DAKAR RALLY – THE ODYSSEY
MORE THAN35 YEARS OF HERITAGE
THROUGHOUT AFRICA AND
SOUTH AMERICA
GATHERING THE BEST
DRIVERS / RIDERS
IN THE WORLD
COMPETING ON THE TOUGHEST ROUTES
& ICONIC SITES
AND SHARING ONE DREAM:TO LIFT THE COVETED
TROPHY
DAKAR – A WORLDWIDE BRAND
BOLSTERED BY AGLOBAL TV EXPOSURE
(1,200 HOURS TV
BROADCASTS THROUGH
190 COUNTRIES)
ENGAGING A POWERFUL DIGITAL COMMUNITY
(2 MILLION FANS &
FOLLOWERS)
ESTABLISHED AS THE#1 OFF-ROAD EVENT
(77% GLOBAL AWARENESS)
A BRAND PLATFORM
EXTENDED SINCE 2008
WITH THE DAKAR SERIES
DAKAR SERIES – A PLEDGE BEYOND A LABEL
OPEN TO AMATEURS &
PROFESSIONAL TEAMS
COMING FROM ALL OVER
THE WORLD
A TEASER OFDAKAR CONDITIONS
(DEMANDING RACES,
SAFETY CONDITIONS, ETC.)
13 RACES SINCE 2008
8 COUNTRIES
SUPPORTED BYASO EXPERTISE
DAKAR SERIES:THE ULTIMATE STEP
BEFORE THE BIG LEAP
A SUITABLE
ENVIRONMENT
CREATED
A FIRST-CLASS
SPORTING FORMAT
DESIGNED
AN EXTENSIVE
MEDIA COVERAGE
ALREADY DEALT
A STEPPING STONE
TOWARDS THE
DAKAR RALLY
A CLOSE-KNIT
FANS ENGAGEMENT
ON DIGITAL PLATFORMS
UNVEILING THE NEW DAKAR GENERATION !
7th
edition
100+ competitors
Took over by ASO in
2016
MARC COMA
. Sporting director
. 5 victories on
Dakar Rally
MOROCCO, A RENOWNED &
COMPLETE PLAYGROUND
. Merzouga (south-East of Morocco)
. The perfect spot for dunes, rocks,
navigation, etc.
5 RACE DAYS including
1 marathon stage (1,200km of
Special, completely off-track,
technical and challenging
dune-crossing route)
3 CATEGORIES
Bike / Quad / SSV and
tailored to profiles (Raid,
Expert, Pro, Elite)
A FIRST-CLASS SPORTING FORMAT
A SUITABLE ENVIRONMENT
THE RIGHT TIME AT THE RIGHT PLACE
. From May 21st to 27th, perfectly positioned
to prepare the rendez-vous of January
. Africa, a land of off-road rally, definitely one of
the best training field for the Dakar Rally.
A FRIENDLY ATMOSPHERE
. Traditional Saharian styled hospitality
. Mutual aid and experience sharing
between pro pilots and amateurs /
Cooperation time
MARC COMA TRAINING SESSIONS
. Roadbook & Navigation: My way through hell
. Hostile conditions: Face the unexpected
. Road to Dakar: Physical training
competitors-oriented rally
WORLD EUROPE
AN EXTENSIVE MEDIA COVERAGE
ALREADY CONFIRMED
54 countries
in Europe
France
Spain
Ireland
Bulgaria
Estonia, Letvia,
Lithuania
Middle-East
52 pays
USA
Canada
New-Zealand
Malaysia & Brunei
23 pays
Africa
24 pays
17 paysAsia
26 pays
. 52mn highlights
program
. 19 TV rightholders
. 150 countries
. Daily 5mn newsfeed
AN INNOVATIVE DIGITAL COMMUNICATION
A CLOSE-KNIT FAN ENGAGEMENT
. Interactive content to drive followers into sharing
and engaging
. Highlighting pro as well as amateur pilots to
engage followers identification
DAKAR MEDIA PLATFORM
. Benefiting from the viral
strength of the Dakar (over
6,500,000 video views in 2015)
OUT-OF-THE-BOX CONTENT
. Daily clips and dedicated community management
. Innovative viral content focused on the pilots
SELECTION
. Automatic selection on the
Dakar for the bikes finishing
the “PRO” category
2 FREE REGISTRATIONS bike/quad for the next Dakar:
. “Licence to Skill”: overall winner pilot
. “Rookie of the year”: fastest pilot who has never been
on the Dakar before and never ranked in the top 10
of a CC FIM world championship
AUTOMATIC DISCOUNTS
on the 2017 Dakar registrations
for all starters
A STEPPING-STONE TOWARDS THE DAKAR