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VALUE OF A

FACEBOOK FAN 2013

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Results of a 2013 research study by

THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA

http://www.syncapse.com/value-of-a-facebook-fan-2013

As Reported by www.netmarketingcourses.com

SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

$174.17 U.S.

AVERAGE VALUE OF A FACEBOOK FAN

The Syncapse study indicates that BRANDS WITH LOWER RETAIL PRICES

OR PRODUCTS THAT HAVE AFREQUEST REPEAT PURCHASE CYCLE

have lower Fan values

$70.16 SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

A COCA-COLA FAN ON FACEBOOK IS WORTH

$132.88

SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

A DISNEY FAN

$289.88

SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

$405.54

SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

$1,613.11

SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013

FANS SPEND MORE

$610

$256 FANS

NON-FANS

$292 $188

FANS NON-FANS

$125 FANS

NON-FANS $83

$112 $62

FANS NON-FANS

AND FACEBOOK FANSARE MORE LIKELYTO BUY YOURPRODUCTS

79%PURCHASE INTENTION

NON-FANS 23%

89%PURCHASE INTENTION

NON-FANS 56%

86%PURCHASE INTENTION

NON-FANS 60%

HOW SYNCAPSE CALCULATED FAN VALUES

1. PRODUCT SPENDINGThe difference in spending habits on each brand within the category

2. LOYALTYThe consumer intention to keep

purchasing the brand in the future

3. PROPENSITY TO RECOMMENDEDProbability and propensity for word-of-mouth

recommendations to lead to future sales

image courtesy flickr.com/photos/pyth0ns/6773415631/

4. MEDIA VALUEEfficiencies of earned reach and frequency

via the Facebook platform

image courtesy http://www.flickr.com/photos/jrhode/4169516827/

5. ACQUISITION COST

Efficiency of Fans in enticing others

to participate and drive organic membership

image courtesy http://www.flickr.com/photos/ax2groin/539877487/

6. BRAND AFFINITYThe perceived personality or the emotional draw

felt by Fans towards their brands

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