Media for Development
Social media
• share opinions, experiences and perspectives
• fundamentally it is about conversation.
• Highly interactive
• The importance of relational networks and of their users
• generating content – not just consuming it.
Media for Development
Who are we trying to reach?
• Donors
• Beneficiaries
Needs
• Improved health
• Education
• Poverty reduction/improved livelihoods
• Good governance
• Humanitarian relief
‘old media’ 4 development
• Phone ins
• Listener clubs
• Listeners letters / e-mails read on air
Listening groups
Ways around
Education
• Tessafrica.net
• Website providing teacher training materials for primary teachers in Africa
• Open educational resource
Localised for different environments
Communities
Open Educational Resources (OERs)
Sharing adapted TESSA OERs and new materials
Sharing price information
Sharing knowledge
ZigZagmag.net
ZigZag - UGC and media training
http://www.pbs.org/mediashift/
http://www.iicd.org/
bbcworldservicetrust.org
http://www.comminit.com
What next?
