Disconnectivity
The counter trend
How hyperconnectivity is already affecting us…
1.Dual screens2.Mental health3.Relationships
Screen stacking
Hyperconnectivity is affecting our mental wellbeing
Relationships and our wellbeing
Online relationships
Which brands are allowing us to disconnect?
JOMO.JJOY
OFMISSING
OUT
Selfridge’s Silence Room
“I unplug to rest.”
“I unplug to reconnect.”
Which brands are helping us connect and play?
Sony: Enabling physical and remote connections simultaneously
The Apple Watch
Pinterest play
What can brands learn?
Bring us play
Remember…
1.Connect
2.Play
