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The ICEF i-graduate Agent Barometer
2012
Rod Hearps
Vice President, ICEF
Copyright © IGI Services 2012
About ICEF
• Market leader, in bringing together educational
institutions and screened agents, since 1991
• 10 ICEF Workshops worldwide, ICEF Monitor,
ICEF Agent Training Course and the ICEF
Education Fund
• In 2012, Workshop participants included …
> 1,600 educational institutions from all sectors
> 2,400 educational agencies from 112 countries www.icef.com
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Agent distribution
Over 1000
501 - 1000
251 - 500
101 - 250
51 - 100
1 - 50
16k active agents worldwide
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ICEF Qualified Agents
501 - 1000
251 - 500
101 - 250
51 - 100
1 - 50
6,793 agents in 148 countries
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An online survey developed in partnership by i-graduate
& ICEF, now in its 6th year
Since the pilot study in 2007, we have collected valuable
data from over 5,500 responses from agents
The 2012 study ran for 6 weeks during September &
October.
1,023 responses were collected from 107 nationalities
An increase of 39% over 2011 and the highest ever
number of responses recorded
The ICEF i-graduate Agent Barometer
Copyright © IGI Services 2012
Profile of respondents
What services do agents provide?
Student placements by types of study & by destination
Which study destinations are the most attractive?
Where are agents expecting to place more / less
students?
Student mobility: concerns/difficulties in 2012
Key drivers of study selection (for agents and students)
Conclusions
The ICEF i-graduate Agent Barometer
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Profile of respondents
Slide 7
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India, 7%
Brazil, 7%
Pakistan, 5%
Russian Federation, 5%
China, 4%
Nepal, 4%
Spain, 3%
Nigeria, 3%
Turkey, 3% Ukraine, 3%
Other, 55%
Agent Profile
Slide 8
Count % of total
India 76 7%
Brazil 70 7%
Pakistan 49 5%
Russian Federation 49 5%
China 42 4%
Nepal 42 4%
Spain 35 3%
Nigeria 33 3%
Turkey 33 3%
Ukraine 29 3%
Canada 28 3%
Colombia 28 3%
United Kingdom 25 2%
Saudi Arabia 24 2%
Australia 21 2%
Germany 21 2%
Italy 21 2%
Ghana 17 2%
Mexico 16 2%
USA 16 2%
Other 348 34%
Base:
1023
107 Nationalities represented
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How many student counsellors / advisory staff
members work within your organization?
No other counsellors
6%
1-5 47%
6-10 24%
11-15 9%
16-20 5%
21+ 9%
Slide 11 Base: 980
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Approximately how many institutions does your
company represent?
2%
20%
17%
12%
7% 7%
4% 3% 3%
2% 3%
14%
2%
5%
0%
5%
10%
15%
20%
25%
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Morethan100
Don'tknow
Prefernot tosay
Slide 12 Base: 982
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Size of agents – Total placements
7% 6% 7% 5% 5%
20% 20%
9%
6%
4% 5%
3% 3%
0%
5%
10%
15%
20%
25%
N.B. The agents that either indicated no placements or who skipped this question have not been included in the above
chart
1-10 11-20 21-30 31-40 41-50 51-100 101-
200
201-
300
301-
400
401-
500
501-
1000
1001-
2000
2000+
Slide 13 Base: 776
The majority of agents are placing between 51 and 200 students annually.
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73%
22%
3% 2%
Yes, always
Yes, sometimes
No
Don't Know
Slide 14 Base: 700
Do you have contracts in place with the
institutions you work with?
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Top 20 agent countries by number of placements
Slide 15
Agent country
Number of
placements
China 41,026
Italy 17,992
Spain 13,248
Australia 12,218
Pakistan 10,365
Russian
Federation 10,133
Germany 9,363
India 9,248
Turkey 9,176
Brazil 7,052
USA 6,757
Canada 6,458
UK 6,218
Saudi Arabia 6,215
Ukraine 6,100
Bulgaria 5,642
Nepal 5,298
Mexico 3,938
United Arab
Emirates 3,874
France 3,790
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Summary of agent demographics
107 nationalities represented
The largest response comes from India (7%), Brazil (7%), Pakistan (5%),
Russia (5%), China (4%) and Nepal (4%)
The majority of agents (84%) were in small sized companies, with 5 or
fewer counselling staff.
