Hands On Tactics For

Social Media Marketing

Tuesday, November 16, 2009

by

Stephen Nold President

Advon Technologies

Prepared ForMPI Sacramento/Sierra Nevada Chapter Meeting

What we will cover

• The value of the five most useful social media tools

• Specific examples and results on how each tool can impact sales and marketing reach

• Understand the appeal of each tool to varying industry segments and user profiles

• The ability to discern between the hype and truth on these solutions

Agenda

• Game Plan• Implementation Tactics• LinkedIn, FaceBook and Twitter Basics• YouTube and Blogs• Resources

Social Media Game Plan

• Establish a Community Manager• Playbook for all Stakeholders

– Community members– Staff– Opinion ‘generals

• Make rules clear and accessible• Conduct research

Designing a Hub

• Central point landing page• Call to Action• Multiple hooks and lures

Designing a Hub

• Develop Social Media connections:– LinkedIn Groups and Events– Facebook Fan Pages – LinkedIn– Twitter Page and Lists– Blogs– YouTube– Webinars– Other??

Designing a Hub

• Promote Landing page• Define Generals

– Marketing and management committees– Exhibitors

• Share with ‘army’ of advocates– Event website– Prospect lists– Registered attendees

• Monitor groups, participate in conversations

Facebook / LinkedIn

– Onsite• Answering questions within groups• Post pictures from the show

– Post-show• Report on measurables

– Number of “connections”– Number of comments/posts on wall

• Final report results of discussions• Post additional pictures from the show

YouTube

– Pre-show• Post abbreviated versions of the show video• Solicit past attendees and exhibitors to post their

videos from previous shows– Onsite

• Visit exhibitors ask for video on their new products• Record/post testimonials• Record highlights from the show – Action Shots

Twitter

– Pre-Show• Two messages a week starting six months before the

show• Generate followers by promoting Twitter account

through:– Show Website– Email promotions

– Onsite• Send five to ten messages a day during show hours

– Post-show• Send twenty messages• Report on measurables

– Number of followers– Number of @ replies received– Number of visits to promotion Web page

Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

Immediate Action Steps

• Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite

• Buy a Flip Camera• Add Social Media

option for “How You Heard of Show”

• Designate onsite “Social Media” person or team

• Find the bloggers

Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

Copy of this presentation at www.slideshare.com: Search Stephen Nold

LinkedIn:    http://www.linkedin.com/in/stephennold Twitter: @stepnoldFacebook: http://www.facebook.com/stephen.nold

Webinars MTO Tech Educational Webinar series:

www.mtosummit.com/webinar

Blogs Tradeshow Week, Event Tech

www.tradeshowweek.com/blog/stephennold Socialnomics – Social Media Blog Chris Brogan

Resources