y good good
people!people!
“We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia-
Pacific … changed 2020 of his
4040 box plant managers to put more talented,
higher paid managers in charge. He increased profitability from
$$2525 million to $$8080 million in 22 years.”
—Ed Michaels, War for Talent
INVITE THEM INVITE THEM TO JOIN US IN TO JOIN US IN A JOURNEY TO A JOURNEY TO EXCELLENCE!EXCELLENCE!
“The role of the Director is to create a space where the actor or actress can become become more than themore than theyy’ve ever ’ve ever been beforebeen before, , more than more than
thetheyy’ve dreamed of ’ve dreamed of beinbeing.”g.” —Robert Altman, Oscar acceptance
LIVE FOR LIVE FOR TALENT!TALENT!
Our Mission
To develop and manage To develop and manage talent;talent;
to apply that talent,to apply that talent,throughout the world, throughout the world,
for the benefit of clients;for the benefit of clients;to do so in partnership; to do so in partnership;
to do so with profit.to do so with profit.
WPP
Brand = Talent.Brand = Talent.TALENT = TALENT =
EVERYTHINGEVERYTHING
““THE FUTURE BELONGS THE FUTURE BELONGS TO … SMALL TO … SMALL
POPULATIONS … WHO POPULATIONS … WHO BUILD BUILD EMPIRESEMPIRES OF THEOF THE
MINDMIND … AND WHO IGNORE THE TEMPTATION OF—OR DO NOT HAVE THE
OPTION OF—EXPLOITING NATURAL RESOURCES.”
Source: Juan Enriquez/As the Future Catches You
“Better By Design”: A National Strategy
NZ = DesignNZ = Design ExcellenceExcellence
Taiwan, Your Taiwan, Your Partner in Partner in InnoValueInnoValue
Poster/Bucharest/03.06
EXCELLENCE. EXCELLENCE.
BEDROCK.BEDROCK.LEADERSHIP.LEADERSHIP.
““People want to be part People want to be part of something larger of something larger
than themselves. They than themselves. They want to be part of want to be part of
something they’re really something they’re really proud of, that they’ll proud of, that they’ll
fight for, sacrifice for , fight for, sacrifice for , trust.”trust.”
—Howard Schultz, Starbucks (IBD/09.05)
““Nothing is so Nothing is so contagious as contagious as enthusiasm.”enthusiasm.”
—Samuel Taylor Coleridge
RELENTLESS!RELENTLESS!““Success seems to be Success seems to be
largely a matter of largely a matter of hanging on after hanging on after
others have let go.”others have let go.” —William Feather, author
““Leaders Leaders
‘‘dodo’’ people. people.
Period.”Period.” —Anon.
PURPOSE.PURPOSE.PASSION.PASSION.
PERSISTENCPERSISTENCE.E.
PEOPLE.PEOPLE.
EXEXCELLE CELLE ALWALWAYSAYS..