Selecting Social MediaHow to Choose the Right Social Network for Your Business
Daniel Francavilla @FrancavillaNow Creative Group @NowCreates
What’s Popular
Monthly Active users.
● Facebook: 1.28 billion● Google+: 540 million● Twitter: 255 million● Instagram: 200 million● LinkedIn: 187 million● Pinterest: 40 million
What’s Growing
Top 20 Social Platforms: Changes in Active Usage
Which have you used or posted on in the past month, on any device?
Instagram & Reddit
Not Just Size
Relying solely on size can be dangerous. Instead, ask:
● Will more users mean more competition for attention?● Are your customers on the network?● Does the network fit your demographic?● Does your industry have a presence?
Differ by Demographics: Age
Buyer Personas
Example of breaking down social networks into 7 types, each with their own characteristics.
1. Kitchen-sink networks: Twitter and Facebook2. Image-based networks: Pinterest, Instagram, Tumblr3. Video networks: YouTube, Vimeo, Vine4. Business-focused networks: LinkedIn5. SEO and authorship networks: Google+6. Location-based networks: Foursquare, Yelp7. Niche networks: Reddit
Courtesy of Jason DeMers at Search Engine Land
Where to Share
What are your sharing?
● Does it make sense for my content?
● Do potential fans spend time there?
● Does it make sense for me? (Can it fit into your day/work?)
Sources
Statistics and Graphics originally from the Buffer Blog.