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F h i O t i t i t h t h M
k t L d i E d t i
A SMART SCHOOL ISA SMART INVESTMENT
Investors
Kit
A Project of The City S
Head Office:
31 Industrial Area, Gurumangat Road,
Gulberg III, Lahore - Pakistan.
UAN: +92 (42) 111-444-123 Fax: +92 (42) 35773065
Northern Regional Office:
891, Street # 59, Sector E-11/3, Islamabad.
Tel: +92 (051) 2228960-69 Fax: +92 (51) 2228970
Southern Regional Office:
Plot # D 23/1, Block # 9, Clion, Karachi, Pakistan.
Tel: +92 (21) 35810245-8
E-mail: [email protected]
web: www.thesmartschools.edu.pk
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MDs MessagMDs Message
Mission
The Smart Schools mission is to establish
a network that provides consistently highquality, standardised educaon without
discriminaon. We aim to holiscally
develop our youth, empowering them
with the latest learning techniques and
technologies, while inslling in them the
values, morals and ethics to put their
knowledge to the best possible use.
W
hatisourn
extmilesto
ne?
VisionTo empower the future of the
naon through affordable, yet
standardised, quality educaon.
Welcome to The Smart School. The fact that
The Smart School has emerged as one of the
fastest growing franchise school projects in
Pakistan, within the first year of its launch in
2012, is no coincidence. The broad principl es
that connue to guide us in this venture are
derived from the same values, aims and
principles that are rooted in The City Schools
foundaon. Our franchise schools and their
school communies, including their
students, teachers, managers, and parents,are as important to us as all the City School
communies everywhere and we aim to
facilitate an educaonal experience for
students across the country that will
movate, enthuse and encourage them.
Together, we can provide the kind of
educaon that all discerning parents want
for their children, in schools that are
efficient, well organised and, most
importantly, respect the dignity and
wellbeing of the child, the teacher and,
indeed, that of the whole school community.
I would say therefore to our Associate school
communies, Be the best you can be . . .
and by so doing, Pakistan, too, will be the
very best that it can be.
Dr Farzana
Managing Director, City Schools (Pvt.) Ltd.
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Who are we?
The rapid and organic growth of The City School
since it was first established in Karachi, Pakistan
in 1978 has seen it develop into an organisaon
with a presence in six countries and a reputaon
for operaonal excellence. In Pakistan, it
currently caters to around 61,000 students in
over 180 branches across 47 cies. Based inLahore, its Regional Offices support a network of
branches throughout Pakistan and overseas.
INTERNATIONAL PRESENCE
The City School was the first premier
educaonal instuon in Pakistan to venture
overseas and now has an established
internaonal presence. The first internaonal
school was opened in Dhaka (Bangladesh) on
the occasion of the City School's Silver Jubilee in
2002. Today, The City School also has
internaonal campuses in Dubai (UAE), Jeddah
and Riyadh (Saudi Arabia), Kuala Lumpur
(Malaysia) and Pulilan (the Philippines).
Future plans include the establishment of
schools in the Arab states, South East Asia and
Africa.
The City School experience provides the
confidence, knowledge and 21st century skills
necessary to meet the challenges of an
increasingly compeve global community,
while remaining true to the preservaon and
promoon of tradional ethics and values.
The City School NetworkAt the heart of our franchise project are the
needs of students, their families, and the
schools that students aend. Our franchise
system will introduce new systems, new
policies, and, especially important, new
confidence into communies that have long
sought a higher quality of educaonal
opportunies.
TCS services are designed to assist the
investor and the head of school to achieve
the highest standards, the highest quality
and the highest efficiency in their school.
In addion, the services TCS provides will
promote the ethos of the school by assisng
in students spiritual, moral, social and
cultural development. There are therefore
many ways in which interested pares gain
from a TCS franchise. Students benefit, first
and foremost, from the daily experience of
being educated; teachers gain movaonand job sasfacon; parents have increased
confidence in their school and the grafying
sense of being associated with a successful
enterprise, and investors, heads, staff, and
all interested pares have the sasfacon of
knowing that standards and quality are
based on a firm foundaon.
Our Director Sales and the Franchise Sales
Team will be most happy to assist exisng
and potenal investors with all the
informaon that they require.
We wish our investors a very happy and
successful associaon with the TCS franchise
project.
Jehangir Firoz
Chief Operang Officer, The Smart School
COOsMessage
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A Smart School
is a smart
investment!
Special features that set the project apart
Why become a Franchisee?
As well-equipped centres of holisc and
modern learning, The Smart Schools aim to
ensure that every student benefits from the
very best that we have to offer.
We believe in independent management
which is precisely why the administraon of
each franchise is allowed to run the schools
themselves with minimal interference.
However, since we expect standardised
systems, some funcons have been kept
centralised to aid the school management.
Pakistan has huge potenal in its progressive
and inquiring youth. However, the lack of
affordable, high quality educaon oen
narrows their prospects so vast
opportunies exist for the establishment
and promoon of cost-effecve schools. We
need to empower the next generaon with
the necessary skills and experse so that
they can take charge of their own future.
The City School is celebrang 35 years of
successfully providing outstanding
educaon across Pakistan through
meculous curriculum planning and the
connuous professional development of its
staff. The Smart School is a ground-breaking
iniave to empower our next generaon
with the knowledge and comprehension of
technology and its associated benefits.
