Delovoy Partner
Retail project for Tele2 Russia
Russia April 2011
CompanyDelovoj Partner — one of the largest distributors on Russian GSM market
Moscow
Rostov-on-Don
Novosibirsk
Krasnoyarsk
Irkutsk
TulaBack-office
Wholesale network on Russian market
5 own warehouses1 back-office
CompanyDelovoj Partner — one of the largest distributors on Russian GSM market
Sales dynamic
Team of Delovoj Partner has experience of building and managing of large retail network:600 own shops and 1200 franchisee shops in 23 regions of Russia.
• Best client oriented -system (95% of transactions done online): ERP, CRM, Planning, Trade.
• Unique Supply Chain Management systemManagement for retail: products, price, motivation, stock, purchasing.As result — from +10% to 40% retail profit increase and savings on management
• Retail expertiseDirect tight job with retail, marketing with retail, effective AR-management, trainings
• TransparencyOn-line reporting not only for sale IN, but customers’ stock and sale OUT
Technologies
Tele2 monobrand retail projectDelovoj partner is ready to develop monobrand retail project for Tele2 in FLAGMAN format.
2011 — 20 shops2012 — 30 shops2013 — 50 shops. New Tele2 regions, additional FLAGMANs in regions of presence, Moscow and Moscow region.
2012KalugaVladimirKostromaBelgorodTambovPetrozavodskMurmanskPskovArkhangelskSmolensk+1 in existing cities
2011Sankt-PeterburgNovosibirskNizhniy NovgorodOmskChelyabinskRostov-on-DonVoronegKrasnodarIzhevskKemerovoRyazanLipetskTulaTomskKirovKaliningradBryanskKurskTver
Total: 100 shops
Cooperation
Rent
Renovation
Equipment
Rent (help with search)
Staff
Products (phones and accessories)
Software
Retail management
Planning and reporting
Planning: together with Tele2 KPIs based on business plan
Reporting: online every shop every product special reports for special indicators:
• detailed sales report• level of customers’ satisfaction • etc…
Main principle: full transparency and online to Tele2
Plan KPI
Financial scheme of cooperation
Tele2
DelovoyPartner
Revenue share of Tele2 products
Bonuses for Quality of Service
Rent compensation Royalty for Tele2 products Marketing fond for joint
promotions
Product learning for our regional Tele2-employers and employers of other dealers based on Flagman resources.
Making dedicated units for promote B2B solutions.
Customers’ attraction via e-commerce system based on all Flagman shops.
Additional possibilities
Long-term relationship
Delovoy Partner propose to Tele2 long-term relationship:
Using experience and technologies of Delovoy Partner Tele2 could become a large and independent player of Russian distribution market (in 3-5 years) or a strategic partner of Delovoy Partner.
We guarantee best standards of monobrand retail network of Tele2.
Thank you