1-800-392-7161wwwStagedHomes.com
The Benefits ofHome Staging
and How itHelps You Sell
www.StagedHomes.com
1-800-392-7161
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
StagedHomes.com Presents . . .
About StagedHomes.com• Developed by Creator of Home Staging Concept, Barb
Schwarz, CASPT, ASPM, CSP
• Training Specifically for Preparing Homes For Sale
• Prestigious ASP™ or ASPM ™ Designation
• Offer Courses Nationwide & Internationally
• Recognized by Media as Industry Leader
• Website: www.StagedHomes.com
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Accredited Staging Professional™ (ASP™)Accredited Staging Professional Master™ (ASPM™)
• Only nationally recognized designations for Home Staging
• Graduates of rigorous training course
• Specifically trained to prepare a home for sale.
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
What is Home Staging
• Home Staging is the process of preparing homes for sale regardless of location, price, or condition.
• A seller only has control over two factors:1. The List Price
2. How their home looks
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
What does an ASP™ do?
• Create a Broad Appeal• Use “Buyer’s Eyes”• Rearrange, refresh, reduce• Color, clean, clutter-free• Sell the space and not stuff
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
How to Educate Sellers• Introduce Home Staging from the beginning -
during your Listing Presentation;
• Home Staging is a listing tool –a Value Added Service & Market Differentiator;
• Educate sellers that by Staging their home, they will keep more equity because Staged homes look better and sell faster!
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Top 10 Benefitsof Home Staging
(versus comparable un-staged home)
1. Faster Sales Time
2. Higher Sales Price
3. Great Listing Tool
4. Distinct Marketing Advantage
5. Attract a broader range of buyers
6. Buyers feel home is well maintained
7. Building Inspectors view Staged® Homes as well cared for
8. Often get better Appraisal value
9. Professional Image – look better on fliers and websites
10. Gain referral & repeat business
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Home Staging Trendsin the news
“Home Staging is becoming more common as sellers seek to get the best prices for their homes…Buyers need to be able to
envision themselves in the home and fall in love with it…If a home is staged right, it
can sell for literally thousands more.”(San Jose Mercury News, June 15, 2002)
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Home Staging TrendsMajor News Coverage
• New York Times• Washington Post• Money Magazine• Time Magazine• Business Week• CBS Market Watch• CBS The Early
Show
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
• HGTV• ABC Family• TLC (The Learning
Channel)• CNN Radio
And many more!!
“The way you live in a home…
…and the way that we market and sell a house are
two different things.”
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
The investment in Staging. . .
. . . is always less thanyour first price reduction.
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
“Let me tell you how I work”
• Step by Step Approach
• Exclusive Report & Hands-on Staging
• Accessories, Foliage, Furniture
• Minimize Odors (pet, cooking, smoke)
• Staged Home Sign Rider
• Staging Guidelines for SellersStage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Exclusive RealtorPartner Program
• FREE placement on national Website featuring homes for sale
• Discounts on Repeat Services
• Priority Scheduling
• Marketing Collateral Support- Customized- Statistics, flyers, testimonials
• Sellers’ Seminars & Special Open House Events
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
Your return on home-improvement investments
Improvement Typical Cost Agents who recommend
Lighten and brighten $86-$110 84%
Clean & De-Clutter $305-$339 91%
Fix plumbing, electrical $338-$381 63%
Increase in Sales Price
Average Return
$768-$935 769%
$2093-$2378 594%
$922-$1,208 196%
Landscape & Trim $432-$506 $1,594-$1,839 266% 72%
Staging $212-$1,089 $2,275-$2,841 169% 76%
Kitchen, Bath upgrades $1,546-$2,120 $3,823-$4,885 138% 83%
Repair Flooring $1,531-$1,714 $2,267-$2,589 50% 62%
Paint Exterior Walls $2,188-$2,381 $2,907-$3,233 34% 57%
Replace Carpeting $2,602-$2,765 $3,585-$3,900 39% 65%
“The investment in Staging is
always less than your first price
reduction!”
