SOCIAL GIVING: EMERGING TRENDS IN PHILANTHROPY
@Pg33k on Twitter
OVERVIEW The Social Giving Framework
Social Media for Grantmakers
Data: Big, Open, Strategic
Crowdfunding + Grantmaking
What’s the problem?Philanthropy is seen, when it is seen,
as… Elitist Opaque Inaccessible Unaccountable
Fickle Arbitrary Secretive Arrogant
= Anti-Social
It doesn’t have to be this way.The social giving framework
provides new directions.
Social Giving Values
Participation Transparency Accessibility Clarity
Accountability Trust Vulnerability Open systems
SOCIAL GIVING BENEFITS
Disrupt negative power dynamics.
Tap into community and crowd power (money, knowledge, action).
Engineer for serendipitous connections.
Takes the power of joy, play & identity in giving seriously.
Millennial ready.
Philanthropy Designing for Innovation
Social Giving Overview
How?
Social Giving Overview
Today
Social MediaIf you show your human side by communicating like a human being, chances are good you will be seen as accessible and approachable. Then you are on your way to establishing a relationship and building trust.
- Marie Deatherage, Meyer Memorial Trust, Opening Up: Demystifying Funder Transparency
Social Media
Social MediaStrategically motivated sharing:
Save time! (no, really) Enhance proposal quality & fit. Celebrate & engage grantees. Accelerate organizational learning. Build thought leadership. Transparency: give an “inside look.”
Social MediaCase Study: Knight FoundationNote the high ratio of “re-tweets”
A grantee celebrating a grantmaker!
Social MediaCase Study: Case Foundation Visual content
Social MediaGetting started
Listen: start with grantees. Choose one “audience” profile. Choose one platform. Leverage your existing information assets: subscriptions, internal reports, etc.
Social Media: a word of warning
- Opening Up: Demystifying Funder Transparency
Social Media
Questions & Discussion
DataWhat’s a data strategy good for?
Save time! (yes, really) Reduce bias and arbitrary decisions. Equity in accountability (aka transparency). Attract new expertise.
DataData terms to know
Open data Big listening Ambient data
DataInitiatives: Fdn. Ctr. Reporting
Commitment
DataReporting Commitment: What is hGrant?
DataInitiative: Ashoka Feedback Labs
DataGetting started
Start simply, change culture. Share aggregate impact metrics creatively. Embrace social media. Research hGrant compatibility.
Data
Questions & Discussion
Crowdfunding for Grantmakers
Crowdfunding for Grantmakers
Save time! (ok, maybe) Surprise: the crowd has more $ than you. Build your grantees’ capacity: capital, supporters/volunteers, new leaders.
Why should grantmakers care?
Crowdfunding for Grantmakers
Case study: Kickstarter Curated Pages
Crowdfunding for Grantmakers
Case Study: ioby grantmaker collaborations
+
Crowdfunding for Grantmakers
Case Study: StartSomeGood collaboration
+
3 pilots 4.5 x the match in crowd $
Crowdfunding for Grantmakers
Case Study: Kapor Center & Black Girls Code
+
$27K match generated $114k New messaging: Everyone’s gift matters!
Crowdfunding for Grantmakers
Getting started
Play with the platforms & give. Survey your grantees for interest. Reach out to the platform leads. Pilot a campaign match. Advanced: find your next grantee through a platform.
Crowdfunding for Grantmakers
Questions & Discussion
ResourcesOpening Up: Demystifying Funder Transparency
www.grantcraft.org/transparency
Infographic: What’s Trending With Foundations and Social Media
http://www.glasspockets.org/glasspockets-gallery/foundations-and-social-media-
infographic
The Value Added of Engagement (on foundation executives using
Twitter)
http://blog.grantcraft.org/2014/01/the-value-added-of-engagement
/
Knight Foundation on Twitter: https://twitter.com/knightfdn
Case Foundation on Twitter: https://www.facebook.com/
casefoundation
Also see Robert Wood Johnson Foundation’s various social media
accounts: http://www.rwjf.org
Resources, continuedOpen Data: http://en.wikipedia.org/wiki/Open_data
On “Big Listening,” Beth Kanter interviews Rachel Weidinger of
Upwell
http://www.bethkanter.org/listener/
Is “Ambient Data” from Social Media Channels Useful for Funders?
http://www.bethkanter.org/ambient-data/
Reporting Commitment Map
http://www.glasspockets.org/philanthropy-in-focus/reporting-commitment-
map
The hGrant format used by the Reporting Commitment
http://www.foundationcenter.org/grantmakers/hgrant.html
Ashoka Feedback Labs: http://feedbacklabs.org/
Resources, continuedKickstarter curated pages
https://www.kickstarter.com/discover/curated-pages?ref=
home_curated
ioby collaborations
• http://www.ioby.org/nycecoschools
• http://ioby.org/memphis
• https://ioby.org/project/sjcs-rain-gardens-art-campaign
StartSomeGood: http://startsomegood.com/
StartSomeGood Network Pages (like Kickstarter’s curated pages)
http://startsomegood.com/Community/NetworkPartners
Black Girls CODE/Kapor Center case study
http://www.philanthrogeek.com/crowdfunding/ultimate-matching-grant-grantmaker-joined-crowd
/
Thank you!Nathaniel James, nathaniel
@Philanthrogeek.com, @nj140 on
www.Philanthrogeek.com, @Pg33k on
The Philanthrogeek fire hose of links:
https://delicious.com/james.nathaniel/
philanthrogeek