8/6/2019 Sip Final Ppt
1/17
Presentation
on
Alternate Coverage Model For P&G Products in
The Rural Areas of JharkhandUnder the guidance
of
Mr. Jagannath Mohanty
Presented byVijay Kumar Rai200810648P.G.D.M.
PGDM Summer Internship Presentation-2009
1
8/6/2019 Sip Final Ppt
2/17
OBJECTIVES
To find the alternate coverage model of P&G products in ruralarea of Jharkhand.
For finding out the problems which retailers are facing from P&G
Company?
To know that the retailers of rural area are fully aware about the
P&G products.
To know that the retailers are satisfied with products of P&G or
not.
8/6/2019 Sip Final Ppt
3/17
METHODOLOGY
Design of the Study
Data Collection
Primary Data Secondary Data
Sampling
8/6/2019 Sip Final Ppt
4/17
Limitations of the Study
Stipulated time assigned to me and concern officers have also less time for
quarries.
Some information was confidential which are not provided to me.
Analysis has been done as per the availability of data.
No proper knowledge of route created problems in reaching the rural areas.
Little co-operation of the some person due to conservative mind andorthodox in nature.
Some of the people were not well educated, so I faced problem ininterviewing them.
Sometimes respondent do not tell the truth.
8/6/2019 Sip Final Ppt
5/17
COMPANY PROFILE
Introduction
Products
8/6/2019 Sip Final Ppt
6/17
DATA ANALYSIS
Q. From how many years your store is running?
8/6/2019 Sip Final Ppt
7/17
Q.2. From how many years you are selling P&G product at your
store?
8/6/2019 Sip Final Ppt
8/17
Q.3. From where you get knowledge, idea, information aboutP&G products?
8/6/2019 Sip Final Ppt
9/17
Q.4. From where you get P&G products?
8/6/2019 Sip Final Ppt
10/17
Q.5. Which P&G product you sold most in a month?
8/6/2019 Sip Final Ppt
11/17
Q.6. How you feel by selling P&G product?
8/6/2019 Sip Final Ppt
12/17
Q.7. To whom you think the close competitor of P&G?
8/6/2019 Sip Final Ppt
13/17
Q.8. Remarks.
8/6/2019 Sip Final Ppt
14/17
CONCLUSION AND RECOMMENDATIONS
Most People gets idea about P&G products from daily news
paper
Maximum retail shops are running from 4-6 years but maximumretailers are selling P&G products from 2-4 years.
Wholesalers are the main source of getting P&G Products.
Tide and Head & Shoulder are having maximum demand inrural area of Jharkhand
Products of HUL are the major competitor of P&G product.
8/6/2019 Sip Final Ppt
15/17
Coverage should be enlarged.
Company should look in to the unavailability of the product at some places.
Regular visits should be done by the company people to make the retailersaware about the recent rate of products.
Company should conduct survey & marketing programs periodically.
8/6/2019 Sip Final Ppt
16/17
Create an awareness camp in rural area for P&G products.
Improve the channel of distribution of P&G products in ruralareas of Jharkhand.
Give an offer to sale to the retailer for convince them to sellthe products of P&G Company.
Spot delivery through company peoples / vans at least oncein a month and give a discount offer to sale to the ruralcustomer for creating awareness among the ruralcustomers.
Companys stockiest required in the locality for easy deliveryof product and to meet customers increasing demand.
8/6/2019 Sip Final Ppt
17/17