SmartPhonePhotographyBasicsForCommunicators

BillSmith(@wbsmith200)IABCToronto#ABer5

March23,2015

WhySmartphonePhotography?

•  TheneedforcontentisexponenMallyincreasingonsocialmedia.

•  Thecopyisimpeccablebutyouraudiencesalsowanttoseethepicture.

Doyouhaveeitherofthese?

WhatAppsAreAvailable?

What’sOnMyPhone?

IregularlyuseVSCOcamandGoogleSnapseedforimagecaptureandediMng.ForposMngimages:FlickrandInstagram,Facebook,TwiWerandmyblog.

Instagram

SpeakingofTwiWer

InsideAPhotoApp

ComposiMon:RuleofThirds

HowdoIGetRuleofThirds?

LeadingLines

ChoosingaCrop

Memory

•  ThelatestiPhonesandAndroidDeviceshaveupto128GBofflashmemory.

•  Realityis,apps,music,video,downloadedpodcastsalongwithphotosyoutookarememorypigs.

SoluMon:DropBox

•  Pla]ormneutral•  MulMpleUsers•  Greatforbothindividualsandbusinesses.•  Youcantetheryourphonetotheofficetosharephotos.

BackgroundReading•  SocialPhotography:ShootMoreShareMore,SpinSucks

Blog,December3,2013•  BusinessCaseforUsingInstagram,SpinSucksBlog,March

17,2015•  Peterwestphoto.com-Greatresourceforphotographers

andnonphotographersalikefromaveteranphotojournalistandreMredseniorcommunicator.

•  hWp://www.fastcocreate.com/3044097/these-9-pro-Mps-on-immaculate-composiMon-will-help-you-win-at-instagram?utm_source=facebook

•  Petapixel-Bothgear,newsandtutorials,bothsimpleandadvancedclass.