ENTREPRENEURSHIP and INNOVATION Syllabus
Risa Virgosita, M.Sc
MBA Program
Faculty of Economics and Business
Universitas Gadjah Mada
Welcome to
Entrepreneurship and Innovation Course!
Course Description
• This course is designed to discuss the basic concepts of entrepreneurship and business development processes, which covers idea generation, business plan development, its execution, and evaluation.
• This course also provides students an opportunity to get experience in starting and managing a new venture.
Course Objectives
• To provide a broader understanding of the entrepreneur/entrepreneurship and the process of creating and growing a new business from both theoretical and practical sides
• To provide an opportunity to have a practical experience in creating and managing a new venture
• To motivate students to be young and successful entrepreneurs
Learning Outcomes
• Students are able to identify and describe concepts of entrepreneurs/entrepreneurship [DESCRIBE]
• Students are able to apply various concepts of management in a real business [APPLY]
• Students demonstrate their abilities to generate creative business ideas before starting a new venture [Innovative capability]
• Students shows their abilities to deal with various problems faced during the business process [Innovative capability]
• Students are able to communicate and present their (business) ideas (i.e. oral and written) to others [Communication skills]
• Students are able to collaborate with others (i.e. peer and parties e.g. suppliers, customers, government, etc.) to ensure their new businesses grow and succeed.
Prerequisite Conditions
Students have taken the following courses:
• Introduction to Business
• Fundamentals of Financial Management
• Fundamentals of Marketing Management
• Fundamentals of Operations Management
• Fundamentals of Human Resource Management
• Business Feasibility
Course Materials
• Hisrich, R.D., Peters, M.P., & Shepherd, D.A. (2008). Entrepreneurship, 7th Edition, New York: McGraw-Hill. (HPS)
• Kats, J.A., and Green II, R.P. (2011). Entrepreneurial Small Business, 3rd Edition, New York: McGraw-Hill. (ESB)
• Osterwalder, Alexander and Yves Pigneur (2010), Business Model Generation, John Wiley & Sons, Inc., New Jersey, USA. ISBN: 978-0470-87641-1. (OP)
• Other relevant materials
Learning Methods
• Lecturing
• Discussion
• Game and simulation
• Business observation
• Guest lecture from successful entrepreneur
• Practical work
• Business exhibition
Student’s Responsibilities
• Obey the Faculty Code of Conduct and Academic SOP.
• Respect others by not using cellular-phone or personal laptop/any other electronic devices for non-class related activities.
• Give notification by sms/phonecall to the instructor prior to late attendance.
• All students are expected to share insights and experiences relating to the class material.
Bi-weekly Control Sheet
• Each group should submit a bi-weekly control sheet (WCS) that shows the group’s activities, outputs, problems that may occurred during a week, and solutions that have been taken.
• Pictures of activities may be added to the sheet.
• Bi-weekly control sheet (softcopy) should be sent to the instructor’s email ([email protected], cc to [email protected]) prior to the meeting.
Bi-weekly Control Sheet
Performance Evaluation
• Business Plan (25%) – Idea innovativeness
– Style of writing and its sequence, information comprehensiveness, business feasibility
– Document packaging (appearance, format, lay out)
• Final Business Report (25%) – Content: business result (monetary), business obstacles,
analysis, lessons learned, reason of any changes during the business implementation (if any), document completeness (invoices, financial report, promotion materials, etc)
– Style of writing and its sequence
– Document packaging
Performance Evaluation
• Student Entrepreneurship Expo (25%) – Group Readiness 15% – Process
• Creativity (theme, costume, stand arrangement) 30%
• Selling effort 20%
• Team work 20%
– Result • Sales prospect 7,5%
• Sales revenue 7,5%
• Individual Contribution (15%)
• Group Presentation and Bi-weekly Control Sheet (10%)
Schedule of Activities Session Date Topics Reference
1 Sat, Mar 9
12.30-15.30
Course syllabus, rules and group making
Entrepreneurship and entrepreneurial mind set
Assignment: Business Observation
HPS 1
ESB 1
2 Sat, Mar 9
16.00-18.00
Business observation presentation Creativity and Business Idea Generating a business idea: Creativity exercise Assignment: Business Idea
ESB 4, KBA
3 Fri, Mar 22
19.00-22.00
Business idea presentation Innovation and Idea Development Business Model Groupwork on Business Model
HPS 4
OP 1
4 Sat, Mar 23
08.00-11.00
Business Plan Business Model Strategy
HPS 7, ESB 8, KBA 13, other relevant sources OP 4
5 Sat, Apr 6
12.30-15.00
Guest lecture:
Generating business motivation Sharing business experience Tips & tricks on small [and medium] business
Guest Lecturer
6 Sat, Apr 6
15.15-17.00
Business plan presentation: guest lecturer as external examiner
Business Mentoring
Group presentation Bi-weekly control sheet
Fri, Apr 12 - Mid‐term Exam: Submit Business Plan
Schedule of Activities
Session Date Topics Reference
7 Fri, May 17
19.00-22.00
Legal issues Ethics in business Mentoring, consultation and preparation for SEE 2013
ESB 18, HPS 6
KBA 6, 7, 8
8 Sat, May 18 Sunday, May 19 or 26 (TBD later): Student Entrepreneurship Expo 2013 Yogyakarta, Sunday morning @ 6 am
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9 Sat, May 18
10 Fri, June 14
19.00-22.00
Business Evaluation Achieving Success in the Small Business
SEE evaluation result
ESB 20
11 Sat, June 15
08.00-11.00
Strategies for Growth and Managing the Implications of Growth
HPS 13
12 Sat, June 15
12.30-15.30
Accessing Resources for Growth from External Sources Peer-Review Assessment
HPS 14
Sat, June 22 - Final‐term Exam: Submit Final Business Report
Risa Virgosita, M.Sc
B-318, 3rd Floor, West Wing
Faculty of Economics and Business
Universitas Gadjah Mada
Ph. 548510 ext.318 / 0813 9200 8580
Email: [email protected]
Consultation by appointment
Instructor’s Contact
