Sensible Selling

September 2011 | Sensible Selling

Reach more customers using their senses

September 2011

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Show them more than the DOTS

• You’ve shown your sample kit

• You have presented your equipment list

• You want to break yourself out of the printer pack

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Bandanas:Make it fun, memorable.

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Bring out the bandanas!

September 2011 | Sensible Selling 4

Blindfold everyone in the conference room!

Does the feel of the paper make a difference?

This is the first step for a very interesting meeting. It is amazing how attentive people are when they are blindfolded. Now that you have their attention…


Now the fun begins.

Have samples for each participant:

• Mohawk Superfine i-Tone

• Mohawk Via Felt i-Tone

• Newspaper

• Time Magazine

• Expensive 2 ply paper towels

• Cheap paper towels


Good paper feels better!Compare

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Digital Print Excellence

Award winner on Mohawk Superfine i-Tone


Better digital paper = better printed products

The way the paper feels on your

fingertips is called its “hand.” Hand

affects how the pages turn and how

panels fold out. From a bulky cover to

a crisp sheet of letterhead, to supple

pages in a book, the paper’s hand

makes a statement.

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You’re the differenceDemonstrate your value.


Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.

Sensible Selling

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Sensible Selling