73% of agents were in senior positions within their company (56%
Directors / Owners, 17% Managers)
Over 50% represent between 1 and 30 institutions and 14% represent
over 100
20% of agents placed between 51 and 100 students annually, whilst 20%
placed between 101 and 200 students annually
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What services do agents provide?
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90% 84%
67% 66%
41% 41%
17%
4% 9%
8% 15%
48%
15%
12%
5% 7%
27% 19%
12%
45%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Promotionalmaterials
(876)
Interviews(869)
Educationexhibitions
(854)
Careercounselling
(859)
Visaprocessing
(876)
Immigrationadvice (855)
Local jobplacement
(823)
Free of charge For a charge We don't provide this service
General Services - free or for a fee?
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Student Placements
By type of study
Where are agents placing students?
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For which programmes do you recruit students?
81%
73%
70%
63%
63%
55%
52%
37%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Language Courses
University: Undergraduate
University: Graduate/Postgraduate
University: Foundation
MBA Programmes
Vocational Diploma/Further Education
Secondary and High School
Work & Travel Programmes
Slide 22 Base: 849
Language courses remain the most common form of
recruitment
Copyright © IGI Services 2011 Created using manyeyes
Placements by type of study
Data visualisation of 2012 figures by type of study
Graduate
/ PG:
31,895
placemen
ts
UG:
33,347
placement
s
Language
Courses (all
course
lengths)
104,530
placements
MBA programmes: 8,031
placements
Foundation: 12,489
placements
Schools: 12,500 placements
Vocational: 15,646
placements
Work and Travel: 19,296
placements
Language courses remain the most common form of
recruitment
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Placements by type of study
Note: In 2012 respondents who said they placed students on language courses were then asked to say how many placements by
length of course, shown on subsequent slide
Number of placements Average placements
2012 2011 2010 2009 2008 2012 2011 2010 2009 2008
Secondary Schools 12,500 11,056 17,554 11,897 17,504 31 39 56 33 45
Vocational Education 15,646 12,346 14,782 16,701 20,122 36 43 55 47 51
Foundation 12,489 7,084 8,627 48,904 11,807 25 23 28 132 30
Undergraduate 33,347 20,073 27,643 21,129 22,562 58 53 69 48 43
Graduate/Postgraduate 31,895 19,005 25,228 24,781 19,645 59 50 69 56 40
MBA Programmes 8,031 5,721 8,757 8,262 6,788 17 18 30 23 16
Work & Travel 19,296 24,354 25,688 37,172 56,829 69 110 127 120 162
TOTAL 237,73
4
210,61
5
239,91
5
318,95
4
288,53
4 462 398 399 434 346
The number of placement has increased since 2011 in all but one study type.
Both Graduate and Undergraduate numbers have peaked – and are the largest number of placements in 5 years
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Placements
By destination
Where agents are placing students?
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Vocational Education
62%
57%
54%
37%
37%
20%
18%
16%
13%
12%
63%
63%
54%
42%
42%
21%
22%
20%
11%
14%
63%
68%
46%
39%
49%
18%
20%
19%
15%
12%
69%
74%
47%
41%
51%
23%
21%
20%
18%
15%
Australia
United Kingdom
Canada
New Zealand
USA
Ireland
Singapore
Switzerland
Italy
Germany
2012 (367)
2011 (252)
2010 (274)
2009 (192)
For full list of countries, click here
Top 10 destination countries
The UK and USA see year-on-year decreases in the
percentage of agents placing student onto vocational
courses whilst other markets see less change.
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Undergraduate
71%
61%
58%
54%
33%
22%
21%
21%
17%
16%
76%
70%
61%
54%
37%
24%
22%
24%
21%
18%
72%
67%
54%
53%
35%
20%
22%
19%
19%
14%
78%
65%
50%
51%
32%
22%
18%
20%
20%
15%
United Kingdom
USA
Canada
Australia
New Zealand
Ireland
Switzerland
Germany
Malaysia
The Netherlands
2012 (530)
2011 (348)
2010 (398)
2009 (250)
For full list of countries, click here
Top 10 destination countries
Few year on years trends can be seen in
Undergraduate placements – with the exception of
Australia where slightly less agents are now placing to
this country.
