Social Media: Take your marketing to the next level
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Pinnacle
Michelle HillaertSocial Media Consultant
http://pinnacleofindiana.com
Insert video via @equalman, www.socialnomics.net
Social Media Revolution 2 (Refresh)
Why use Social Media?
The Natural Progression of Marketing
through Media
Radio
Television
Web Site
Social Media
What IS Social Media?
Win friends & Influence people.
Sound Familiar?
Benefits - Building Relationships
• Personal level• Transparency• Trust – Prefer to do
business with someone you know.
Benefits - Reputation Management
andNational
Local
Jakarta Post / J. Adiguna
Benefits – Idea Generation
Benefits – Competitor Research
• Networking through Direct Connections• Company profile vs. Personal• Great tool for HR
– Job Listings– Recommendations – business and personal
• Listening and participating in conversations• Microblogging• Referrals to
valuable info• Twitter lists
• User Profiles– Personal
• Groups– Built around Organization
or Cause– Privacy Settings
Photo by Hedrok
Facebook Page
• Users “Like” your page• Grow virally• Advertise events• Customization• Targeted marketing
Facebook Open Graph
“Social Web”Welcome to the
Gary Vaynerchuck Wine Library TV
Making Social MediaA Game!
• Build your reputation• Social Media
Optimization• Give personality
to your company• Build community through reciprocal Linking
BloggingShare your Expertise!
Blog/WebsiteOrganization
The Social Media Cycle
Mommy Blogger – MomAdvice.com
Blogging makes a Difference!
Starts writing, sharing ‘mom advice.’
Results???
@momadvice
Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc.
Lake Arrowhead
• Business lacking• No money for advertising• Turn to social media• Experience Social Media Success!
“What are we going to do?”
Tying It All Together
“Search engines, Twitter, Foursquare, status updates… help Marketers listen (and respond) to consumers
at their point of need.”
Six Pixels of Separationhttp://www.twistimage.com/
Getting Started
What kind of presence do you need?
What’s YOUR story?
BrandingListen
Create goals
Create Accounts and Set Up Profiles
3. Profile branding
You are your own brand.
1. Secure your username
2. Set up accounts
Profile Branding
Create Your Customized Strategy
• Define tactics
What do your customers want?
• Content list - 90/10 Rule
• Social Media Person/Team
• Social Media Policy
Be Active
• Keep profile updated & creative• Keep status updated• Have patience and be consistent• Getting the word out
Continue to grow as an information leader.
Common Mistakes in Social Media
• Forgetting 90/10 Rule• Be careful what you post• Following a ton of people• Beware of automation
Try to avoid these mistakes:
Social Media – Ongoing
“It’s a process, not an event... Events are easier to manage, pay for and get excited about.
Processes build results for the long haul.”
Seth GodinSethgodin.typepad.com
December 10, 2009
Next Steps
Pinnacle in Social Media
http://pinnacleofindiana.com/blog
Twitter: @pinnacleindiana
LinkedIn: http://www.linkedin.com/companies/
pinnacle-group-of-indiana