CONTENTS:
M Plan
S Pavilion
L Exhibition CentersXL World EXPO
1733
35
4957
65
71
79
85
87
89
Introduction 1
1. Current Situation
1. Central Pavilion
2. Future Plan
2. 1937 Soviet EXPO Pavilion3. 1967 Soviet EXPO Pavilion4. Kirgizstan Representitive5. Chinese Pavilion6. Yakov Casttle
ConclusionHeritage Preservation
95
VDHKh in 2010
1
I am from Bengal. I came to Moscow for 20 years already, but I am still Bengal nationality. Since 15 years ago, I started to do electronics business. At first we were selling desktop, then video camera, now I am doing accessories. All the products are from Singapore where we could found cheaper purchase chan-nels.
The rent is cheaper, and here has became a cluster of digital electronis sell-ing. Lots of my friends also work here, you know, it’s very convenience if you have a network in a foreign country.
I don’t care working with any other nationalities. Because we are doing very specific business, with our own supplying channels. There’s no big competi-tion with anothers. We are happy to share the space together.
This is really becomes a problem. I heared that we need to gradually move out the pavilion from next year. There is a new plan for VDNKh development. Did you see in the east part, we already implement some new projects. I don’tknow about later, probably we will move to another places together, or even I will choose another business, for example, medical. You know I studied medi-cine as my major.
I don’t have a car here, it’s not very affordable for me. I use metro very day, spending 3 hours on the way.
Nothing for me. You know I just run a small business and needn’t big space even. I don’t care the quality or design of the building. Keeping out wind and rain is fine.
Arif
2
Market economy
Political expression
1991
3
Market economy
Political expression
2010
4
VDNKh 1950s’
5
The VVTs is still much better known by its Soviet-era name, VDNKh - the Exhibition of National Economic Achievements - and it remains a fascinating monument to Russia’s transitional period, a mixture of faded Soviet pomp and unregulated, rapacious capitalism.
It began life in 1939 as the All-Union Agricultural ExhibitionThe exhibition was housed in 250 buildings spread over 136 hectares, and attracted 4.5 million visitors in 1940 alone.
The exhibition had to be closed during the war years, and was only reopened in 1954, with the addition of the magnificent arch that stands at the main entrance and further exhibition pavilions that extended the area of the park to 207 hectares. Two years later, the All-Union Industrial Exhibition was opened on the same site and, in 1958, the Construction Exhibition was moved here, too, and all three were renamed VDNKh. In 1992, the park was given its cur-rent name and opened up to state joint stock enterprise.
The results were instantaneous and extraordinary: temporary kiosks and garish billboards spread like a rash across the park, in stark contrast to the grandiose Stalinist architecture of the original pavilions.
Nowadays the VVTs is a bizarre juxtaposition: part agricultural fair, part trade expo, part shopping centre and part street market, with amusements as di-verse as paint-balling and camel rides. The park itself is an intriguing example of 20th century landscaping and, even if they are a little the worse for wear, the buildings are still preposterously magnificent.
http://www.moscow.infoinfparks/vvts.
6
map of VDNKh in 1973
7
map of VDNKh in 2010
8
VDNKh 1948
9
10
main gate 2010
11
12
Structure of research
13
COMMERCIALIZATION
DISNEYLANDIZATION
COLONIZATION
POLITICAL CONCERN Thematic m
all Local market orient
ati
Int
erna
tion
al E
XPO center
Medical supplies Flower pavillion Koiks Agricultural m
achinery Open/Flea market Model houses
N
o.70&57 pavillion
Comm
ercial
Cul
ture
Bengal electronics
New
med
ia s
tudi
o
Market econom
y Rebuild great p
ower
ful s
tatu
s
Increase international business
The
city
of n
atio
ns
Amusement park Tourism Public space
Con
sum
eris
m m
us
eum
Children playgroud Temporary performance
Aq
uariu
m
W
axw
ork
But
terfly
collectio
n
850 wheel
Chinese pavillion
Com
mun
ism
her
itage
No.75 exhibition com
plex
Former republics’ representatives
Categorization of the cases
by scale
by theme
14
park with examples of �owers for exibition
histirical farm „Heritage”
park „Russia” in miniature
wellness centre
recreation area
life quality centreinnovation campuspath of nations
group of o�ces
hotels
hotel
culture forum
experimental centre of �ights and diving simulation
centre of business and training support
centre of mastery artsconference centre
academy of life quality sciences
agricultural business schoolcross media centre
exibition hall B2B
expo catering
exibitions and market pavilions
traid
museum of sounds and video, archives
Irina Viner'scentre of eurhythmics
theme hotel
Developement project phases
theme pavilions
summer stagefruit,landscape objects
green theatre
music theatre(Moscow pavilion)music theatre
parking
o�ces
centre of life quality, o�ces, hotels
traid
entertaining centre
path of Glory
gardens
path of nations,pavilions of CIS contries
house and o�ce of the future
museum of plants and people
agricultural and �ower complex, gardening centre
pavilion Space
green planet museum
grocery world
1939
1954
1956
1959
1992
1997
2002
2009
2010
MA
RK
ET
EC
ON
OM
Y D
RIV
EN
CU
LTU
RE
EX
CH
AN
GE
SO
CIA
L IN
TE
GR
AT
ION
PO
LIT
ICA
L E
XP
RE
SS
ION
VDNKH HAD CELEBRATED SOVIET CITIZENS AS PRODUCERS
COMMERCIALIZATION
DISNEYLANDIZATION
DETERIORATION
SELF-REPRESENTATION
GENTRIFICATION
VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS FUTURE?
