SEO ECOMMERCESEO meetup Nov. 13th 2013
Matt HarringtonLead SEO/Marketing at Wagento.com
Top Ecommerce PlatformsTom Robertshaw Survey of Alex Top 1 Million ecommerce sites:
http://tomrobertshaw.net/2013/03/feb-2013-ecommerce-survey/
Definitions
SEO
Ecommerce
SEO For EcommerceSite Structure/Organization – keep it logical
URLs – descriptive ones are much better than “…/pageID=87”
Products – description and meta content
Images – always use alt tags, be descriptive
Sitemaps – generate and submit to search engines full product catalog
Robots.txt files – exclude directories, include sitemap location
Videos – (There are sites and services other than YouTube)
SEO For EcommerceConsider Responsive Designs – mobile optimized has advantage
Social Media - SMO
Manage Redirects – 301 and 302
Be Creative with 404s – defaults are usually bad
Avoid Duplicate Content – use Redirects and rel=“canonical”
Special Offer Pages – don’t delete, just change content
Use Third party Modules/Plugins – they will make your life easier
SEO BENEFITS Reduce Overall Marketing Expense
Increase unpaid traffic to website
Increase revenue from unpaid traffic to site
Help improve conversion rates and improve website usability
SEO results can be slow to realize but are often long lived