Barb Schwarz Creator of the Home Staging® Concept
2003 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80-$2,800, made in preparation for sale actually yield the highest returns when a house is sold.
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
NATIONWIDE TRENDS AND STAGING® STATISTICS
TYPE OF HOME Average Days
on Market
Average Days to Pending Status After Staging®
HOMES LISTED FOR SALE
PRIOR TO STAGING (These homes were not
Staged for sale, listed and did not sell. Homes then Staged
by an ASP and SOLD).
136 Days (4.5 months)
7.6 Days
Up to 20 times faster than
Un-staged homes!!
HOMES LISTED FOR SALE
AFTER STAGING (These houses were Staged by an ASP and then listed
for Sale.)
32-42 Days (for un-staged
comparable homes)
6.8 Days
2-3 Times Faster
Equity Increase
3% minimum
or $26,000 average (As much as 50% and
$500,000 in some markets)
3% minimum or $26,000 average (As high as 50% and
$500,000 in some markets)
“The investment in Staging is
always less than your first price
reduction!”
Barb Schwarz Creator of the Home Staging® Concept
2004-2005 Stagedhomes.com survey of 200 homes prepared for sale by an Accredited Staging Professional (ASP™). Stage is a Federally registered trademark of Stagedhomes.com. All rights reserved. Accredited Staging Professional is a trademark of Stagedhomes.com. All rights reserved. Copyright 2004 Stagedhomes.com and Jennie Norris.
Staging Helps Homes SELL FasterAverage Days on Market: 10.1 Some had been
sitting for weeks or months!
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
“Buyers only know what they see …”
BEFORE
“… not the way
it’s going to be.”
STAGED®
“If you can’t see it …”BEFORE
“…You can’t sell it.”STAGED
BEFORE
Example:Smaller square footage home with
minimal budget.
Solution:Use of
Vignette gives an impression
of the room without filling
it with full-size furniture.
STAGED
BEFORE
Example:Smaller square footage
with small budget.
Solution:Creative use of a vignette helps tell
buyers this is a
bedroom.
STAGED
BEFORE
Example:Vacant
houses have no soul . . .
On the market 3
months with no offers!
Solution:Furniture & Accessories add warmth & appeal -and helped this house SELL in 2 weeks!
STAGED
BEFORE
Example:
Sometimes only one or two rooms in the house are vacant . . .
Solution:We need to help buyers see the potential –
They cannot always imagine how it can look.
STAGED
BEFORE
Example:
Lived in, moderately priced home.
Limited Budget.
Solution:Clearing out clutter, rearranging and adding decorative accents helped this house sell for $30,000 MORE with 5 offers!
STAGED
BEFORE
Example:Mid $500K range price.
Moderate budget.House on Market – no offers.
Solution:Invested $1000 to showcase
their home and it
SOLD!
(consignment store & Staging)
STAGED
Example:
$450K house – mid-range budget, sellers had no time and physically could not do it themselves.
On the market 3 months already.
Solution:
Reduced clutter, rearranged rooms, and boxed up items to move . . .
SOLD!
STAGED
BEFORE
Example:
High-end home ($1M+) with, clutter, unappealing décor and unattractive furniture.
Solution:
Invested $30K in Purchasing furniture, accessories and Staging Services.
Increased list price $300K and it SOLD!
STAGED
On the market 6 months – with 2 different realtors. Third Realtor used ASP Stagers. House SOLD in 2 weeks – multiple offers – sold over list price!
STAGED®
The way you live in your
home …
…and the way we market and sell a house are two different things.
Buyers only know what they see …
…not the way it’s going to be.
We do create
miracles!
Other Services
• “Staging to Live” - Home Makeovers
• New Move-in Decorating
• Accessorizing Resource
Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
We’d like the opportunity to show you how Staging can
make a difference!
1-800-392-7161 • www.StagedHomes.com
Copyright 2003,2004 & 2005 Envision Enterprises & Jennie Norris. Stage® is a federally registered trademark of Stagedhomes.com™. All rights reserved.