OP
EN
ING
OF
TH
E E
XH
IBIT
ION
OF
AG
RIC
ULT
UR
E
Its purpose has become wide propaganda of the achievements in agriculture. The architectural image of the Exhibition had radically changed. In result of great construction work, its area was noticeably increased - up to 207 ha.
USSR Council of Ministers adopted a Decree on integration of the agricultural, industrial and construction exhibitions into the All-Union Exhibition of People's Economic Achievements, which reflected all basic benchmarks in the life of the country, such as Yuri Gagarin's first flight into space, construction of the Baikal-Amur railroad.
The federal government owns a 70 percent stake in the All-Russia Exhibition Center, with the remaining 30 percent belonging to City Hall.
The wheel was built for Moscow 850 anniversary. At the time of its construction, Moscow-850 was the tallest extant Ferris wheel in Europe
The new pedestal is not simple, but filled with: a theater, exhibition hall, artgalereey, artistic cafes. Trade will not be allowed here, promised to Yuri Luzhkov, the only objects of cultural significance.
The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called "Alley of Nations". In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the "Alley of Nations" can, in particular the BRIC countries (India, Brazil, China) and other states. The second trend - the so-called "Innovation Campus", a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy. The third direction - entertainment and commercial - is the code name "Center for Quality of Life." All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists. The fourth line - "Recreation Area", which will be formed as an educational, entertainment and recreational complex. It will include gardens, parks and flower gardens may be located next to the Botanical Garden of the Academy of Sciences, a cascade of pools, sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.
"I want to draw the attention of colleagues in the proposal, which made the Russian Federation. We offer very com- petitive and maybe even the unusual conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year "- said the head of the Russian government.
New complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.
The Russian Government offered beneficial terms for transfer of those pavilions, where the former repub- lics’ expositions had been held, to the respective CIS
demonstration of successes in industry and open areas demonstrating new technology samples.One of the main pavilions of the industrial exhibition became the Machine-building Pavilion
OP
EN
D F
OR
TH
E 1
ST
TIM
E A
FTE
R W
AR
MO
SC
OW
850
CIS
CO
UN
TR
IES
’S R
EP
RE
SE
NTA
TIV
ES
RE
VIV
E
NO
.75
EX
HIB
ITIO
N C
OM
PLE
X C
OM
PLE
TIO
N
PU
TIN
IN
VIT
ED
CIS
CO
UN
TR
IES
RE
TU
RN
BA
CK
TO
VV
T
ALL
-UN
ION
EX
HIB
ITIO
N O
F P
EO
PLE
’S E
CO
NO
MIC
AC
HIE
VE
ME
NT
S
STA
TE
JO
INT-
STO
CK
CO
MPA
NY
CO
MP
LET
IIO
N
INT
ER
NA
TIO
NA
L E
XH
IBIT
ION
CO
MP
LEX
WO
RK
ER
AN
D K
OLK
HO
Z W
OM
AN
RE
TU
RN
ED
FUT
UR
E M
AS
TE
RP
LAN
OP
EN
ING
OF
ALL
-UN
ION
IN
DU
ST
RIA
L E
XH
IBIT
ION
International Exhibition Complex complex total area of 188 000 sq.m
2020
theme hotel
cross media centreagricultural business school
museum of sounds and video
experimental centre of flights and driving simulationhistirical farm ‘heritage’
centre of business and training support
eurhythmics centre
green planet museumofficesmusic theatre
conference centre
entertaining centre
15
park with examples of �owers for exibition
histirical farm „Heritage”
