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Page 1: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Social Changes 50s – 70s

Page 2: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Levittown

• Created after WWI because of demand for homes

• Developer, named Levitt, bought farms and converted them to suburban homes

• Cookie-cutter

Page 3: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Gender Roles in the 50s

• Dad is the bread winner

• Mom is the happy homemaker

Page 4: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Television – family time

Page 5: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Homemaker’s Lives Made Easier?

Page 6: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Dissatisfied in the Home

• In the 50’s, it was said that women went to college for a “Mrs.” degree, not a B.A.– Women were not thought of as ambitious and

weren’t encouraged to be

• Women became dissatisfied with cleaning and baking

• Betty Friedan – The Feminine Mystique– Women who want a career are ambitious and

motivated - they are not flawed or unfeminine

Page 7: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Betty Friedan – The Feminine Mystique

Page 8: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Women in the Workplace

• Women with college degrees would still be in designated female roles, even if they are qualified to do much more

• Women seeking advanced roles or promotions would be bypassed for men even if the man was clearly less qualified

• Help Wanted ads in newspapers were separated by gender

• Women made less money than men doing the same job

• Harassment

Page 9: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Changes for Women

• Presidential Commission on the Status of Women – 1961– JFK commission, but prompted by Eleanor Roosevelt– Analyzed disputes between men and women in the workplace– Led to improvements in women’s rights

• Equal Pay Act – 1963 – JFK reform– Men and women would be compensated equally in government

jobs

• National Organization of Women – (NOW)- 1966– Founded by Betty Friedan– Objective – bring women into the mainstream of American

society by forging an equal partnership with men

Page 10: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Sexual Revolution

• Stigma associated with sex, particularly with women• Kate Millett

– Wrote Sexual Politics• Said culture creates women’s societal roles, not a lack of

intelligence or a biological inferiority• Women suppress their sexual activity because society tells them to

do so• Ushers in sexual revolution

• Valerie Solanas– Wrote the SCUM Manifesto (Society for cutting up men)– Men are human abhorations that act solely upon their sexual

drive – She tried to kill Andy Warhol

Page 11: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Kate Millett & Valerie Solanas

Page 12: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Sexual Revolution Goes to Court

• Griswold v. Connecticut – 1965– Connecticut law prohibits use of contraceptive

devices– Supreme Court overturned this and ruled that it

violated a person’s 4th amendment rights to privacy– Opened the door for Roe v. Wade

• Roe v. Wade - 1973– Struck down state laws that forbade abortions– Cited the right to privacy (4th Amendment)

Page 13: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Equal Rights Amendment - 1971

• People cannot be denied their rights based on gender

• This was never ratified• Gloria Steinem

– Founder of Ms. Magazine– Wrote about discrimination and gender roles

• Phyllis Schlafly– Against ERA because it would have a bad impact on

the family– Working mothers would lead to social problems

Page 14: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Gloria Steinem & Phyllis Schlafly

Page 15: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Jack Kerouac & the Beat Movement

Page 16: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Allen Ginsberg - HowlI saw the best minds of my generation destroyed

by madness, starving hysterical naked,

dragging themselves through the negro streets at dawn

looking for an angry fix,

angelheaded hipsters burning for the ancient heavenly

connection

To the starry dynamo in the machinery of night

Page 17: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Rock & Roll of the 50s

Page 18: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Rock & Roll of the 60s

Page 19: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Summer of Love - 1967

• Young people from all over the country went to San Francisco to listen to music, take drugs, and “be”

• Long haired men & women – called hippies• They brought these ideas back to their homes• The sensibilities of the youth did not jive with

those of their parents– Birth control, premartial sex

Page 20: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Woodstock

• 1969 – Music festival – Musicians that are part of this counterculture talk about political issues, drugs, rebellion.

• They speak out against the war in Vietnam

• People were openly defying societal norms by engaging in behaviors like taking drugs & having sex

Page 21: Social Changes 50s – 70s. Levittown Created after WWI because of demand for homes Developer, named Levitt, bought farms and converted them to suburban.

Anti-War Demonstrations

• As news of casualties rolled in, people became more agitated

• Anti-war protests rose on college campuses• Students march to Pentagon in 1967

– Try to storm Pentagon, hundreds arrested– Some protestors stick flowers in the barrels of rifles

• Kent State – 1970 – After Cambodia invasion, students protest at Kent. National Guard opens fire killing 4.


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