Tournaments Identities
February, 14 – 20 2011
ATP World Tour 250 – indoor hard
Prize Money € 512,750
Marseille, Palais des Sports – Indoor Stadium
64 000 spectators during the week
30 hours on TV
72 285 unique official website visitors – 455 684 page-view with more than 50 % of
foreign visitors
10 players in the top 20 ATP World Tour
May, 15-21 2011
ATP World Tour 250 - outdoor clay
Prize Money € 398,250
Nice Lawn Tennis Club – historical club in downtown city
30 000 spectators during the week
25 hours on TV
43567 unique official website visitors – 297 333 age-view with more than 60 % of
foreign visitors
4 players in the top 15 ATP Wold Tour – Cut Off : 56
Open13 - Positioning
Inaugural event in 1993
First indoor event in the south of France
Lauching season indoor hard court
Jean-François Caujolle, founder and director. Former professionnal ATP Tennis Payer (1972 – 1981). Director of BNP Paribas Masters (since 2006), Open de Nice Côte d’Azur and Brussels Ladies Open since 2010. Member of the European board of the ATP tournament directors.
High quality Public Relations and Hospitality
Customization of the offers and flexibility of the organization
Rising stars inside the tournament : Federer, Nadal, Djokovic, Murray, Tsonga, Monfils, Soderling, Davydenko, Baghdatis…
Top french players and top 10 players
N°4 in terms of draw level including ATP World Tour 500 (11) and ATP World Tour 250 (41)
Open Nice Côte d’Azur - Positioning
Roland Garros ambushing
Last preparation for the French Open in the heat of the clay season
Last stop before a Grand Slam which entails broad international media coverage
Jean-François Caujolle, co-director
Historical tournament and club of the french sporting inheritance
Favorable site towards player / fan proximity
Melting pot between top french players and top 15 members of
the ATP world tour
High quality Public Relations
Customization of the offers and flexibility of the organization
The Players
Soderling, Robin (SWE) # 5Berdych, Tomas (CZE) # 6
Ferrer, David (ESP) # 7 Youzhny, Mikhail (RUS) # 10
Melzer, Jurgen (AUT) # 11Tsonga, Jo-Wilfried (FRA) #13
Cilic, Marin (CRO) # 14Baghdatis, Marcos (CYP) # 20
Llodra, Michael (FRA) # 23Troicki, Viktor (SRB) # 28
Gasquet, Richard (FRA) # 30Simon, Gilles (FRA) # 41
Berdych, Tomas (CZE) # 6Ferrer, David (ESP) # 8
Roddick, Andy (USA) # 9Baghdatis, Marcos (CYP) # 20
Davydenko, Nicolay (RUS) # 22Gasquet, Richard (FRA) # 28Nalbandian, David (ARG) # 31
Simon, Gilles (FRA) # 41
Tournaments sponsorship
OFFICIAL SPONSORS
TITLE SPONOR
SPONSORS
OFFICIAL SPONSORS
TITLE SPONOR
SPONSORS
Tournaments Media
National broadcasterLive from Tuesday to Saturday
2 pm – end of play (TBC)
Internationals broadcastersSouth Africa, Australia, Hong Kong,
India, Philippines, Singapore, Brazil,
Mexico, USA, Est Europe, Italy,
Spain, Turkey, Russia…
Press
Radio
Official web media www.opennicecoteazur.com
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QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.QuickTime™ et undécompresseur sont requis pour visionner cette image.National broadcasterLive from Tuesday to Sunday
2 pm – end of play (TBC)
Internationals broadcastersUK, Spain, China, Italy, Hong-Kong
India, Philippines, Singapore, Brazil,
Mexico, USA, Finland, Italy,
Brasil, Belgium, Russia…
Press
Radio
Official web media www.open13.fr
Brand exposure Open13Television Broadcast and Sponsor report by
KEY FINDINGS (2009)
• The Open 13 Marseille was broadcast for a total of 259 hours and four minutes and was watched• by a cumulative television audience of 4.0 million viewers1.• Coverage of the Open 13 Marseille reached a potential 91 million households in 158• territories.• Europe generated the majority of Open 13 Marseille coverage (217 hours and three minutes or• 84% of the total) and the greatest level of viewers (3.6 million or 90% of the total).• The highest level of coverage came from broadcasters in Spain with a total of 55 hours and 35• minutes (21% of the total) while the highest cumulative audience (1.9 million) came in Romania.• In total, the eight monitored sponsors generated over 320 hours of exposure from the tournament• coverage and a gross media value of €20.6 million.• Conseil Général des bouches du Rhône produced the highest level of brand exposure (155 hours• and 15 minutes) and gross media value (€10.0 million) of all the monitored sponsors.• BNP Paribas generated a further 77 hours and 43 minutes of exposure and a gross media value• of €5.0 million.• Veolia received five hours and ten minutes of brand exposure which delivered a gross media• value of €330,000.