park „Russia” in miniature
wellness centre
recreation area
life quality centreinnovation campuspath of nations
group of o�ces
hotels
hotel
culture forum
experimental centre of �ights and diving simulation
centre of business and training support
centre of mastery artsconference centre
academy of life quality sciences
agricultural business schoolcross media centre
exibition hall B2B
expo catering
exibitions and market pavilions
traid
museum of sounds and video, archives
Irina Viner'scentre of eurhythmics
theme hotel
Developement project phases
theme pavilions
summer stagefruit,landscape objects
green theatre
music theatre(Moscow pavilion)music theatre
parking
o�ces
centre of life quality, o�ces, hotels
traid
entertaining centre
path of Glory
gardens
path of nations,pavilions of CIS contries
house and o�ce of the future
museum of plants and people
agricultural and �ower complex, gardening centre
pavilion Space
green planet museum
grocery world
1939
1954
1956
1959
1992
1997
2002
2009
2010
MA
RK
ET
EC
ON
OM
Y D
RIV
EN
CU
LTU
RE
EX
CH
AN
GE
SO
CIA
L IN
TE
GR
AT
ION
PO
LIT
ICA
L E
XP
RE
SS
ION
VDNKH HAD CELEBRATED SOVIET CITIZENS AS PRODUCERS
COMMERCIALIZATION
DISNEYLANDIZATION
DETERIORATION
SELF-REPRESENTATION
GENTRIFICATION
VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS FUTURE?
OP
EN
ING
OF
TH
E E
XH
IBIT
ION
OF
AG
RIC
ULT
UR
E
Its purpose has become wide propaganda of the achievements in agriculture. The architectural image of the Exhibition had radically changed. In result of great construction work, its area was noticeably increased - up to 207 ha.
USSR Council of Ministers adopted a Decree on integration of the agricultural, industrial and construction exhibitions into the All-Union Exhibition of People's Economic Achievements, which reflected all basic benchmarks in the life of the country, such as Yuri Gagarin's first flight into space, construction of the Baikal-Amur railroad.
The federal government owns a 70 percent stake in the All-Russia Exhibition Center, with the remaining 30 percent belonging to City Hall.
The wheel was built for Moscow 850 anniversary. At the time of its construction, Moscow-850 was the tallest extant Ferris wheel in Europe
The new pedestal is not simple, but filled with: a theater, exhibition hall, artgalereey, artistic cafes. Trade will not be allowed here, promised to Yuri Luzhkov, the only objects of cultural significance.
The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called "Alley of Nations". In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the "Alley of Nations" can, in particular the BRIC countries (India, Brazil, China) and other states. The second trend - the so-called "Innovation Campus", a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy. The third direction - entertainment and commercial - is the code name "Center for Quality of Life." All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists. The fourth line - "Recreation Area", which will be formed as an educational, entertainment and recreational complex. It will include gardens, parks and flower gardens may be located next to the Botanical Garden of the Academy of Sciences, a cascade of pools, sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.
"I want to draw the attention of colleagues in the proposal, which made the Russian Federation. We offer very com- petitive and maybe even the unusual conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year "- said the head of the Russian government.
New complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.
