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Page 1: The Strategy Book

The World’s Leading Minds Working On Your Business

The Strategy Book

Max McKeown

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“There are forever methods, relationships and ideas just waiting to be discovered, and these can only be discovered by creating room – slack – for thinking..”

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The Essential Strategist must confront 4 basic questions

1.What does my organisation bring to the world?2.Does that difference matter?3.Is something about it scarce and difficult to

imitate?4.Are we doing today what we need to do in order

to matter tomorrow?

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InnovationFuture

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"However beautiful the strategy, you should occasionally look at the results"

Winston Churchill

Page 12: The Strategy Book

The World’s Leading Minds Working On Your Business

The Strategy Book

Max McKeown


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