1. Mc ch v ngha chng trnh
2. Thi pht sng
3. Cch thc v cu trc thc hin
4. MC v khch mi
5. Rating
6. Chi ph nh ti tr
7. Quyn li nh ti tr
em li ngy sinh nht tht ngha v trn vn, cho nhng b c hon cnhkh khn nhng bit vn ln trong cuc sng
Sinh Nht Yu Thng l mt chng trnh hon ton phi li nhun. https://www.youtube.com/watch?v=-dV0bJVVub8
y l chng trnh mang tnh x hi cao. Gio dc tr em tinh thn yuthng v s chia l lnh m l rch
T6 T7
24 s
11
http://saotv.vn/video/detail/56180/sinh-nhat-yeu-thuong-sinh-nhat-phuong-hoang-va-phuong-huyen.html
https://www.youtube.com/watch?v=-dV0bJVVub8
Source: TNS Media Viet nam TV Audience Measurement December,2013
- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm kh gi: P 4 14 year old - Th trng TP. HCM
- th bin ng Rtg% trong cc khung gi 30 pht trong ngy- Nhm kh gi: P 25 45 year old - Th trng TP. HCM
TNG CHI PH CT PHIM T GII THIU
STT Quyn li xc nhnThi
lng tng
Khung giS
lng/ln
S ngy
Thi lng
Tng SL n gi
Thnh tinGim gi
Thnh tinGHI CH
Trc GG/show Sau GG
1 Trailer gii thiu mi tun:5 ln/3 ngy/ 1 tun. (22 tun) 1' -> 1'30" 7h00 - 21h00 5 3 5s 15 2,700,000 40,500,000 40% 24,300,000330 - 5s trailer
cho 5 thng
2 Panner 5s ".hn hnh ti tr CT ny" 5sSau chng
trnh 1 1 5s 1 2,700,000 2,700,000 40% 1,620,000 22 Pannel 5s
3 Logo xut hin b rt thm 5s Trong CT 1 5 5s 5 2,700,000 13,500,000 40% 8,100,000 110 logo
4 T gii thiu (1 - 3 pht) 3 pht 18h00 - 18h30 1 1 60s 1 18,900,000 18,900,000 40% 11,340,000 22 TGT
Chi ph cho 1 s 75,600,000 45,360,000
Chi ph 22 s - 5 thng 1,512,000,000 226,800,000
Chi ph khch hng ti tr cho 5 thng - 22 s 121,000,000
ROI 1249.59%
CHI PH CHO CHNG TRNH (p dng cho TVC 15S)
STT Quyn li xc nhnThi
lng tng
Khung giS
lng/ln
S ngy
Thi lng
Tng SL n gi
Thnh tin Gim gi
Thnh tinGHI CH
Trc GG/show Sau GG
1 Trailer gii thiu mi tun:5 ln/3 ngy/ 1 tun. (22 tun) 1' -> 1'30" 7h00 - 21h00 5 3 5s 15 2,700,000 40,500,000 40% 24,300,000330 - 5s trailer
cho 5 thng
2 Panner 5s ".hn hnh ti tr CT ny" 5sSau chng
trnh 1 1 5s 1 2,700,000 2,700,000 40% 1,620,000 22 Pannel 5s
3 Logo xut hin b rt thm 5s Trong CT 1 5 5s 5 2,700,000 13,500,000 40% 8,100,000 110 logo
4 TVC 15s 15s 18h00 - 18h30 1 1 15s 1 16,500,000 16,500,000 40% 9,900,000 22 TVC
Chi ph cho 1 s 73,200,000 43,920,000
Chi ph 22 s - 5 thng 1,464,000,000 878,400,000
Chi ph khch hng ti tr cho 5 thng - 22 s 314,600,000
ROI 465.35%
CHI PH CHO CHNG TRNH (p dng cho TVC 30S)
STT Quyn li xc nhnThi
lng tng
Khung giS
lng/ln
S ngy
Thi lng
Tng SL n gi
Thnh tinGim gi
Thnh tinGHI CH
Trc GG/show Sau GG
1 Trailer gii thiu mi tun:5 ln/3 ngy/ 1 tun. (22 tun) 1' -> 1'30" 7h00 - 21h00 5 3 5s 15 2,700,000 40,500,000 40% 24,300,000330 - 5s trailer
cho 5 thng
2 Panner 5s ".hn hnh ti tr CT ny" 5sSau chng
trnh 1 1 5s 1 2,700,000 2,700,000 40% 1,620,000 22 Pannel 5s
3 Logo xut hin b rt thm 5s Trong CT 1 5 5s 5 2,700,000 13,500,000 40% 8,100,000 110 logo
3 TVC 30s 30s 18h00 - 18h30 1 1 30s 1 22,500,000 22,500,000 40% 13,500,000 22 TVC
Chi ph cho 1 s 79,200,000 47,520,000
Chi ph 22 s - 5 thng 1,584,000,000 950,400,000
Chi ph khch hng ti tr cho 5 thng - 22 s 387,200,000
ROI 409.09%
1. 330 spots 5s trong trailer (1 > 130) gii thiu chng trnh vmi cc b n xem chng trnh trc khi pht sng. 5 ln/1ngy lin tuc 3 ngy.
2. 22 panel 5s Cng ty hn hnh ti tr chng trnh ny
3. 22 TGT (1 pht) or 22 TVC (30s/15s) qung co trong chngtrnh.
4. Logo nh ti tr xut hin nhiu ln trong CT, v khi b rt thmtrng thng.
5. MC cm n nh ti tr vo cui chng trnh.
6. PR trn website SaoTV, Facebook, Youtube.
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