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Attractiveness of study destinations
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73% 64% 64%
48% 32% 31%
25% 23% 22% 22%
18% 15%
13% 12% 11% 11% 10% 10% 9% 9%
6% 5%
2% 2%
20% 28% 29%
43% 54%
58% 55% 58%
54% 44%
66% 59%
53% 45%
42% 35%
28% 50%
43% 37%
26% 35%
28% 23%
2% 3% 3%
6% 10%
8% 17% 17%
18% 25%
14% 22%
26% 35%
31% 35%
41% 31%
37% 37%
39% 42%
46% 48%
5% 5% 4% 3% 4% 3% 3% 3%
5% 9%
3% 4%
9% 9%
16% 19% 20%
9% 11%
18% 29%
18% 24%
26%
0% 20% 40% 60% 80% 100%
USA (670)
Canada (683)
United Kingdom…
Australia (672)
New Zealand (568)
Germany (556)
Ireland (543)
Spain (474)
Switzerland (489)
Malta (460)
France (514)
Italy (474)
The Netherlands…
Japan (423)
Singapore (422)
Malaysia (438)
UAE (392)
China (443)
Denmark (402)
South Africa (435)
India (424)
Russia (409)
South Korea (376)
Thailand (371)
Very attractive Attractive Unattractive Very unattractive
Attractiveness of Study Destinations in 2012
Note: Excludes respondents that indicated they ‘Do not know’
Click here to see breakdown of mean scores by agent location
Traditional markets remain top of ‘attractive’ list
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Attractiveness of Study Destinations year on
year
29% 28%
33% 37%
32%
49% 42%
40% 47% 48%
49% 48%
52% 59%
64%
71% 72%
69% 63% 64%
68% 73%
70% 72% 73%
57% 53%
52% 46%
54%
42% 44%
46% 41%
43%
42% 42%
37% 34%
28%
23% 21%
24% 27%
29%
25% 17%
22% 23% 20%
10% 13%
10% 13%
10%
5% 10% 10%
9% 6%
7% 6%
4% 3% 3%
2% 1% 2%
5% 3%
3% 3% 1%
1% 2%
5% 5% 5% 4% 4%
4% 5% 5% 4% 3%
3% 5%
6% 5% 5%
5% 6% 5% 5% 4%
4% 7% 6%
3% 5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '08New Zealand '09New Zealand '10New Zealand '11New Zealand '12
Australia '08Australia '09Australia '10Australia '11Australia '12
Canada '08Canada '09Canada '10Canada '11Canada '12
UK '08UK '09UK '10UK '11UK '12
USA '08USA '09USA '10USA '11USA '12
Very attractive Attractive Unattractive Very unattractive
Note: Excludes respondents that indicated they ‘Do not know’
Traditional Markets
Canada continues to se more ‘very attractive’ responses, Australia
continues to recover from the 2009 and 2010 dip, New Zealand goes
down
Copyright © IGI Services 2012 Note: Breakdowns with fewer than 20 responses have not been included
Attractiveness of Study Destinations year on
year Emerging Markets
11% 11%
10% 8% 10%
15% 12%
11% 12%
10% 10% 9% 9% 11%
10% 8% 10%
7% 9%
12% 10% 9% 8%
11%
6% 3% 3% 3% 2%
48% 48%
40% 53% 50%
51% 46% 51%
45%
34% 26%
35% 35%
35%
37% 40%
44% 41%
37%
45% 38%
46% 46%
42%
17% 21%
23% 19%
23%
32% 34%
38% 32%
31%
27% 32%
30% 35%
35% 45%
39% 35%
35%
37% 38%
33% 36%
37%
26% 33%
29% 27%
31%
47% 50% 46%
50% 48%
10% 7%
12% 7%
9%
7% 10%
8% 9%
22% 19% 18%
21% 19%
16% 13% 13%
16% 18%
17% 19%
16% 19%
16%
30% 26%
27% 28%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China '08China '09China '10China '11China '12
Japan '09Japan '10Japan '11Japan '12
Malaysia '08Malaysia '09Malaysia '10Malaysia '11Malaysia '12
South Africa '08South Africa '09South Africa '10South Africa '11South Africa '12
Singapore '08Singapore '09Singapore '10Singapore '11Singapore '12
Thailand '08Thailand '09Thailand '10Thailand '11Thailand '12
