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Page 1: Strategic Enrollment Management  (SEM) Angela  Udelhofen

www.uwplatt.edu

Strategic Enro l lment Management (SEM)

Angela UdelhofenO ffi c e o f A d m i s s i o n a n d E n r o l l m e n t S e r v i c e s

A p r i l 2 0 1 4

Page 2: Strategic Enrollment Management  (SEM) Angela  Udelhofen

www.uwplatt.edu

New Freshmen 10th Day HC Over Time

Fall 2006

Fall 2007

Fall 2008

Fall 2009

Fall 2010

Fall 2011

Fall 2012

Fall 2013

Fall 2014

Fall 2015

Fall 2016

1350

1400

1450

1500

1550

1600

1650

1700

1750

1800

NF 10th Day HC

Linear Forecast

2 Yr. Mov. Avg.

3 Yr. Mov. Avg

4 Yr. Mov. Avg.

10 Day Projections

Fall 2014: 1647Fall 2015: 1684

Based onAve. % Chg: 2.2%

Page 3: Strategic Enrollment Management  (SEM) Angela  Udelhofen

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Strategic Enrollment Management

“A comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention and graduation rates of students, where ‘optimum’ is defined within the academic context of the institution.” (Dolence, 1993)

Focus is student success Institution-wide process that embraces every

aspect of an institution’s function and culture

Page 4: Strategic Enrollment Management  (SEM) Angela  Udelhofen

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Student Success

Page 5: Strategic Enrollment Management  (SEM) Angela  Udelhofen

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SEM Steps to Success

Stabilize enrollmentsLink the academic programs and SEMStabilize finances and optimize resourcesImprove student services Improve access to informationEvaluate strategies and tactics

Page 6: Strategic Enrollment Management  (SEM) Angela  Udelhofen

www.uwplatt.edu

Page 7: Strategic Enrollment Management  (SEM) Angela  Udelhofen

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Leading the Transition toStrategic Enrollment Management

Be a catalyst for establishing comprehensive enrollment goals

Promote academic successPromote institutional successAddress student challengesHelp create a data-rich environmentStrengthen internal and external communicationsIncrease campus collaboration and cooperation

Page 8: Strategic Enrollment Management  (SEM) Angela  Udelhofen

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TacticsStrategies

Strategic Enrollment GoalsData Collection and

AnalysisKey Enrollment IndicatorsInstitutional Strategic Plan

 

Sustainable Enrollment Outcomes

Page 9: Strategic Enrollment Management  (SEM) Angela  Udelhofen

www.uwplatt.edu

Wisconsin High School Graduates

Wisconsin High School Graduate Projections 2008-2019. (2008). State of Wisconsin: High School Graduates History and Projections, 2001-2019. [Graph]. Retrieved from http://www.apl.wisc.edu/publications/apl_grad_projections2008.pdf

Page 10: Strategic Enrollment Management  (SEM) Angela  Udelhofen

www.uwplatt.edu

Angela Udelhofen1300 Ullsvik Hall

rulea@uwplatt .edu6 08 - 3 4 2 - 1 1 2 5

Thank You!


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