The world is changing.How we communicate is changing.
Postgraduate Diploma in Public Communication:
New Media
IntroductionBy Spencer Hudson
Day One
09 15 Registration and coffee09 30 Introduction Spencer Hudson
11 00 COFFEE
11 15 On line access for all Bim Egan
12 45 LUNCH
13 45 DirectGov Will Stengal
15 15 TEA
15 30 Hands on Spencer HudsoninRoom IT1 AKLC
Day Two
09 30 Webs/Bloggs Stuart Bruce
11 00 COFFEE
11 15 The evolving face of TV Bill Gash
12 45 LUNCH
13.30 Bringing all the elements Spencer Hudson
together
15 00 TEA
15 15 Assignment discussionSpencer Hudson
16 00 Close
Future In Context
• Painting a picture• On the horizon• Asking new questions “how can..”
• Ever changing landscape
Welcome to the ideas economy
• Popular culture• Convergence• Business• Examples from the wild• How we begin to understanding
Popular Culture
• Mobile phone• SMS• MP3 Player• Broadband• Online Banking
• Satellite TV/Radio
• Digital Photos• Play station• Nintendo• Xbox
New Business Culture
• Legislation• Standards/Methods• Security• Cycle time (diminishing returns)• Value focused• Ethics (growing)• Communication is fundamental
New Culture
• Google• Blogging / Blogsphere• Podcasting• Skype• HD TV
Taking a peek - out in the wild
“A brave new world”
Cheque deposit receipt
A scan of each item is provided as a receipt of what was deposited. We are becoming used to very high this levels of sophistication.
snowmail_10_03_04.mp3
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Postgraduate Diploma in Public Communication:
New Media
Hands onBy Spencer Hudson
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Postgraduate Diploma in Public Communication:
New Media
Brining all the element togetherBy Spencer Hudson
What do you think of it so far?
Some final points
Segmentation
•Television channels•Magazines•Radio shows•Papers•Games•Leisure activities
Convergence
• Television• Telephone• Mobile Phone• Play Station…• Broadband• Computing
Ubiquitous/Ambient Computing.
Focus on the task not on the device
Technical Culture
• Boo hoo• Broadband• Comfort level
– Gmail– Online banking
• Hardware costs• Open source
No longer millions to deliver large (1,000+ user) network systems est. 40k
Understanding: Mental Models
• As ‘they’ see it – in their shoes• Experts and Novices• Segmentation• Convergence• Usability testing
Following up on a few things
Conclusion
• Communication is changing– Who are you talking to?– How are you talking to them– How do they want you to talk to
them?• Ever changing landscape• Experiment, Evolve or die…
– Less is so much more– Simple is best (KISS)
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Postgraduate Diploma in Public Communication:
New Media
Assignment & QuestionsBy Spencer Hudson
tips
• Think about the presentation and their key points … all of them had underlying issues
• Ask questions• Avoid assumptions, or at least document • Carefully select your discussion points.
ie. website(s) – selection based on topics you wish to raise/discuss/relevant
• Use the appendix eg. screenshots etc.• Document your thinking … diary/blog????
a positive force for Public Communication
You should select one or two web sites that are related to some aspect of government policy and discuss their effectiveness from the point of view of their stakeholders. Particular attention should be given to both all internal stakeholders as well as the external consumers (ie. citizens).
This is an academic piece of work so you must bring into your discussion aspects of academic theorisation that support your argument. These should be, as always, appropriately referenced.
a positive force for Public Communication
3000 Word Assignment
To be completed and sent to Katherine Hill no later than
26 MAY 2006
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