Open13 & Open de Nice Côte d’Azur Global Activation
Brand visibility
Courtside panelsFrench & international broadcasts
On site jumbotron advertising Live Scoring & statistics
Official printed documents
Public Relations (option)
TicketingVIP Hospitilaty
Boxes
Web traffic
Official website Web social Networks
Web ticketing Web Mobile Newsletters
BWIN brand visibility
Option 1 Official Sponsor (3 years deal)
• 4 BWIN logos on the court backdrop banners
• 6 logos on the courtside banners (without led system)
• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days
• Access to french betting rights*
Option 2 (led system) 3 year deal
• 20 % of time of play on the led courtside ( 50 % of the surface)
• Access to french betting rights*
Option 3 1 year deal
• 6 logos on the courtside banners (without led system)
• Access to french betting rights*
Option 1 Official Sponsor (3 years deal)
• BWIN logos on 1/4 of the court backdrop banners
• 2 courtside banners
• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days
• Access to french betting rights*
Option 2 Official Sponsor (3 years deal)
• Central court area BWIN visbility induding icecoolers, umpire chair, ans player’s benches (with BWIN colors)
• 2 courtside banners
• BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days
• Access to french betting rights*
Option 3 1 year deal
• 4 courtside banners
• Access to french betting rights** 1 % fee of your total national betting following the french law
BWIN Web Traffic & Ticketing
Option 1 Official Web Sponsor (3 years deal)
• Exclusive Web Live Streaming (we have to check with the french law)
• Official website sponsor with BWIN backgrond graphics and link
• BWIN logo and weblink on official social networks (facebook, twitter…)
• BWIN logo and link on official ticketing webpage
• BWIN logo on live scoring - statistics and web mobile
• BWIN logo on 3 officials newsletters (25 000 contacts)
• 50 tickets per day including on line games to win tickets
Option 2 1 year deal
• 20 tickets per day including on line games to win tickets
Offers - Budget
Option 1 Official Sponsor 3 years deal
€160,000 ET + 2,5 % per year• 4 logos on backdrop banners • 6 logos on the courtside banners• BWIN promotional movies on
central court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see
details p. 13)• 50 tickets per day• Hospitality (option)
Option 1 Official Sponsor 3 years deal
€150,000 ET + 2,5 % per year
• 1/4 of the court the backdrop banners
• 2 courtside banners• BWIN promotional movies on
central court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see
details p. 13)• 50 tickets per day• Hospitality (option)
Option 2 3 year deal
€ 100,000 ET +2,5 % per year
• BWIN logo using 20 % of time of play on the led courtside ( 50 % of the surface) Access to french betting rights
• 20 tickets per day
Option 3 1 year deal
€ 50,000 ET• 4 courtside banners• Access to french betting rights• 20 tickets per day
Option 2 Official Sponsor 3 years deal
€150,000 ET + 2,5 % per year
• Central court area players + iceboxes and referee places with BWIN colors
• 2 courtside banners with BWIn coolrs• BWIN promotional movies on central
court jumbotron• Access to french betting rights• BWIN Official Web sponsor (see
details p. 13)• 50 tickets per day• Hospitality (option)
Marseille + Nice Official Sponsor (3 years deal) : € 290,000 ET (year 1) - € 295 000 ET (year 2) – € 300 000 ET (year 3)
Option 3 1 year deal
€ 60,000 ET
• 6 logos on courtside banners
• Access to french betting rights
• 20 tickets per day