Bruce Martin, Ginger Juice
www.gingerjuice.co.uk
Experience Latin America
Paid Digital Advertising Vs Search & Content
Bruce Martin / @brucemartinJeannie Hind / @jeanniehind
www.GingerJuice.co.uk
Social Advertising
$23 billion in 2015
Organic Content?
5-10% Reach
•Don’t be ‘busy fools’•Post less, but post smart•Boost important posts
Social Advertising
Retargeting
Boost Posts
Twitter Advertising
• £100 advertising budget• 217,000 real impressions• 5,000+ tweet engagements
How?Design, prize & smart targeting
HOT Twitter tip: Cards