The Russian Government offered beneficial terms for transfer of those pavilions, where the former repub- lics’ expositions had been held, to the respective CIS
demonstration of successes in industry and open areas demonstrating new technology samples.One of the main pavilions of the industrial exhibition became the Machine-building Pavilion
OP
EN
D F
OR
TH
E 1
ST
TIM
E A
FTE
R W
AR
MO
SC
OW
850
CIS
CO
UN
TR
IES
’S R
EP
RE
SE
NTA
TIV
ES
RE
VIV
E
NO
.75
EX
HIB
ITIO
N C
OM
PLE
X C
OM
PLE
TIO
N
PU
TIN
IN
VIT
ED
CIS
CO
UN
TR
IES
RE
TU
RN
BA
CK
TO
VV
T
ALL
-UN
ION
EX
HIB
ITIO
N O
F P
EO
PLE
’S E
CO
NO
MIC
AC
HIE
VE
ME
NT
S
STA
TE
JO
INT-
STO
CK
CO
MPA
NY
CO
MP
LET
IIO
N
INT
ER
NA
TIO
NA
L E
XH
IBIT
ION
CO
MP
LEX
WO
RK
ER
AN
D K
OLK
HO
Z W
OM
AN
RE
TU
RN
ED
FUT
UR
E M
AS
TE
RP
LAN
OP
EN
ING
OF
ALL
-UN
ION
IN
DU
ST
RIA
L E
XH
IBIT
ION
International Exhibition Complex complex total area of 188 000 sq.m
2020
theme hotel
cross media centreagricultural business school
museum of sounds and video
experimental centre of flights and driving simulationhistirical farm ‘heritage’
centre of business and training support
eurhythmics centre
green planet museumofficesmusic theatre
conference centre
entertaining centre
16
17
18
19
20
12
5
10
8
7
11
14
1518
20
21
23
22
24
25
26
31
32
34
55
57
58
5964
66
6768
71 75
70
1 consumer goods2 consumer goods3 business4 consumer goods5 Kirgizstan representative6 consumer goods7 agricultural product8 agricultural product9 cinema10 Belarus representative11 consumer goods12 consumer goods13 medical pavilion14 consumer goods15 consumer goods16 agricultural product17 empty18 Belarus representative19 consumer goods20 exhibition 21 exhibition 22 business storage23 glasses wholesale (chinese)24 glasses wholesale (chinese)25 empty26 exhibition 28 honey shop29 agricultural product30 agricultural product31 business (Bengal) 32 consumer goods33 empty34 media studio36 business37 business38 business40 empty41 empty42 agricultural product43 horsing45 business46 business47 empty48 empty49 honey shop50 restaurant51 empty52 business54 empty55 exhibition 56 empty57 exhibition 58 exhibition 59 consumer goods60 ice skating61 empty62 music63 agricultural product64 consumer goods66 consumer goods67 consumer goods
71 consumer goods
68 Armenia representative69 exhibition 70 exhibition
75 exhibition 74 administration73 administration
69
73
52
36 3738
54
62
61
63
60
42
29
17
12
13
4
3
69
16
19
30
28
51 48
56
4950
40 41 43
45
46
47
74
33
Plan 2010
12
5
10
8
7
11
14
1518
20
21
23
22
24
25
26
31
32
34
55
57
58
5964
66
6768
71 75
70
1 consumer goods2 consumer goods3 business4 consumer goods5 Kirgizstan representative6 consumer goods7 agricultural product8 agricultural product9 cinema10 Belarus representative11 consumer goods12 consumer goods13 medical pavilion14 consumer goods15 consumer goods16 agricultural product17 empty18 Belarus representative19 consumer goods20 exhibition 21 exhibition 22 business storage23 glasses wholesale (chinese)24 glasses wholesale (chinese)25 empty26 exhibition 28 honey shop29 agricultural product30 agricultural product31 business (Bengal) 32 consumer goods33 empty34 media studio36 business37 business38 business40 empty41 empty42 agricultural product43 horsing45 business46 business47 empty48 empty49 honey shop50 restaurant51 empty52 business54 empty55 exhibition 56 empty57 exhibition 58 exhibition 59 consumer goods60 ice skating61 empty62 music63 agricultural product64 consumer goods66 consumer goods67 consumer goods
71 consumer goods
68 Armenia representative69 exhibition 70 exhibition
75 exhibition 74 administration73 administration
69
73
52
36 3738
54
62
61
63
60
42
29
17
12
13
4
3
69
16
19
30
28
51 48
56
4950
40 41 43
45
46
47
74
33
Plan 2010 22
Flooding of Commercial
23
24
26
27
United Nations
28
29
source: http://www.vvcentre.ru/
30
In contrast with official statistic, the visitors to VDNKh are mainly elder people and children, with relatively lower income and education backgroud.
Visitors’ route
shopper
exhibition visitortourist
32
The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called “Alley of Nations”. In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the “Alley of Nations” can, in particular the BRIC countries (India, Brazil, China) and other states.
The second trend - the so-called “Innovation Campus”, a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy.
The third - entertainment and commercial - is the code name “Center for Quality of Life.” All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists.
The fourth line - “Recreation Area”, which will be formed as an educational, entertainment and recreational complex. It will include gardens,sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.