Very attractive Attractive Unattractive Very unattractive
Of the six emerging markets China is the
strongest
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United Kingdom
USA
Canada
Australia
New Zealand
Best Study Destination for Secondary & High
School
* Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings
of selected study destinations. 2008 rank is based on question which asked respondents to
select the single best study destination for the course type in the respondents opinion Slide 63
% of
Total
Rank
2012
Rank
2011
Rank
2010
Rank
2009 Rank
2008
Rank
2007*
United
Kingdom 30% 1 1 1 1 2 1
USA 24% 2 2 2 2 1 2
Canada 20% 3 3 3 3 3 3
Australia 9% 4 4 4 4 4 4
New Zealand 7% 5 5 5 5 5 6
Base: 591
Only top 5 countries have been labelled
Rankings positions for the top 5 have not changed since
2008
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Australia
United Kingdom Canada
USA
New Zealand
Best Study Destination for Vocational
Education
* Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings
of selected study destinations. 2008 rank is based on question which asked respondents to
select the single best study destination for the course type in the respondents opinion Slide 38
% of
Total
Rank
2012
Rank
2011
Rank
2010
Rank
2009 Rank
2008
Rank
2007*
Australia 30% 1 1 1 2 1 3
United
Kingdom 21% 2 2 2 1 2 1
USA 14% 4 4 3 3 3 2
Canada 17% 3 3 4 4 4 4
New Zealand 5% 5 5 5 5 8 5
Base: 577
Rankings have remained unchanged for 3 consecutive
years. Australia has a strong reputation and is 9
percentage point ahead of the 2nd best study destination
(UK)
Only top 5 countries have been labelled
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USA
United Kingdom
Canada
Australia
Germany
New Zealand
Best Study Destination for Undergraduate
* Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings
of selected study destinations. 2008 rank is based on question which asked respondents to
select the single best study destination for the course type in the respondents opinion Slide 40
% of
Total
Rank
2012
Rank
2011
Rank
2010
Rank
2009 Rank
2008
Rank
2007*
USA 33% 1 1 1 1 1 1
United
Kingdom 25% 2 2 2 2 2 2
Canada 17% 3 4 3 4 4 3
Australia 13% 4 3 4 3 3 4
Base: 628
Canada and Australia are interchangeable in 3rd and 4th
position over the years, whilst the UK and USA remain
fixed in their positions
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USA
United Kingdom
Canada
Australia
Germany
Best Study Destination for
Graduate/Postgraduate
* Rank 2007 based on responses to Agent Barometer 2007, the rank is based on a ratings
of selected study destinations. 2008 rank is based on question which asked respondents to
select the single best study destination for the course type in the respondents opinion Slide 41
% of
Total
Rank
2012
Rank
2011
Rank
2010
Rank
2009 Rank
2008
Rank
2007*
USA 37% 1 1 1 1 1 1
United
Kingdom 27% 2 2 2 2 2 2
Australia 12% 4 4 3 3 3 4
Canada 13% 3 3 4 4 4 3
Base: 624
Only top 5 countries have been labelled
Again, Australia and Canada are interchangeable in their
ranking of 3rd and 4th, whilst the USA and the UK remain
1st and 2nd place over 6 consecutive years
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“More or Less?”
