THE VALUE OF
SOCIAL
NET
WORK
ING
ENTROPY
1
23
2N
ΔS
YOUR IDENTITY
6,805,900,000
Δ
Δ
Δ
Δ 32.7
Δ 3.6
Δ 15.7
Δ 16
= 32.3 = 99% IDENTIFIABLE
FRAMINGHAM
HEART STUDY
171%
36%
9%
ONLINE
SMILE
15%
INFECTIOUS
MARK
GRANOVETTER
MODUS VIVENDI
INDISPENSABLE
150
FRIENDS
GOES
UP
PROMOTES
WEAK TIES
THANK YOU
FOR THE ATTENTION!