33source: http://www.vvcentre.ru/
34
The International Exhibition Complex modern exhibition center with total area of 188 000 sq.m The first pavilion of the International Exhibition Complex complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.
The federal government owns a 70 percent stake in the All-Russia Exhi-bition Center, with the remaining 30 percent belonging to City Hall.
Require the mobilization of all avail-able funding sources, including the budget of the Russian Federation, regional and departmental budgets, finance, businesses, bank and other loans, investment projects, mixed-financing with the actual VVT.
source: http://www.vvcentre.ru/
Time passed, and the symbol remained. The same pavilion, which stood on the steps of the leaders of the party and govern-ment. It’s like a metaphor for the whole current of life. The ma-jestic architecture, the tall spire of the outside, but inside as if “Cherkizon” is still alive. Then sell underwear, blouses, Taser, donuts. Dark-skinned people with dificulty speaking in Russian, resale of used photographic and video equipment, not very much interested in its origin..
35
36
37
Interior of central pavilion
38
1st floor
basement
2nd floor
3rd floor
Bengal electronics
Chinese silk
Russian clothes
Kazakhstan clothes
Bengal office
Administration
Armenia canteen
Russia cinema
Tajikistan handcraft
Russia souvenir
Underground storage of C
hinese goods
39
Occupied by different nations
How long have you been in this pavilion?Since 2005, I moved in VDNKh from Gorbushka which is another market sell-ing electronics.
Why do you choose here with your business?The rent is cheaper, and here has became a cluster of digital electronis sell-ing. Lots of my friends also work here, you know, it’s very convenience if you have a network in a foreign country.
How do you like working with another migrants?I don’t care working with any other nationalities. Because we are doing very specic business, with our own supplying channels. There’s nobig competition with anothers. We are happy to share the space together.
How is your business here, are your customer from local neighborhood ?Quite good, I have some certain customer. They are from all the places in Moscow, because our products are very competitive. But not very business is good here. About 30% are very oating, but mostly are stable.
If they stop renting the pavilions, what should you do?This is really becomes a problem. I heared that we need to gradually move out the pavilion from next year. There is a new plan for VDNKh development. Did you see in the east part, we alreadimplement some new projects. I don’t know about later, probably we will move to another places together, or even I will choose another business, for example, medical. You know I studied medi-cine as my major.
What is the best part do you think in VDNKh?hehe, not really. I only came to central pavilion and No.22 pavilion where is my storage there.
How do you come to work, by car or metro?I don’t have a car here, it’s not very aordable for me. I use metro very day, spending 3 hours on the way.
What do you think for VDNKh should be improved?Nothing for me. You know I just run a small business and needn’t big space even. I don’t care the quality or design of the building. Keepingout wind and rain is fine.
40
41
I am from Bengal, and stadied architecture in Vladimir. But I only worked as architect for one year in India. Because you can not get so much money than trading. I am living not far from here, that’s why I work here. Foun-tain of Friendship is my favourite place in VDNKh.
42
43
‘Heart in heart’
This is a church. I am not interested with outside and atmosphere of commerce, but I do like the people, they are kind and nice. The ‘church’ is in the heart of central pavilion, and central pavilion is the heart of VDNKh. We started since 10 years ago. This is a Stalinist style building, but now it isn’t Soviet time anymore, so it represts Russia. I don’t know in future if they transform the pa-vilion into exhibition hall, we need to follow the government.In pavilion No.69, No.70, there are monthly religions EXPO, each time about one week.
44
45
I am from Pakistan and came here for 3 years. There was a public point to ask peo-ple come here to operate shops although the rent is not cheaper. The business here is not very good but a bit better than anotherplaces. Our costumers from all of Moscow, they knows my goods quite well. Everything is beautiful in the park but I don’t know this central pavilion is national heritage.
46
47
I am working in VDNKh for 2 years, but exactly in this shop. For this Chinese shop, only started 2 months ago. I need to spend 1 hour by metro to come here everyday.Owner of the shop is Russian, only becauseof Chinese goods are popular here. There are lots of dierent nationalities working here, more than 30% from Bengal and also peo-ple from fomer USSR countries and China. For me it’s ok to work with another nationali-ties, although the language barriers, but we could understand each other. Recent years, less and less poeple come here , business are getting worse.
48
The organization of the EXPO had placed the German and the Soviet pavilion direcly across each other. Speer had a clan-destine look at the plans of So-viet pavilion, and designed the German pavilion to represent a bulwark against Communism.
