The essential social toolkit
Introducing Facebook, LinkedIn, Twitter and Blogs•How do they fit into the bigger social media picture?•What differences are there between each tool?•What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication)•What are the benefits of using them for brands and business?•Measuring and monitoring
Facebook pages
Great for•Branding•Engagement•Advertising/Promotions
Limitations•Facebook rules•Data ownership
Paid options•Promoted content•Ads•Apps•Targeting/audience data
Great for•Real-time news•Monitoring•Engagement
Limitations•140 characters•Disposable content
Paid options•£15k for promoted tweets•Audience data•Ad targeting
Blogs
Great for•Detailed original content•Building communities•SEO and brand building
Limitations•Time intensive
Great for•Professional networking•Groups and forums•Expert collaboration
Limitations•Limited access for free
Paid options•Pro accounts•Ads
Youtube/Vimeo/etc…
Choose the right network for your content – Vimeo has a great design community. You tube has more reach.
Google+
Adds link relevance to content for Gogole search – helps SEO!
Others
Foursquare, Pinterest, Instagram, Vine, etc…Try them out…early adopters can win big!
Let’s look at some real world examples
