We Create Online Businesses That Generate Results!
Search Engine Optimization: An OverviewSearch Engine Optimization: An Overview
1116 Coiner Ct. City of Industry, CA 91748 (626) 810‐3763
Lollicup: From Traditional Success to Online SuccessHow Cybertegic
Helped Lollicup
become a multi‐million dollar e‐businessLollicup: From Traditional Success to Online Success
How Cybertegic
Helped Lollicup
become a multi‐million dollar e‐business
2000
2003
Phase One
Phase Two
Phase Three
Lollicup: From Traditional Success to Online SuccessHow Cybertegic
Helped Lollicup
become a multi‐million dollar e‐businessLollicup: From Traditional Success to Online Success
How Cybertegic
Helped Lollicup
become a multi‐million dollar e‐business
The Results…
• 120% annual growth in online sales during the first 3 years of
online
operations. Today, Lollicup
achieves an overall annual sales revenue in the
millions of dollars
• Visitor traffic grew from 600 visitors monthly to over 290,000
visiting
customers per year
• PPC marketing conversion rate increased from 1.5% to over 8% after six
months
• After one year of SEO marketing, Lollicup
was listed in the top 10 Google
search results under “boba
supplier”
and “coffee syrup supplier,”
both highly
competitive keywords
• CupDepot
was listed in Google’s top 10 search results under “plastic cups”
and “paper cups”
• Consistent readership of 15%+ for email marketing campaign• Product advertisements seen in major search engines and shopping
comparison sites
The Results…
• 120% annual growth in online sales during the first 3 years of
online
operations. Today, Lollicup
achieves an overall annual sales revenue in the
millions of dollars• Visitor traffic grew from 600 visitors monthly to over 290,000
visiting
customers per year• PPC marketing conversion rate increased from 1.5% to over 8% after six
months• After one year of SEO marketing, Lollicup
was listed in the top 10 Google
search results under “boba
supplier”
and “coffee syrup supplier,”
both highly
competitive keywords• CupDepot
was listed in Google’s top 10 search results under “plastic cups”
and “paper cups”• Consistent readership of 15%+ for email marketing campaign• Product advertisements seen in major search engines and shopping
comparison sites
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Cybertegic’s Background & Expertise♦ Google, Yahoo, and Microsoft Certified Marketers
♦
Staff is backed up with work experience from Fortune 500
companies (Yahoo, Nestle, Boeing, Verizon, etc.)
♦ Top executives are equipped with MBA education
♦
We Have Helped Many Companies Establish Multi‐Million
Dollar Businesses Online!
What We DoWhat We Do
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
E –
Commerce Site Development | Top Placements in Search Engines
Build Professional Websites
Generate Customers for Businesses
Grow Online Businesses
Build Professional Websites
Generate Customers for Businesses
Grow Online Businesses
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Some of Our Clients
Internet Users in the WorldInternet Users in the World
Internet Penetration RatesInternet Penetration Rates
Philippine Digital LandscapePhilippine Digital Landscape
Search Continues to Rise!Search Continues to Rise!
Philippine Ecommerce is on the Rise!Philippine Ecommerce is on the Rise!
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
The TrendThe Trend
Internet User Population is Increasing Rapidly
Philippine Ecommerce is Rising
Search Remains a Dominant Online Behavior
Great news, but how do we
capitalize on this trend?
Great news, but how do we
capitalize on this trend?
How
Top 500 Online Retail Businesses
Find Their CustomersHow
Top 500 Online Retail Businesses
Find Their Customers
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Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
What is
ES O ?
CybertegicInternet Business Consultants1116 Coiner Ct.Rowland Heights, Ca 91748
626.810.3763
PPC Keyword AdsOrganic (SEO)
Listings
What Are PPC Keyword Ads?What Are PPC Keyword Ads?
Every Keyword has a Price Tag!Every Keyword has a Price Tag!
Every Keyword has a Price Tag!Every Keyword has a Price Tag!
1,830,000 x 2% x
$1.51
= $ 55,266!
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Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
TheNEED
for
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
To lower advertising cost
Search Engine Market ShareSearch Engine Market Share
As of Jan 2012, Google registers 3 Billion+ searches/day!
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Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
To be found in search engines
THERE’S NO SHORTAGE OF CUSTOMERS
THERE’S NO SHORTAGE OF CUSTOMERS
Google Organic Click‐Through RateGoogle Organic Click‐Through Rate
33,100 x
36.4% = 12,048 visitors per month
Google Page 1, Top 1
33,100 x 2.2% = 728 visitors per month
Google Page 1, Top 10
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
To increase web traffic
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
E –
Commerce Site Development | Top Placements in Search Engines
How to do
and make your business grow
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Assemble Your A-Team!Assemble Your A-Team!
