Social Media for Social GoodChris Tuttle
Manager of Online Strategy @ChrisTuttle
Agenda• About Social Media, Facebook & Twitter
• Twitter basics
• Community Engagement
• Administrative Tasks
• Tools for Use
• More stats
• Q & A
Chris Tuttle, Manager of Online Strategy @christuttle
Chris Tuttle, Manager of Online Strategy @christuttle
• Social networking is the #1 online activity in the US in 2011
• After Google, Facebook & YouTube most visited websites in the world.
• Most popular social networks: Facebook, Twitter, LinkedIn, MySpace, Google+
• Over 210 billion emails are sent everyday.
• That's more email in 1 day than letters sent in an entire year, in the US.
• Mobile users are more social than web users (91% to 79%)
Chris Tuttle, Manager of Online Strategy @christuttle
Social Media
• Single largest social network in the world.
• Over 500 million users worldwide. 1 in 13 people on earth have a Facebook account.
• 48% of 18-34yo check Facebook upon waking - with 28% before getting out of bed.
• 5 million links are shared every hour
Chris Tuttle, Manager of Online Strategy @christuttle
• Twitter is the 2nd largest social network with 250mm users worldwide
• Users send 140mm tweets/day
• Half a million Twitter accounts created daily
• 40% of tweets are from smart phones
Chris Tuttle, Manager of Online Strategy @christuttle
Why Tweet?• Community engagement
• News
• Knowledge sharing
• Crowd Sourcing
• Build reputation
Chris Tuttle, Manager of Online Strategy @christuttle
Twitter Basics• Username
• Full name
• Profile Image
• Description
• URL
• Followers
• Following
• ReTweets & RTs
• #Hashtags
• Replies
Chris Tuttle, Manager of Online Strategy @christuttle
Chris Tuttle, Manager of Online Strategy @christuttle
ReTweet vs. RT
Anatomy of a Tweet
Community Engagement
The key to social media
is being social.
Chris Tuttle, Manager of Online Strategy @christuttle
• Follow & use #hashtags
• Build Lists (favs, press, by topic, etc)
• Keep it short
• Best times to post: 9-11:30am & 1-4pm ET
• Space tweets out (not including replies)
• Thank ppl for mentions, RTs, ReTweets, #FF
• Always use URL shortners (Hootsuite uses ow.ly)
Community Engagement
Chris Tuttle, Manager of Online Strategy @christuttle
Construct Promo Links
• Share promo links in email, on websites, and even post to Facebook & Twitter
Chris Tuttle, Manager of Online Strategy @christuttle
• Post at least once a day of each type: unique thought, comment, RT and thank you.
Daily Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
• Thank users for mentions, RTs, #FF, etc
• Follow legit users who follow or mention you, who are mentioned in Tweets with you, by #hashtag convos, and Twitter recommendations.
• Report serious spammers, warn accidental.
Daily Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
• Recommend users to follow with #FF or #CharityTuesday
• Use Twitter Recommends to find new ppl
• Review metrics for mentions, RTs and click-thrus
Weekly Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
• Subscribe to HootSuite's weekly ow.ly metrics email
Weekly Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
• Subscribe to weekly TwitterCounter.com stats
Weekly Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
• Scrub users (no follow back or inactive over 90 days) using ManageFlitter.com
Monthly Administrative Tasks
Chris Tuttle, Manager of Online Strategy @christuttle
Twitter Tools• twitter.com
• HootSuite.com
• ManageFlitter.com
• FollowFridayHelper.com
• twollow.com
• hashtagbattle.com
Chris Tuttle, Manager of Online Strategy @christuttle
Support Opportunity Nation
• Like /opportunitynation (FB) and follow @oppnation (T)
• Like and comment on Opportunity Nation's posts
• Share & RT pictures and posts
• Tag @Opportunity Nation (FB) or @OppNation (T) when talking about the campaign.
Chris Tuttle, Manager of Online Strategy @christuttle
Chris Tuttle, Manager of Online Strategy @christuttle
Chris Tuttle, Manager of Online Strategy @christuttle
Questions?
Chris Tuttle Manager of Online Strategy
Be The Change
@christuttle