expected placements in the next 12
months
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Expected number of placements to different study
destinations
79% 76%
75% 67% 67% 67% 66% 66% 66% 65%
63% 63% 63% 62%
60% 59%
57% 56% 55% 55%
52% 52%
49% 43%
16% 15% 20%
25% 23% 26%
25% 26%
25% 27% 30% 32% 34%
28% 25%
34% 32% 33%
41% 37%
41% 40%
43% 35%
5% 9%
6% 7%
10% 7%
9% 8%
10% 8% 6% 5% 3%
10% 15%
7% 11% 11%
5% 8% 7% 8% 7%
22%
0% 20% 40% 60% 80% 100%
USA (539)
United Kingdom…
Canada (523)
Malaysia (122)
India (88)
UAE (57)
The Netherlands…
Ireland (300)
Australia (462)
New Zealand (308)
Denmark (63)
Malta (228)
Germany (302)
China (138)
South Korea (40)
Switzerland (187)
Japan (90)
Singapore (120)
Spain (200)
South Africa (122)
France (246)
Italy (193)
Russia (97)
Thailand (37)
More than the last 12 months The same Less than the last 12 monthsThe top 3 remain the same as 2011
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Expected number of placements to different study
destinations
67%
62%
57%
56%
55%
25%
28%
32%
33%
37%
7%
10%
11%
11%
8%
0% 20% 40% 60% 80% 100%
Malaysia (122)
China (138)
Japan (90)
Singapore (120)
South Africa (122)
More than the last 12 months The same Less than the last 12 months
Emerging markets
Emerging markets are also expected to more placements in the next 12
months - however a large proportion of agents excepted stability rather
than growth
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78%
68% 73% 74%
81% 81% 77%
81%
18%
26% 21% 21%
15% 15% 19% 14%
4% 6% 6% 5% 4% 4% 3% 5%
60%
65%
70%
75%
80%
85%
90%
95%
100%
Less
Thesame
More
Expected number of placements for level of study
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Student mobility concerns / difficulties in
2012
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65%
46% 46%
26%
11% 10%
4%
71%
37%
36%
23%
8% 5%
2%
67%
45%
36%
21% 10%
9% 6%
55%
48%
54%
21%
11% 5% 4%
67%
41%
24%
9% 10% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Study visa Financial GlobalEonomicSituation
Work visa Accreditation Other Insurance
2012 2011 2010 2009 2008
Student mobility concerns/difficulties experienced
year on year
Slide 47 Base: 677
Study visa remains the most important area of concern. All
areas, with the exception of ‘study visa’ have seen an
increase since 2011.
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64%
36%
Yes No
VISA regulations and entry requirements in some countries
have changed considerably over the last year. Have these
impacted your recruitment activities?
Slide 48 Base: 662
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45% 43% 42%
29% 8% 8%
6% 6% 5% 4% 4% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% 1%
0% 20% 40% 60%
United Kingdom
USA
Canada
Australia
France
New Zealand
Italy
Germany
Ireland
Spain
Switzerland
China
Denmark
Malaysia
Singapore
India
Japan
The Netherlands
Malta
Russia
South Africa
South Korea
UAE
Thailand
In which destination country did you
encounter these concerns/difficulties?
51% 45%
42% 40%
12% 10%
6% 4% 4% 4% 3% 3% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 0% 0%
0% 20% 40% 60%
Canada
United Kingdom
USA
Australia
New Zealand
Germany
Ireland
France
Switzerland
The Netherlands
Italy
China
Spain
Japan
Malaysia
Denmark
India
Malta
Russia
South Korea
South Africa
UAE
Singapore
Thailand
Slide 49
Study Visa
Base: 426
Work Visa
Base: 160
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Financial
49% 39%
36% 31%
12% 11%
9% 7% 7% 6% 6% 5% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% 1%
0% 20% 40% 60%
United Kingdom
Australia
USA
Canada
Ireland
New Zealand
Switzerland
Germany
France
China
Italy
Spain
Denmark
Malta
The Netherlands
India
Japan
Malaysia
South Africa
Russia
UAE
Thailand
South Korea
Singapore
Slide 50
In which destination country did you
encounter these concerns/difficulties?
Base: 257
Global Economic Situation 50%
42% 22% 22% 21%
16% 13%
10% 10% 9%
6% 5% 4% 4% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2%
0% 20% 40% 60%
United Kingdom
USA
Australia
Ireland
Canada
Spain
France
Italy
New Zealand
Germany
Malta
Japan
Denmark
Russia
Switzerland
The Netherlands
South Africa
South Korea
India
China
Singapore
UAE
Malaysia
Thailand
Base: 247
Again, the
traditional
markets
dominate the
concerns /
difficulties
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Safety
39% 29%
27% 15%
11% 9%
8% 8%
6% 5%
3% 3% 3% 3% 3% 3%
2% 2% 2% 2% 2% 2%
0% 0%
0% 10% 20% 30% 40% 50% 60% 70%
USA
Australia
United Kingdom
Malaysia
Canada
India
China
South Africa
Russia
France
Germany
Japan
The Netherlands
New Zealand
South Korea
UAE
Ireland
Malta
Singapore
Spain
Switzerland
Thailand
Denmark
Italy
Slide 51
In which destination country did you
encounter these concerns/difficulties?
