Marketing Music Basics
Here’s how to transform marketing into "Gold on the Ceiling“- Black Keys
Marketing is strategic. Don't “Hold up, hey”. Think about the “Next episode." Dadadadada ….
- Dr. Dre
And CMOs are owning more of the IT budget. "Ain't That Good News"!
- Sam Cooke
Because good content can get your deal “Signed, Sealed, Delivered.“- Steve Wonder
But Does Content Marketing have you struggling with where to start? “You are Not Alone."
- Michael Jackson
Good marketing content should “Rock Your Body”. Well, your customer’s digital body language.
- Justin Timberlake
Customers
If you haven't spoken with a customer for “The Longest Time”, you're doing it wrong. - Billy Joel
There's always "Two Sides to Every Story". Tell your customer's side.
- Etta James
Are you proactive with your customer relationships or is it reactive and "All Apologies"?
- Nirvana
Still talking about how great you are? "You're so vain". Focus on the customer. - Carly Simon
"You've "Got to be real" in your content. Big words don't impress." Cheryl Lynn
Map your buyer's journey. Look at "Every Little Step" they take. - Bobby Brown.
Engage your customers. Make them the focus. They'll be “forever yours, Faithfully“.
- Journey
Don't market with a “Poker Face”. You have no secrets. Market with transparency.
- Lady Gaga
Stop being "Paranoid" about what your competitors might learn. You have no secrets. Be transparent.
- Black Sabbath
Develop a welcome campaign for new customers and followers. Tell them I'm "Glad
You Came". - The Wanted
"Oops! .. I did it again”. I pushed my product and lost sight of the customer value. - Britney Spears
Content Creation
Define your story and make it "Human". Be relative and real. - The Killers
When writing copy always ask "So What?". This helps in uncovering the true value. - Pink
Cut the copy. Write snackable content. Work on “Little Talks". - Of Monsters and Men
Your email subject line should "Just
Give Me a Reason" why I should read
your email. - Pink and Fun.
Support global marketing efforts with transferable communications. Show some "International Love".
- Pitbull
Support your content with strong metrics. Facts will make you "2 Legit 2 Quit".
- MC Hammer
Demonstrate value and become customer obsessed. Only then will your competitors “Beat It“.
- Michael Jackson.
Don't just write. Tell a story with some “Sweet Emotion“.- Aerosmith
Are marketing buzzwords giving you “Vertigo”? Me too. “Give me something I can feel."
- U2
Does content creation have you in a "Stranglehold"? Audit, reuse, and repurpose what you have.
- Ted Nugent
Could you “Use Somebody” to help
with content development? Look at
what you already have. It'll “Make You
Notice." - Kings Of Leon
Is Your Marketing Message “Bouncing Round the Room?” Focus! - Phish
Lyricize Social And Mobile
Customers should love your transparency not "love the way you lie". - Eminem.
What's your social strategy? Are you finally using social media, “At Last”?.
- Etta James
"Don't get by on your own”. Effective social marketing can't be done “Alone."
- Heart
Mobile content should be "Dynamite". Short & explosive. Mobile users want to act fast.
- Taio Cru
"You're not going to reach my Telephone”, so try connecting via social media.- Lady Gaga
Strum Through Subscription And Forms
Is your content "Overprotected"? Become more accessible. - Britney Spears
Don't kill me with form fields. Ask for only what you need and “Send Me On My Way".
- Rusted Root
Your unreasonable form fields Make me “feel like I've been locked out of heaven“.
- Bruno Mars
Create a communication subscription center so customers can say "I want it that way“….- Backstreet Boys
“Here I Go Again”, giving you info you already have. Don't ask for data you already have.
- Whitesnake
… as well as to "Regulate" your unsubscribes.- Warren G and Nate Dogg
Do your marketing campaigns deliver a "Return to Sender"?
Implement a data cleansing process.
- Elvis Presley
Sales And Revenue Make A Sweet Sound
Does your buy-cycle last "A Thousand Years"? Nurture and lead score to improve the cycle
- Christina Perri
"Do the “Tracks of Your Tears” lead back to poor revenue performance?" - Smokey Robinson & The Miracles
Are there "Blurred Lines" between marketing and sales? This is a good, time to integrate your systems.
- Robin Thicke
Commit to your sales teams. Tell them "I won't give up in us".
- Jason Mraz
"Cupid, draw back your bow
and let your arrow go
straight to my prospects heart".
- Sam Cooke
Qualify opportunities so sales isn't saying "Call Me Maybe". - Carly Rae Jepsen
Because business is real-time, it can't be a "slow ride" or you'll miss opportunity
- Foghat
"Even the best fall down
sometimes”, but focus on
enablement and finally “Collide”
with sales. - Howie Day
Use Revenue Performance Management to track the "Circle of Life" of opportunities- Elton John
Nurture prospects until their ready. Sales “Will Wait for You” to be qualified.- Mumford & Sons
Target The Right Notes
Behavior based marketing campaigns will trigger a “Rhythm of Love” with prospects.
- Plain White T's
Segment & target by geography. You
could see "Changes in
latitudes, changes in attitudes".
- Jimmy Buffett
Personalize and target your marketing communications. They shouldn't just be a "Drive By". - Train
If prospects have “99
Problems” then Money Ain't a Thing. If it is, move
On To the Next One.
- Jay-Z
"Billie Jean is not my lover" and your product is not a fit for me. Target your audience & focus.
- MJ
If your marketing is a “tragedy’ let your customers be the “remedy”. They can bring "clarity“- Zedd
Find The Beat With Marketing Automation
"If I had $1,000,000" I'd
invest in marketing and
sales technology and expertise.
- Barenaked Ladies
"Who Can It Be Now?” Use Marketing Automation sales tools to convert unknown visitors.- Men At Work
Are your web visitors “Strangers in the Night”? Convert with content. - Frank Sinatra
Get marketing buy-in from the “Suit and Tie” bunch….- Justin Timberlake
"I Always Feel Like Somebody's Watching Me”. Sell, don't stalk with marketing automation.- Rockwell
The Final Verse
"It's All Been Done”. Challenge yourself to be original. - Bare Naked Ladies
But some of your marketing should be disruptive. It’s ok to “Push It". - Salt-N-Pepa
Become a disruptive marketer. Start an "Uprising".
- Muse
Develop a "Hall of Fame" of your customers. Highlight all they've accomplished. - The Script.
"Wannabe” their vendor? Ask. They'll tell you what they want, what they really really want.
- Spice Girls