I. Thou Shalt Always Be Learning

II.Thou Shalt Invest In My Business

III.Thou Shalt Build a Personal Brand

IV.Thou Shalt Always do What’s Best

For The Customer

V.Thou Shalt Always Build My

Audience

VI.Thou Shalt Always Follow Up

VII. Thou Shalt Be 100% On Your

Product And Service

VIII.Thou Shalt Be The Expert

Authority In My Market Place

XI.Thou Shalt Provide An Amazing

Customer Experience

X.Thou Shalt Always be Creatively

Marketing

• Read/Listen To Books, Blogs, & Training Videos

• Go to workshops/Seminars

• Practice, Drill & Rehearse

• Hustle & Sweat

• Money

• Training/education, marketing, branding, and anything that will grow your brand and business

• You Control Your Markets Perception Of You And Your Services

• Positions You To Be The Go To Guy/Gal In Your Market Place

• Genuinely Portray Who You Really Are, What You Do, And Who You Do It For

• Only Sell The Old Age Unit With A Spiff When It Is The Right Car For Them Not You

• Commit To And Focus On Your Customers True Needs Not Just Wants

• Better To Sell Them Nothing At All Than The Wrong Vehicle

• Quality Over Quantity

• Know Who Your Audience Is

• Engage With Them Wherever They Hang Out

• Past Customers & Unsold Deals

• Different Channels For Follow Up

• Stay In Front Of Them With Value & Services

• Drive What You Sell No Matter What

• Be Genuinely Sold That You Are Going To Take Better Care Of The Customer Than Anyone Else

• Being Sold On Your Dealership

• You Might Sell More Cars In A Month Than Some People Buy In A Lifetime

• Become A Valued Resource/Consultant For Your Community

• Everyone Wants To Do Business With “The Expert”

• Pre, During And Post Sale Experience

• Be Unique

• Streamlined Process Built Around Target Customer

• Do Everything Different

• A Website That Is More Then Just A Online Business Card/Brochure

• Swipe Ideas From Other Industries