Social Mediaproceed with caution
Topics
• Social media for business• You on the social networks
SAU
• Twitter• Facebook• WeAreSAU• LinkedIn
Growth
Twitter• 140 characters answering “What are you doing?”
@BPGlobalPR
Silent Bob Strikes Back• Asked to deplane because of
his size• Used social media to respond
to the incident• Huge media coverage and
blogger community activity• Awkward PR situation for
Southwest
@TwitChange
• Charity celebrity auction• Raised over $500k for Haiti in about 2
weeks
Alicia Keys, Adrian Grenier, Ricky Martin, Stephen Fry, Tony Hawk, Ryan Seacrest, Sophia Bush, Rosario Dawson, Peter Wentz, Jeremy Piven, Jessica Alba, Joel Madden, the Jonas Brothers, Julie Benz, Kim Kardashian, Khloe Kardashian, LeAnn Rimes, Michael Chiklis, Mario Lopez, Paula Abdul, Nicole Richie, Holly Robinson-Peete, Melanie C, Olivia Wilde, George Lopez, Demi Lovato, Blair Underwood, Bret Michaels, Ashlee Simpson, Alyssa Milano
Transparency
Your character is your own, your reputation is defined by others, your actions keep them in synch.
- @MargaretMeloni
Be Smart
• People see everything you post
• Spelling and grammar actually matter
• Facebook is forever• Be positive• Start PD now
Going to Work
• 70% of U.S. HR professionals have rejected a candidate based on online reputation info.
• 86% say positive online reputation influences the candidates application
Lessons:
• Social media is an amazing PR tool when used appropriately.
• Not using social media means the conversation is going on without you.
• Your personal social media use serves as your face to the world.
Don’t be a FAIL