Packaging and Labeling #4Today I will: Take notes (for the final time this unit!) and

begin preparation for game day.So I can: See the different strategies and types of packaging and labeling, understanding the wide array of choices associated with this aspect of Marketing.I will know I’m successful when: I now notice the choices companies make in packaging and labeling.

Supplement your learning by reading pages 660 – 667 in Marketing Essentials

PackagingPackage – physical container or wrapping for a product

Integral part of product planning and promotionWhy? The package is a selling tool fulfilling several functions . . . .

Functions of Packaging

Promoting and selling the product Defining product identity Providing information Expressing benefits and features Ensuring safe use

Bundling methods, container shapes & materials, verbiage all enhance the functions of packaging

Labeling

Label – an information tag, wrapper, seal or imprinted message that is attached to the product. It’s main function is to inform customers about the product’s contents and give directions for its use. There are three types of labels . . . .

1) Brand 3) Grade2) Descriptive

Assignment: Unit Study Guide

Rest of the week: • Notebook due Wednesday• Quizlet: “KW Marketing Branding”• Test on Thursday• Project roll-out on Friday