According to a recent study by PEW
around 39% of all adult Americans have engaged in either civic or political
activity on social media between 1-8 times.
(Pew Research Center’s Internet & American Life Project )
The Facts
According to a recent study by PEW
around 39% of all adult Americans have engaged in either civic or political
activity on social media between 1-8 times.
(Pew Research Center’s Internet & American Life Project )
As their usage becomes more widespread among the public at large, more and more voters will
use these sites to become engaged with the political
process
The Facts
As their usage becomes more widespread among the public at large, more and more voters will
use these sites to become engaged with the political
process
So What?
Think of getting a ‘LIKE’ on Facebook as someone slapping a bumper sticker on their car…..
Now imagine everyone in the city having your bumper sticker!
• Candidates with Twitter accounts receive 46% more votes than those without.
Dr. Ciaran McMahon - examine the impact of social media on the Irish general election
• Candidates with Facebook accounts receive 53% more votes than those without.
Edge Rank
A scoring system used by Facebook to determine what posts show up in the
newsfeed of people on Facebook!
Over 80% of users that become
fans of pages never go back to the fan page because of poor engagement (edge rank scores)
Did You Know?
So it is very important that each time you post – you encourage fans to either
LIKE, COMMENT or SHARE the post!
Engagement
1. How often should I post?2. What type of content
should I post?3. When is the best time
to post?4. How can I measure
results?
How Often To Post
You can post as OFTEN as you would
like as long as the content is
engaging with your fan base!
Tip: If you are posting often – ensure you ‘PIN’ the posts that you want users
to always see (so it stays at the top)!
What Type of Posts
Posts that include a picture or video have at
least 100% more engagement
Tip: Keep your posts short. Stats have shown that posts 100 characters or less
tend to have higher engagement!!
Create Events
Communicate local events, happenings, meetings, rallies etc with the Facebook
Event FeatureTip: Be sure to give your event name a ‘catchy title’ as it will appear on peoples profiles (their timeline wall) when they
join!
Post Details
If you are asking community for help –
ensure you give details and a way to communicate back
Use Analytics
Facebook has ‘Free’ data in their insights –
but EdgeRankChecker.com can provide you a lot
more detailThis tool can tell you what day/time to post based on measuring engagement
on your fan page!
Other Tips
1. Generally best times to post is b/w 1-3 pm
2. Engagement rates are 18% higher on Thursdays and Fridays
3. Engagement rates fall 3.5% below average Mon-Wed
1. Not using social media2. Not being consistent3. Not listening – 1 way
dialogue4. Not engaging5. Using poor grammer &
speling
5 Biggest Mistakes
Pick Your Battles
1. Facebook Page2. Twitter Page3. LinkedIn Page4. YouTube Channel
[If you have videos – and videos are great content]