51
At the opening day of the EXPO, only German and the Soviet pa-vilions were completed. This as well as the fact that the two pa-vilions faced each other, turned the exhibtion into somewhat of a personal competition between the two great ideological rivals.
52
Soviet Union pavil-ion of World’s Fair of 1937 in Paris.to bring a monu-mental composi-tion of socialist realist confidence to the heart of Paris
After the fair Worker and Kolkhoz Woman was relocated to Moscow where it was placed just outside the VDNKh
53
The sculpture was removed for restoration in the autumn of 2003 in preparation for Expo 2010. The restored statue uses a new pavilion as its pedestal, increasing its total height from 34.5 meters (the old pedestal was 10 me-ters tall) to 60 meters
54
National Symbol Comes Back
59
Sketch of Melnikov 1962
60
61
photo by Denis Leontiev
After 1967 Montreal EXPO, Soviet Union Pavilion also shipped back to Moscow and ressem-bled in VDNKh, just like 1937 Paris EXPO Pavilion, after that the pavilion transformed into a exhibition hall. There is Russian Orthodox Fair happens every month, each time lasted one week.
Churches and monasteries bring their agriculture product, religious icon, books, etc...the pavilion indeed became a ‘Church’.However, it is very interesting to take a insight of future masterplan of VDNKh, the government plan to develop this site into ‘Innovative campus’ which consisted of modern exhibition halls, offices, forum and so on. But the embarrassed situation is that nobody knows where should this pavilion be re-located.
62
63
Orthodox Fair 5.2011
64
Krigizstan representative
65
66
Before 1963,each Union Republic had its own pavilion at the VDNKh. This tradition is to be revived – on October 7, 2002 the CIS Council of the Heads of States and Govern-ment resolved to organize permanent exhibitions of the CIS countries.
67
The Russian Government offered beneficial terms for trans-fer of those pavilions, where the former republics’ exposi-tions had been held, to the respective CIS countries. Today, the commercial & exhibition centers of Armenia, Belarus and Kyrgyzstan are restored and operate successfully.
68
At the Council of Heads of Government of the Common-wealth, he reiterated Russia’s offer to lease for 50 years for a nominal fee to CIS countries of the former republics of the USSR pavilion at the Exhibition Centre.
Vladimir Putin invited the CIS countries to return to their historical pavilions at VVC, 2010
69
Vladimir Putin invited the CIS countries to return to their historical pavilions at VVC, 2010
“I want to draw the attention of colleagues in the propos-al. We offer very competitive and maybe even the unusu-al conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year ”
70
73
74
I am from China, Yunnan province. I was living in Russia for 12 years already. All the stuffs were transported by train from China. In the whole VDNH, there is only one Chinese food store. My ccustomers maily are Russian, there are not many Chinese people are living near here. I like this place, many elder Russian house wife like shop-ping here. I don’t have any advertisement about my store, all the people come here are old customers.
75
I came to VDNKh for 10 years ago doing trinket business. I belong to first group of Chinese trader after Soviet Union fall. VDNKh is the first market for Chinese trad-ing, even earlier than Cherkizon market. It is a window for Chinese goods in Moscow. 3 years ago, they gradually closed the pavil-ions. Some of them are empty, some turned into representitives. Many people already known this place, known me, know my stuffs, I don’t want to move to a new place. If they have a future plan to kick us off, be a foreigner, I don’ have any choices. But, they said the shops would be shut down many-times already, never happend, who knows the future. I hope tragedy of Cherkizon never happed again.
The pavilions are in very poor condition, only exterior looks ok. Generally, business is dcreasing but rent is increasing...I don’t wanna show in front of camera, it’s dangerous for us in Mosocw.
76
77
I love VDNKh, that’s why I work here more than15 years. I am living in Moscow region and need to spend one hour to get here. In this 15 years, we could get less and less money and less customers. In Soviet time, VDNKh is more interesting, there were lots of exhibitions and no any commercials. It will be better to transform this place back to culture and exhibition place like Soviet time.
78
Secret Invasion
79
According to Forbes, this palace built in the style Psevdovenet-sianskom from businessman Yakov Yakubov - the owner of nu-merous restaurants, shops and the now-closed casino” Crown “and” Goldan Palace. Mr. Yakov Yakubov built for himself, his numerous children and grandchildren right on the territory of the VDNKh. The three-storey building area of several thousand square meters of beautifully situated on the banks around the pond between the pavilion “Fishing” and the pavilion of Rabbit and fur farming without house number or address. . Structure surrounded by a high fence, guarded by his armed men.
