Social Media Worksheet for Balanced Posting
Pictures of ● Family● Pets● Friends
Pictures of ● Family● Pets● Friends
● Staff● Social Events
● Show more of your personality● Start conversations
● Show more of your personality● Start conversations● Posts might be colorful and scenic
● Great info to share
● Great info to share● BUT you must be sincere● Motivations MUST be pure
● You can make valuable, shareable content for your viewers
● You won’t give away all your business
● You can make valuable, shareable content for your viewers
● You won’t give away all your business● You increase your authority in the field
● You can make valuable, shareable content for your viewers
● You won’t give away all your business● You increase your authority in the field● You can attract new clients
● You are at the coalface of industry knowledge
● You are at the coalface of industry knowledge
● Be generous with your expertise when posting
● You are at the coalface of industry knowledge
● Be generous with your expertise when posting
● Informative content will be shared● It will also be viewed more than once
● People like to see that their experts are passionate about their area of endeavour.
● People like to see that their experts are passionate about their area of endeavour.
● Let this side of your personality come through.
● People like to see that their experts are passionate about their area of endeavour.
● Let this side of your personality come through.● Show your excitement.
● You are well placed to break news of the latest developments in your industry.
● You are well placed to break news of the latest developments in your industry.
● It will establish you as a frontrunner.
● You are well placed to break news of the latest developments in your industry.
● It will establish you as a frontrunner.● It may lead to new work implementing new
strategies.
● Have fun with it.● Laugh with people, not AT people.
● Have fun with it.● Laugh with people, not AT people.● Humor is extremely shareable.
● Have fun with it.● Laugh with people, not AT people.● Humor is extremely shareable.● If it makes you laugh, and doesn’t hurt
anybody, it should be a good post.
● We all have lots to laugh about in ourselves.
● We all have lots to laugh about in ourselves.
● Social media is just the place to see the lighter side of yourself.
● We all have lots to laugh about in ourselves.
● Humor will relax people and provide a conversation starter.
● Social media is just the place to see the lighter side of yourself.
● Be sparing with these.
● Be sparing with these.● Be sure to offer value.
● Be sparing with these.● Be sure to offer value.● Success here will depend on
relationships you have built.
● Be sparing with these.● Be sure to offer value.● Success here will depend on
relationships you have built.● Don’t be too sales-y.
● Buying comes from a point of pain.
● Buying comes from a point of pain.● Tell stories about the pain and the
solution.
● Buying comes from a point of pain.● Tell stories about the pain and the
solution.● It can be subtle - An image of a great
fashion item can trigger that point of pain.
● It’s a visual medium, so images are vital.
● It’s a visual medium, so images are vital.
● If you don’t have an image, take a photo of your face reacting to the text you are posting.
● It’s a visual medium, so images are vital.
● If you don’t have an image, take a photo of your face reacting to the text you are posting.
● Set your phone up to capture and post images easily.
● Video is the perfect medium to alternate with images.
● Video is the perfect medium to alternate with images.
● Video is best saved for posts that suit it best like explaining, a tour or amusing action.
● A quick text post occasionally is ok.
● Better to illustrate with an image or video. And Facebook prefers it.
● Facebook Live, for example is an exciting development.
● Facebook Live, for example is an exciting development.
● You can stream and interact with your followers in real time.
● Facebook Live, for example is an exciting development.
● You can stream and interact with your followers in real time.
● Others can view it later.
You can see if your posts are (roughly) balanced by shading a checkmark every time you post. Use the chart that looks like this on the final page of this presentation.
Like this
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RESULTS
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RESULTS
RESULTS
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