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Social Media
Best Practices Guide
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Online. Offline. Inline.
Keep your Online & Offline messaging Inline.
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Timely Response
Make sure you reply to messages in a timely manner
& that your messages are relevant to that season/
time of year.
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Ch-ch-changes
Stay on top of social media changes
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Measure and Analyze
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Measure and Analyze
There are many back-end metrics called Insights that you should use to evaluate your post
strategy to get maximum results.
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Post Consistently
Use of a Scheduling tool really helps here.
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80/20 Rule
Use Pareto's Principle
80% of the time, 20% of the time,
Post content that is:Educational PromotionalEntertainingEngaging
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Use Compelling Content
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Listen Louder
By searching for/ employing:
Keywords/phrases
Google Alerts
Follow hashtags
Create streams
80/20 Listening
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Cross-pollinate
Connect your different social
networks to each other.
While some may find you on 1
particular network, they may prefer to interact with you
on another.
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&
Lastly…
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Be Social!
Talk about more than your business— Include what you would say & do
at a BBQ or cocktail party.
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