Steel City FCPenelope Smith, Sarah Jugovic, Sarah Ellis,
Juliet Casinelli, Olivia Beals
Who is Steel City FC?
● The first women’s premier soccer league in Pittsburgh● First season begins this May 2015● Founded by Stephanie Harrison● Looking to bring a new competitive level to Pittsburgh
while engaging the community
Mission Statement
“To enable women soccer players of Pittsburgh to compete at a national level and establish a platform for local female athletes to engage with the community and inspire youth through outreach programs.”-Steel City FC
Research: Primary
The Siutation
No one knows about Steel City FC-35% of cohort knew who they were
What the fans want- Exciting game - Dedication - Pittsburgh pride - Accessibility - Community
Research: Secondary
● Congruence with sponsorso Chatham University
● Event success and tourismo Pittsburgh sports
● Marketing to womeno Word of moutho Branding the team
FIRST GOAL Increase in
donations to Steel City
INCREASE DONATIONS
● Objective: To inspire soccer enthusiast to contribute at least $1,000 to Steel City FC at the fundraiser
● Strategy: Host a spaghetti dinner● Tactics: lots and lots and lots
SECOND GOALCreate
Awareness for Steel City FC
● Objective: See a 20% increase in Facebook “likes”
● Strategy: Invite people to like the page
● Tactics: lots and lots
CREATE AWARENESS
Evaluation Successes: money raised and percent of likes
Challenges: attendance, difficult venue, not enough time to campaign, survey design
In The Future
● Volunteer
● Press Coverage
● Larger Scale Fundraiser