Base: 66
In 2011, the UK was top of the list with 50%;
possibly due to the August 2011 London riots.
In 2012 the UK is in 3rd place with 27%, a
decrease of almost half.
US and Australian percentages remain relatively
similar to last year (less then 10 percentage
point difference), suggesting these concerns /
difficulties are reoccurring.
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Key Drivers (for students / for agents)
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Key study choice drivers for students (724)
Slide 53
87%
85%
63%
63%
61%
58%
55%
54%
54%
51%
50%
47%
40%
38%
27%
14%
6%
87%
87%
60%
59%
57%
52%
56%
52%
55%
47%
47%
47%
41%
36%
30%
13%
5%
Location
Cost of study
Admission requirements/Flexible entry requirements
Language of teaching
Easy access to visas
Support for international students
Employment prospects
Safety
Word of mouth/personal recommendation
Accreditation of courses
Scholarship and financial aid
Performance in rankings/league tables
Lifestyle
Students from the same country/province already studying there
Transfer of credits policy
Links with local institutions
Other
2012 2011
2012 Base:
724
2011 Base:
487
The largest difference between 2011
and 2012 data are: Easy access to
visas and Support for international
students which see an increase of 5
and 6 percentage points respectively
Copyright © IGI Services 2012
Top 10 drivers for agents
Ran
k
Importan
ce
SERVICES 1 Quick response times to enquiries and applications 3.67
SERVICES 2 Regular communication updates 3.54
SERVICES 3 Agent manual with fees and information 3.50
SERVICES 4 Agent training organized in the destination country 3.38
PROMOTIONAL
MATERIALS AND
CAMPAIGNS
5 Educator participation in education exhibitions in origin country 3.35
SERVICES 6 Regular visits to education institution by agency staff 3.32
PROMOTIONAL
MATERIALS AND
CAMPAIGNS
7 Individual institution brochures (in English) 3.30
PACKAGES AND
OFFERS 8
Having guaranteed entry to specific education institution
programmes 3.28
PACKAGES AND
OFFERS 9 Scholarship/bursary schemes 3.26
PROMOTIONAL
MATERIALS AND
CAMPAIGNS
10 Visits and presentations to local schools/colleges 3.25
Copyright © IGI Services 2012
USA is the most attractive study destination (73% of agent preference),
Canada and the UK tied for second (64%), Australia ranks third (48%) and
New Zealand is fourth (32%) just ahead of Germany (31%)
US is perceived to be the best in terms of UG, Graduate, MBA and Work &
Travel, UK for ESL, secondary schools and foundation courses and Australia
for vocational
Canada has gained significant ground on its competitors, now taking joint
second place with the UK (up 15% on 2008 -> US +5%, UK -7%, Australia -
1%, NZ +3%)
HE is growing in popularity, with Undergraduate and Graduate figures up
considerably and 8 out of 10 agents expecting further growth in 2013
Location & cost remain most important drivers, but access to visas and int´l
student support have risen – 64% of agents said changes in visa regulations
have affected their activity over the past year
Barometer conclusions
Copyright © IGI Services 2012
Perceptions drive student choices and agent preferences. Thailand needs to
change student and agent perceptions in order to secure a larger market
share.
Enrolment growth in emerging markets is strong. Thailand can benefit from
this growing trend.
Market Thailand, your region / city, then your institution
Receiving students is 1 thing. Graduating brand advocates is another.
Student support services are critical.
Institutions should not get on the starting blocks until they are ready. You
won’t get a second chance to make a good first impression with agents.
National education brands can be damaged and can take a long time to
recover.
Thailand is a wonderful country. Go out and tell the world !!
Conclusions for Thailand
Copyright © IGI Services 2012
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