80
There are not less than 30 bedrooms, swimming pool, sauna and elegant banquet hall for 150 persons. The abuilding permits was never asked, everything was decided in the high offices of the capital.Earlier this place was a boat station. Three years ago (2004), there was heavy equipment, boat station razed to the ground, and began a grand building. Less than a year later came the miracle of architectural thought. Since then, the man-sion became frequent guests of high-ranking officials, politicians and the “star” singers.
http://compromat.ru/page_20690.htm
81
Fight two major ideas. First - to create a modern amusement park with a restored Soviet flavor.
Another idea - to make the exhibition and business platform for investment forums and demonstration areas, corpora-tions, and the former Soviet republics.
VDNKh territory is larger than country of Mo-naco. Truly the golden land. Could bring bil-lions or profit, or work on the country’s image.
82
83
We are from a town which is about 400 km far from Moscow. Every time we came to Moscow we do visit VDNKh, this tradition since 1975. Even we only have several hours in Moscow, we just choose VDNKh to go. In the early of 90’s, this is the only place for the people from cities around Moscow to buy food. There’s a joke about ‘Green Trian’ commuting between the cities and Moscow, because people carried sausages, wine, food everyday.
84
Now I came here for 2 main things, one is Gothic stuff, another one is wine, there is some special wine which i like it very much. I also like the fountain, every time i came here i took a picture infront of fountain, which lasted 17 years already. The change of this 30 years are neither good nor bad, but it changed, commercilised.
86
87
Soviet Monuments Preservation and Transformation
90
91
92
93
Deterioration of Architectural Quality
94
CONSUMER GOODS
AGRICULTURAL PRODUCT
MUSEUM OF SOUNDS AND VIDEO
EURHYTHMIC CENTER
GREE PLANET MUSEUM
MUSEUM OF FARM HERITAGE
CROSS MEDIA CENTER
EXPERIMENTAL CENTER
GLASSES WHOLESALE
BIOLOGY PAVILION
TIMBER INDUSTRIAL
ELECTRICITY ENGINEERING
SHEEP BREEDING
BEE KEEPING
PHYSICS PAVILION
MEDICAL PAVILION
RESTAURANTS
HONEY SHOPSFOMER USSR REPUBLICS’ REPRESENTATIVES
FOMER USSR REPUBLICS’ REPRESENTATIVES
AGRICULTURAL BUSINESS SCHOOL
CENTER OF BUSINESS AND TRAINING SUPPORT
INTERNATIONAL EXHIBITION AND TRAD AFFAIRS
PUBLIC SPCE WITH VAST GREENERY LANDSCAPE
INTERNATIONAL EXHIBITION AND TRAD AFFAIRS
PUBLIC SPACE WITH VAST GREENERY AND AMUSEMENT PARK
BUSINESS
OFFICES
STORAGE
THEME HOTEL
SOUVENIR
MUS
IC THEATER
FARM
ANIMALS
PROPAGANDAIDEOLOGY
1939-1991
1991-2012
2012-203095
96
VDNKH HAD CELEBRATED SO-VIET CITIZENS AS PRODUCERS
VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS
?
97
Chaotic demoncracy
Oligarch system Derzhavnost (holding power)
Freedom without law control Political stability
Managed or guided democracy Western democracy
Searching for the political model
Communist dictatorship
Centralize
National proud
Flea market
CentralizeDecentralize Decentralize?
Defeat of Communism Patriotism
Order OrderFree Free
Mixed useCountry image
Bussiness
98
Chaotic demoncracy
Oligarch system Derzhavnost (holding power)
Freedom without law control Political stability
Managed or guided democracy Western democracy
Searching for the political model
Communist dictatorship
Centralize
National proud
Flea market
CentralizeDecentralize Decentralize?
Defeat of Communism Patriotism
Order OrderFree Free
Mixed useCountry image
Bussiness
FROM EMPIRE TO SHOPPING
An ancient (imperial) dream transformed in a chaotic assemblage of commercial practices
An example of schizophrenia and separation between body and soul
PRESERVATION
In Moscow’s future, will a diffuse and chaotic shopping be the best solution to preserve and conserve the memory of a lost past?
Will commerce become a form of amnesia? And a form of preserva-tion?