To The Moon!
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
E –
Commerce Site Development | Top Placements in Search Engines
Estimated 164+ elements that affect Google
ranking
♦
Title tag♦
Meta tag♦
Alt tag♦
Domain age and name♦
Site speed♦
Site traffic level♦
Dynamic URL versus Static URL♦
Site navigation structure♦
Internal link structure♦
External links♦
And more………….
Estimated 164+ elements that affect Google
ranking
♦ Title tag♦ Meta tag♦ Alt tag♦ Domain age and name♦ Site speed♦ Site traffic level♦ Dynamic URL versus Static URL♦ Site navigation structure♦ Internal link structure♦ External links♦ And more………….
The Three Main Components of SEO (Simplified Version)The Three Main Components of SEO (Simplified Version)
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Website Content
• Is It Themed Properly?• Does It Have Good Content?• Does It Have New Content
Constantly? • Is It Search Engine Optimized
Correctly?
Website Content
• Is It Themed Properly?• Does It Have Good Content?• Does It Have New Content
Constantly?• Is It Search Engine Optimized
Correctly?
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Technical Infrastructure
• Site Speed? (Google Caffeine Asked For It!)
• Do You Have a Sitemap?• Proper Redirect?• Have Robot.txt
file?
• HTML Code W3C compliant?• Dynamic URLs?• Eliminated Duplicated Content?
Technical Infrastructure
• Site Speed? (Google Caffeine Asked For It!)
• Do You Have a Sitemap?• Proper Redirect?• Have Robot.txt
file?
• HTML Code W3C compliant?• Dynamic URLs?• Eliminated Duplicated Content?
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Your Site Popularity
• What is Site Popularity?• External Links• Authority Sites
• Directories, Blogs, Forums,
Bookmark, News Sites, and
more….
• Do Not Buy Links!
Your Site Popularity
• What is Site Popularity?• External Links• Authority Sites
• Directories, Blogs, Forums,
Bookmark, News Sites, and
more….
• Do Not Buy Links!
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Top Trick: Perseverance!
• Build your popularity naturally and with the right method!
• Continue to provide good content
• Distribute good information through Blogs, Facebook, Twitter,
RSS feeds…etc.
Top Trick: Perseverance!
• Build your popularity naturally and with the right method!
• Continue to provide good content
• Distribute good information through Blogs, Facebook, Twitter,
RSS feeds…etc.
Advanced Website Marketing | SEO | PCC | Email | Social MediaE –
Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
E –
Commerce Site Development | Top Placements in Search Engines
Top Trick: Perseverance!
• Constantly perform on‐site optimization
• Broken links, title tags, meta tags,
h1, h2, h3 tags, image alt tags
• Work as a team. SEO is not meant to be done alone.
Top Trick: Perseverance!
• Constantly perform on‐site optimization
• Broken links, title tags, meta tags,
h1, h2, h3 tags, image alt tags
• Work as a team. SEO is not meant to be done alone.
Monitor your SEO campaign and your competitors’, too!Monitor your SEO campaign and your competitors’, too!
Monitor your SEO campaign and your competitors’, too!Monitor your SEO campaign and your competitors’, too!
Monitor your SEO campaign and your competitors’, too!Monitor your SEO campaign and your competitors’, too!
Study, Study, Update, Update!Study, Study, Update, Update!
DO IT RIGHT!DO IT RIGHT!
SEO is a Marathon, NOT
a Race!
Some Rankings Cybertegic
Achieved with SEOSome Rankings Cybertegic
Achieved with SEO
Business Website Keyword Google
Ranking
Internet Marketing www.cybertegic.com Internet marketing seo
services 1 ‐
3
Internet Marketing www.cybertegic.com Internet marketing services
company 1 ‐
3
Coffee & Tea Solutions www.lollicupstore.com Bubble tea franchise 1 ‐
3
Packaging Solutions www.bestpack.com Carton sealer 1 ‐
3
Rings Wholesaler www.cerijewelry.com Wholesale rings 1 ‐
3
Women’s Shoes and Apparel www.makemechic.com Cute boots 1 ‐
3
Women’s Shoes and Apparel www.makemechic.com Online boutique for women 1 ‐
3
Plastic & Paper Cups Importer www.cupdepot.com Paper hot cups 1 ‐
3
Led Sign Manufacturer www.megasigninc.com LED sign 1 ‐
3
More results available at www.cybertegic.com
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Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media
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Commerce Site Development | Top Placements in Search Engines
Thank YouPlease feel free to ask me any questions.
Email: [email protected]