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Page 1: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011
Page 2: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Social CRM: Understanding and Connecting with Your Customers

Jennifer Yim

Product Management

©2011 SugarCRM Inc. All rights reserved.

Page 3: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Agenda

Overview of Social featuresActivity StreamsFacebook TwitterLinkedInInsideViewHoover’sZoominfo

Demo6.2 release scheduleQ&A

04/08/2023 3©2011 SugarCRM Inc. All rights reserved.

Page 4: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

04/08/2023 4

Sugar Activity Streams

My Activity Stream dashletReply to and delete postsView user picturesFilter by My Favorites

fka “My Sugar Feed”

Administrative control

Twitter feed

Facebook news feed

©2010 SugarCRM Inc. All rights reserved.

Page 5: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Twitter

View Twitter feeds within module records

Follow Twitter feed within My Activity Stream dashlet

04/08/2023 5©2011 SugarCRM Inc. All rights reserved.

Page 6: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Facebook

Follow Facebook News feed within My Activity Stream dashlet

04/08/2023 6©2011 SugarCRM Inc. All rights reserved.

Page 7: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

04/08/2023 7

InsideView

Sales intelligence solutionBrowse aggregated data from print and online mediaView social media dataView international data

Basic version built into Sugar (6.2.x)

©2010 SugarCRM Inc. All rights reserved.

Page 8: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Hoover’s

Bring in company data such as address, annual sales, total employees, phone numbers, description, synopsis

04/08/2023 8©2011 SugarCRM Inc. All rights reserved.

Page 9: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Zoominfo

CompanyBring in company data, such as address and phone numbers, industry, website, annual revenue, company ticker

PersonBring in businessperson data, such as current job title and company, biography, college/university, email address, phone numbers

04/08/2023 9©2011 SugarCRM Inc. All rights reserved.

Page 10: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Demo

04/08/2023 ©2011 SugarCRM Inc. All rights reserved. 10

Page 11: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

04/08/2023 ©2010 SugarCRM Inc. All rights reserved. 11

Release Schedule

Weekly Betas

Release Candidates

GA

March April May June

SugarCon On-Demand

Upgrades

Page 12: Social CRM: Understanding and Connecting with Your Customers | SugarCon 2011

Q&A

Product Management: [email protected]

04/08/2023 12©2011 SugarCRM Inc. All rights reserved.


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