Social Media
History
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1978: Bulletin Board System
BBS
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Geek communication moves from group meetings to BBSs
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PROBLEM
How can user groups, sprawled across many BBSs communicate?
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1979: Newsgroups
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PROBLEM
OK for articles and messages. But what about emotions? Graphics? Photos?
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:-)1982: professor Scott E. Fahlman uses a
sideways smiley.Ido Fluk
ASCII/ANSI Art
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GUI centered BBSs• CompuServe• Israel: Othello, Zoë
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PROBLEM
BBS communication is limited by the # of nodes
BBSs are always one sided: a bunch of clients connect to 1 BBS.
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Mid 90s: RIP BBShttp://www.youtube.com/watchv=-1l6aBgX5UY
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Early email
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IRCLive
Multi-User
Conversation
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PROBLEM
What’s the best way to use this thing?
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The battle for “Homepage of the Internet”
begins
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AOL
http://www.youtube.com/watch?v=-1l6aBgX5UY
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Portals
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!וואלה
A dream of a world of Mega-portals and Niche-portalsIdo Fluk
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Search
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PROBLEM
I don’t know when my friends are online, and even if I do, there’s no way to communicate with them.
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Instant messaging
1996: Mirabilis introduces ICQ
“Such A Good Feeling To Be Among Friends...”
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BLOGs
1997 “Scripting News”
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PROBLEM
Download speeds suck.
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P2P
Death to the supplier – consumer equation
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Not a technical evolution: most tech required already existed.
A revolution in content consumption, and online social interaction.
A radical change to the ways software developers and end-users utilize the web.
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The Social Graph
“the network of connections that exist through which people communicate and share information”
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Folksonomy(folk + taxonomy)
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Comments / Talkbacks
Crowd Opinion
Reshapes the meaning
Becomes popularity meter
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Crowd Editing
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UGCThe website as an empty vessel for the
users to fill with content
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Social NetworksMap your Social Connections.
Your online identity defined by your Social Graph
Little/No difference between real life connections and online connections
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1997: First Social Network
Revolutionizing concept.
Millions of users.
Closes in 2000: Dot Com crash + no business model.
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Friendster
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Connecting
Computers People
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Myspace
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Niche Social Network
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White Label Social Network
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Media centered networks
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Crowd Wisdom
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Micro blogging: The always connected me
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Alternative Reality
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PROBLEMS
OK, so now how do I surf the web?
And how do I consume all this information? I don’t have time to surf around all day.
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Social Bookmarking
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Social News / Aggregation
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Meta Aggregation
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RSS: Real Simple Syndication
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Start PagesI design my Portal. Personalized. Localized.
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• Email • IM• Microblogging• RSS• Conversation Threading
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PROBLEM
Ok, great. I can personalize my start page. But what about the rest of the Internet?
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WidgetsThe web, not as a series of “WebPages” but as a series of services, applications, and multimedia content that can be consumed anywhere: on your start page, on a website, on your mobile phone, on your computer’s desktop, on your social network profile etc…
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Browser Power: GreaseMonkey
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Mashups
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Social Browsing
The Social Graph +
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Automatic Personalization
Site says: Hey! I know you! You’re the 21 year old gay dude from Toledo, OH. I remember what you did last time you were here, and I’ve customized your page to cater to your needs.
I say: Oh no! My friend from Toledo used my computer and now all of my pages look screwy!
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web is new OS
Facebook App: You’re all welcome to develop stuff that’ll run on my system.
Myspace App: ditto.
iPhone SDK: ditto.
Android: ditto.
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PROBLEM
Facebook apps aren’t compatible with Myspace.
iPhone apps don’t work on Android.
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PROBLEM 2: Remember BBSs?Oops… we did it again
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Battle of the social connection protocol
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Social Life aggregation
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Open the info gatesProject Reconnect
• Google & Myspace do open social• Facebook does FB Connect• Open ID
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Future
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Anonymity vs
IdentityIdo Fluk
Hyper syndication
Content is fluid, moveable,
mashable,
customizable,
personalized etc…
It can be consumed anywhere:
Web, Mobile, Desktop, Apps etc…
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Increase Signal to Noise
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The Social Graph gets complicated…
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Hyper presence
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Geo centered Social Networking
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IdentityOnline profiles 2.0
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Social BrowsingTake the graph with you…
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Semantic webhttp://www.youtube.com/watch?v=OGg8A2zfWKg
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Social Search
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5000 Dayshttp://it.youtube.com/watch?v=yDYCf4ONh5M
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