Within the first year of its launch, the project
gained a considerable foothold in the
franchising market with over 250+ schools
registered all across Pakistan. By integrang
Informaon & Communicaon Technology
(ICT) with a carefully-craed curriculum of
the highest standards, The Smart School has
pioneered the concept of a futurisc
classroom.
This is an excing opportunity to invest in
the future of learning.
Sajjad Haider
Director Sales
Message from the
Director Sales
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PESHAWARATTOCK
TAXILA
ISLAMABAD
DINGA
ALIPUR CHATHA
SHEIKHUPURA
SARGODHA
FAISALABAD
TOBA TEK SINGHOKARA
RENALA KHURD
SAHIWAL
ARIF WALA
BAHAWALNAGARVEHARI
SADIQABADGHOTKI
SUKKUR
LARKANA
NAWABSHAH
HYDERABAD
DADU
THATTA
NUSHKI
QUETTA
TANDU ALLAH YAR
MIRPURKHAS
TANDOADAM
KHANPUR
KHANEWALKABIR WALA
FATEHPUR
LAYYAH
LAHORE
MURIDKE
GUJRANWALA NAROWAL
SHAKAR GARHPASRURWAZIRABAD
KOTLA ARAB KHAN
GHAKHAR
HARIPUR
MANSEHRAMUZAFFARABAD
ABBOTTABAD
MARDAN
CHARSADDA
MALAKAND
KARACHI
HALA
PANO AQILSHIKARPUR
ROHRI
KHAIPUR
DHARKI
RAHIM YAR KHAN
BHAWALPUR
Yazman
PAK PATTAN
MIANWALIMANDI BHAUDDIN
KALAR KAHAR
DI KHAN
PIPLAN
BHAKKAR
SAMBRIAL
FATAH JANGWAH
LOWER DIR
RAWAT
RAWALPINDI
SOHAWADINA
LALMUSAKHARIAN
GUJJAR KHANCHAKWAL
TALAGANG
KOT ADDU
MULTAN
JAM SHORO
TANDO JAM
BADIN
SIALKOT
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students are prepared to compete in every walk
of life and to make a significant contribuon to
society. Parcular aenon has been given to
designing acvies that suit the cultural
diversies of our soci ety.
The Smart School curriculum aims to raise the
individual achievement levels of all students and
to ensure that the overall quality of teaching and
learning in our schools is maintained to the
highest standards.
Its a project ofThe City School Over the past 35 years, The City School has
built a reputaon for excellent educaon
provision and is today a respected name in
the educaon sector in Pakistan. Supported
by such a strong and established network,
The Smart Schools are an investment with
inherent viability.
A measure of its success is the fact that,
within a year of its launch, The Smart School
has already leased out more than 250+
franchises across Pakistan.
Investors in The Smart School are assured of
a business collaboraon of the highest order
with professionals who are commied to
providing unrivalled services.
A CENTRALISED HEAD OFFICE
The Smart School provides a standardised
structure of educaon. To facilitate this, a
centralised head office along with two fully
funconal regional offices - South Region
Office and North Region Office - provides
connuous support to the franchises.
Through them, a network has been
established where all Smart School investors
are brought together on one plaorm.
SMART BOARD TECHNOLOGY
We have introduced Smart Board techn
to facilitate and augment students lea
and to keep them up-to-date with the
trends. The central administraon
training to teachers in the latest e-lea
techniques.
CONNECTIVITY ACROSS THE W
Through our web portal, parents hav
convenience of viewing their c
attendance and academic perform
and e-learning worksites of diff
subjects.
CURRICULUM & ACADEMIC
PHILOSOPHY
The Smart School provides a curriculum
framework based on knowledge, skills and
atudes that reflects the ideas adapted from
the UK naonal curriculum. The uniform
implementaon of a standardised curriculum
guarantees consistent quality and facilitates
transfers between schools across the network
for students and teachers alike, while the
academic and co-curricular acvies are
designed with future prospects in mind, so that
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ADMINISTRATIVE SUPPORT
In acquiring a franchise of The Smart School,
our network associates receive
comprehensive assistance and guidelines
from us to run their schools successfully.
These include, but are not limited to:
Administrave Manuals
Academic Manuals
Human Resource Manuals
Quality Assurance Manuals
Accounng Manuals
Markeng and Media Campaign Manuals MIS Manuals
QUALITY ASSURANCE &
ENGINEERING SUPPORT
We are here to assist you at every stage,
from the selection of the site to the
evaluation with recommendations for any
changes.
Academic Support
Throughout the academic year, franchisees
will receive standardised academic support
from the authories at the Smart School
Head Office to ensure provision of support
material necessary for the mely and
appropriate execuon of operaons. To
facilitate this process, The Smart School has a
team of highly-qualified subject specialists
and academic coordinators who are ever
ready to provide services to each Associate
school.
CONTINUOUS PROFESSIONAL
DEVELOPMENT
Connuous Professional Development is the
responsibility of the central management.
This ensures that teachers receive the same
training across the board which will help the
franchisee school management to maintain
their high standards.
Within a few weeks of starng its operaons,
The Smart School had already iniated
network-wide training programmes for
teachers and ICT professionals. Workshops
were also organised to boost the
administrave and creave workforce of
employees in various schools in line with our
commitment to provide rigorous human
resource development.
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MARKETING SUPPORT
Throughout the academic year, franchisees
receive centralised markeng and
adversing support for campaigns to
supplement their own regional markeng
efforts to increase registraons.
Standardised designs and templates for all
markeng communicaons are also
available to franchisees.