2. Agenda
3. About SEMPO
4. Mission and Board of Directors 2009-2010 ChairpersonJeffrey Pruitt Partner, Arkon Ventures PresidentSara Holoubek Corporate Strategy Consultant Vice PresidentRon Jones President/CEO, Symetri Internet Marketing SecretaryChris Boggs SEO Manager, Roseta TreasurerDave Fall VP Product Mgmt-Search, Google Jessica Bowman In-House SEO Consultant Massimo Burgio Global Search Expert, Global Search Interactive Bruce Clay President, Bruce Clay, Inc. Duane Forrester Senior Program Manager, MSN SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Gordon Hotchkiss, President, Enquiro Search Solutions Bill Hunt, President, Back Azimuthl Kevin Lee Executive Chairman, Didit Dana Todd, CMO, Newsforce 5. Local and Global ActivityActive working group New working groups for 2009-2010SEMPO working groups create a needed space for education, content, and networking at the local level 6. SEMPO Research A study by the Search Engine Marketing Professional Organization (SEMPO) slated for release on Dec. 4 found that 71% of advertisers are "worried" about click fraud, or describe it as a "moderate" or "significant" problem. (2006) SEMPO research, including the State of the Market survey and the salary surveys, is widely regarded and frequently referenced Companies spent an estimated $8 billion in 2006 for sponsored links on search engines, according to the Search Engine Marketing Professional Organization, or SEMPO, a trade group.(2007) Also, search is continuing to steal from traditional ad budgets, according to the survey. More than a quarter of advertisers reported that they were shifting budgets into search marketing from print magazines. Nineteen percent said they were shifting their budgets into search from print newspaper advertising (2009) Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shapeat least for the moment (2008) 7. About the Report
8. We Need Your Feedback! Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright 2009
Location of Surveyed Companies "What country is your company located in?" Total n=890 ABOUT RESPONDENTSUK 5% Other 20% 9. Key Points
10. Show Me The Money Spending will grow to $26.1 billion by 2013 in North America. We actively encourage more European respondents to participate to effectively measure global spend. Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright 2009 11. Search Still Rules ROI Source: Search Engine MarketingProfessionalOrganization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright 2009 Marketing Vehicles Respondents Cited as Among Their Top Three by ROI "What are the top-three most-efficient forms of advertising or marketing you spend money on in terms of the return on investment (ROI) or return on ad spend (ROAS) that they yield? (ranked 1-3) 12. Projected Revenues from SEM Climb Steeply from Last Year