1977-2000
Computer Shipments in Thousands/Year (log scale)
Windows PC
Mac
interaction
1
interactioninteraction
1 data
interactioninteraction
1 data
API
developers
interactioninteraction
1 data
viewer
API
developers
end users
data
data
shor
ten the
pathto
data
land on data
A S A P
shor
ten the
pathto
Ask less
shor
ten the
pathto
not less options
default options
Ask less
not less options
default options
clicks selections
actio
n
decissions concept processing
cognitive
not less options
default options
actio
n cognitive
99/1
not less options
default options
% of data99/1
% o
f use
rs
The Factory Metaphor
Tables as the result... ...of a process
land on data
A S A P
shor
ten the
pathto
data
from data
to data
data datadata
shor
ten the
pathto
data
from data
to data
shor
ten the
pathto
Table Builder
Table Builder
Table Editoredit
default dangers
default options
unawareness
99/1un
expe
cted
1977-2000
Windows PC
Mac
Computer Shipments in Thousands/Year (log scale)
2016
Android Phones
iPad
iPhoneAndroid Tablets
Windows Phone
30 %mobile + tablet sessions over all new users’ sessions
2080
App WebDiscover
BuyDownload
InstallRun
App WebDiscover
BuyDownload
InstallRun
Update 2016
35%65% new
users
App WebDiscover
BuyDownload
InstallRun
Update
Discover
WebWorld traffic (October 2016)
49 % desktop
51 % mobile + tablet
WebMobile first !
World traffic (October 2016)
49 % desktop
51 % mobile + tablet
WebMobile first ?
Our traffic (2016)
70 % desktop
30 % mobile + tablet
mobile2
mitigationda
mag
e
text / forms / visuals / tables
mob
ile /
des
ktop
minimize
UX diffs
diffs of approach
cells / table
grains / sand
words text
The Trouble with Harry images © Universal Studios
League of Nations and International Statistical Institute estimates of the world population in 1929 CC-BY-SA Mthomas2477
Metal Movable Type CC-BY-SA Willi Heidelbach
Silicon 0116 6336 CC-BY Ross Elliott
Dart board CC-BY-ND torbakhoppe
Labyrinth CC- BY-NC-ND MDUUC_PHOTO_TEST
Hand © clipartpanda.com
Human brain CC-BY-SA Gutenberg Encyclopedia
Modern Times © Warner Bros
Landing track CC0 Monica Volpin
Rubik’s Cube © PNG All
Computer Shipments chart CC-BY-NC-ND Dion Almaer
Hourglass © kingofwallpapers.com
Credits