Social media: outsource them or try them in-house?

Panayotis, CEO & co-founder

digs & digs into Social MediaWhat have we found?

doz

Outsource or in-house?

Let’s see some examples…

http://www.youtube.com/user/buldozaGR

Direct & personalized from the start

…we joke about our human moments

http://blog.buldoza.gr/

…engage audience to our office life

http://blog.buldoza.gr/

Get product suggestions…

Our most expensive promo… ;-)

http://www.youtube.com/watch?v=5FSvOOgGRX8

Customer Support

http://www.facebook.com/buldoza

and when it’s getting tough…

Share lookbook in Scribd…

http://www.scribd.com/buldoza

…and the backstage photos @ Flickr

http://www.flickr.com/photos/buldoza/

Attract customers from competition

http://twitter.com/buldoza_gr

social PR can be fun & effective…

Monitoring & Strategy

Engagement, ROI, etc.

…who are buldoza’s influencers?

…and how can we approach them?

BTW ‘aino’ will capture more…

Sentiment for buldoza.gr

Engagement & Sentiment

Panayotis, CEO & co-founder

digs & digs into Social Media…and we keep digging!

Social media: outsource them or try them in-house?

Technology

Social media: outsource them or try them in-house?