The Game of
Collaboration
Roan Yong
Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
Why Collaborate?
10,000 hours
I Need To
GROW
People
Greater Result!
Innovation
Merge Ideas / Expertise
Collaboration
Productivity
Why Collaborate
How gamification can help
Why Collaboration Fails
1 2 3
Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
Altruism + Socialism
Personal sacrifice to benefit others
Everyone receives equal rewards / recognition
People who are motivated by altruism are rare
People will kick-out liabilities!
not to help the weak
But to make themselves strong
People
Greater Result!
You keep & reward incompetent people in the collaboration
Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
Shared Purpose is a starting point
“How to do it collectively”
But not sufficient
A damn good starting point
You expect self-interest to “disappear” – because of shared purpose
Distorted sense of Altruism + Socialism
Shared Purpose can overcome self-interest
Being Leaderless
What do they want?
Image ©Long Island Rose in Flickr
Image ©Phil King (Man Alive!) in Flickr
What do they want?
sending mixed messages
raises awareness but
doesn’t solve the problem
but not yet a collaboration
Is a collective action
Active Members
9%
Tribal Leaders
1%
Lurkers
90%
Collective action
Collaboration
Connect “the most passionate” people
(Tribal leaders)
You don’t connect the “tribal leaders” within the collaborative community
Image ©creatrixtiara in Flickr
Incompetent people are in it
Tribal leaders aren’t connecting
Self-interest is not managed
FAIL
Collaboration: Why, Who, What
How gamification can help
Why Collaboration Fails
1 2 3
Gamification?
Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.
Fun. Addictive.
Achieving goals
INJECT CAPITALISM
Personal Mastery
Earn Incentives
Visible progress
Attract the right people
Motivate tribal leaders to connect
Fair Reward based on contribution
Visibility on collaborative task
Fair incentives based on contribution
Visibility on collaborators
Makes sense because
You collaborate with strong gamers to win
Collaboration is a second nature to gamers
The quests are visible
Strengths and weaknesses are shown
Allows you to build reputation
Leaders will emerge naturally
Everyone gets fair reward
Dude…let me tell you: Gamification is real!!
Task Autonomy
Social Validation
Reputation System
Expertise Search
Task Autonomy
Social Validation
Expertise Search
Visibility on collaborative task
Visibility on collaborators
Reputation system
Contribute based on skills / interests
More companies are gamifying collaboration!
Image ©Tom Edwards from imediaconnection
