Communication platformfor grandparents & children
Rozina Sidhu Koskela
To be more present
Togetherness
Real time interaction
Traditional family structures & support
Modern family structures > geographical separation
Dependance on IEC
6% children living with grandparents
Over 55’s = biggest group online
Communication through skype & telephone
24% see each other once a month
Target group focus
Open ended storytelling
No pre-defined language
Non-competitive
Development of second prototype
Test & iterate prototype
Ready to approach potential customers
