In 2005, you launched a dream and grew!it into an !Bar so high I can’t!working !for anyone !else.!
imagine industry leader that has set the
I want to launch my DREAM and become Big
Machine’s newest Agent of Next !
2012,
In
I am moving to Nashville with the sole inten1on of crea1ng a meaningful impact in the music marke1ng industry. And I want to make my impact at BMLG! This is because of BMLG story, passion and ability to change the status quo. For the exact same reasons, I am so passionate about the idea that I am about to present to you!
And my proposi1on comes with virtually ZERO risk and yields INFINITE rewards!
Growth Engagement Sales
THE RE LUTION VO
SO
I have
The Vision!
Let’s revolutionize the way the game is played!
To further develop BMLG into a brand with its own unique voice that engages and unif ies the fan base of al l BMLG artists
BMLG is the fun label ,
with an INCREDIBLE story,
and the most passion for innovation! the best artists,
Let’s capitalize on all that BMLG is and make the best, even better!
using a brand strategy that greatly !benefits artists and fans.!
as a brand 21 mil lion fol lowers
17,000 fol lowers
Ar1sts
Ar1sts as a brand 52 mil lion likes
12,000 likes
Right now, BMLG is only engaging
Fans crave more engagement!
I have developed a plan to: • Maximize
opportunity!
• Revolutionize the status quo!
• Deliver more to artists and fans!
Media Solutions!Let’s start with More people communica1ng, connec1ng and interac1ng with the BMLG brand.
More exposure for all BMLG ar1sts.
= Develop a unique and fun voice for the BMLG brand to use in al l media, promotions and marketing delivery.
conducted a research study to discover the behaviors and levels of engagement of music and concert lovers.
Fans crave engagement and want to share their
interests with friends!
Social Media Optimization!Examples of
• Fully integrate with BMLG branded Instagram, Pinterest, etc.
• Add links to ar1st Facebook pages, and concert informa1on
• Have weekly or monthly “features” • Post community building updates
• Post quality and consistently • Crea1vely share the news of all
the ar1sts • Throwback Thursday: Feature
old photos of ar1sts, old music videos, etc.
• U1lize promo1on “features” for ar1st releases i.e. 13 Days
• of Taylor or Family Feud/Family MaYers spoof for TBP’s new album
• Post fan photos and recaps from shows
• Adver1se other media pla[orms and their promo1ons
Strategies for both:
• Aggregate TwiYer list for all BMLG ar1sts’ TwiYer feeds
• Promote the use of #hashtags for concerts, events, promo1ons, releases, etc.
• Re-‐Tweet when relevant to promote heightened level of fan engagement
recently studied A Day In the Life of TwiYer and discovered:
This confirms a huge opportunity for BMLG. People love sharing photos and seeing their friends’ photos.
Social Media Optimization!Examples of
• Integrate with other media pla[orms
• Board ideas: Ar1sts, Machinists, This is how we roll, Big Machine TV, Official music/lyric videos, All access, Bucket list, Pinspira1on, Outnumber Hunger, Award shows, Radio friends, BMLG Style, etc.
Big Machine Label Group
• Integrate with ar1sts’ accounts • Start BMLG brand account • Track with #hashtags for special events • Promote and share
Film variety of video vigneYes: • Short Q&As to get to know ar1sts • Backstage/behind the scenes footage • Hobbies and interests • Behind the scenes stories, pictures and video
of photo shoots, album shoots, making of lyric videos, talk to Neil Perry about his design for the sophomore album cover, etc.
} Fans are
waiting to hear from BMLG!
More suppor1ng findings from
Social Media Optimization!Examples of
• Use CrowdTwist or similar service to create custom online fan community to incen1vize, recognize and reward fans
• Offer exclusive incen1ves and benefits to members
• Access to exclusive contests and giveaways
• Cross-‐promote all BMLG ar1sts. • Integrate media, promo1ons and
marke1ng efforts • Integrate bi-‐monthly newsleYer
• Add interviews with ar1sts to sta1on • During interviews play music that the
ar1st likes • Stream audio from concerts on BMLG
sta1on, especially for concerts sponsored by a Clear Channel radio sta1on
• Offer a BMLG freebie with merchandise purchase at shows (loaded iTunes card of BMLG ar1sts, free BMLG t-‐shirt etc.)
• BMLG Machinist Badge • Roadie Badge
Online community portal and BMLG mobile app
Build an exclusive community and they wil l come!
More suppor1ng findings from
Promotion Solutions!
Free Wi-Fi : At BMLG ar1st concerts offer free Wi-‐Fi as a fan perk and to encourage social media uploads. This can be made possible through a partnership (i.e. Verizon)
Exclusive incentives for BMLG fol lowers: Access to M&Gs, special tapings, 1ckets to award shows and events, opportuni1es to be an extra in a music video, unique merchandise, etc.
Partnerships: Encourage and create more special promo1ons through partnerships like: Clear Channel, Brickyard 400, Outnumber Hunger, etc.
• Merchandise • Ar1st memorabilia • Photo booth with uploads to
Instagram, and online community • Pre-‐loaded iTunes cards with new
ar1st music • Cardboard cut outs for photo ops • Small freebies like: fake taYoos,
lanyards, hot wheels cars, koozies, race flags, water boYles, and guitar picks -‐ all with the BMLG logo
BMLG booth: At fes1vals & select concerts have interac1ve booth with: Promotion Solutions!
Marketing Solutions!
Cross-promote artists in a variety of ways
There are TBP fans who would also love Greg!
Create a distinct voice for brand: BMLG is the charisma1c, fun, independent label bea1ng all of the big dogs. Create this voice!
Use the voice to convey the BMLG story and promise:
Marketing Solutions!
• Other labels do not have this same advantage!
• Ar1sts come first at BMLG • Willing to break down walls • Family/community
atmosphere
Capitalize on brand power: As you market and promote the BMLG jewelry and clothing line.
The Live BIG Campaign Live BIG—Celebra1ng those who dream big no maYer what their
circumstances. There’s winning and then there’s winning despite the greatest of odds. Submit an underdog photo with cap1on or video and take part in the Live BIG movement. Your Facebook profile picture will be added to our digital mosaic flag, created in support of the men and women serving our country and all of those dreamers and innovators
who refuse to accept the status quo.
Ful ly integrate media and marketing strategize to
maximize exposure and impact.
Marketing Solutions!
engagement!
media!
Impact!
In one year I can get BMLG a 300% increase in media
interactions!
impressions!
followers!
likes!
comments!
Re-tweets!tweets!
shares!
favorites!
That’s more!
growth!promotion!
Impact!
I will set goals to:!
satisfy fan demand for exclusivity!
Increase fan base of
all bmlg artists!
Build awareness
of bmlg brand!
Strengthen community and
fan loyalty!
marketing!
sales!
Impact!
sds
I can put BMLG on target to:!
develop a brand that even more
artists and fans want to
be part of!
use holistic approach to
sales and growth!
increase sales of music, merch
and concerts tix!
Bringing BIG ideas into focus!
Montgomery Sarah